AI agents for plumbers that pick up the burst-pipe call at 2am on your own Twilio number, answer "how much is a call-out?" from your price list, book a real slot into Jobber, Housecall Pro, ServiceTitan or Google Calendar, and chase every quote by text and email until the customer says yes or no. Every call, text and chat is kept in one inbox, and you can step into any of them.
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A plumbing emergency does not wait for office hours, and neither does the customer. With answering switched on, the agent picks up your Twilio number in real time, in a voice you chose, and works from the script and the material you gave it: it asks where the water is coming from, whether the stopcock is off and where the property is, quotes the after-hours call-out fee from your data points, and books the first slot you actually have free. On a call it uses your provider's fastest model, so there are no silences while the kitchen floods. The recording and transcript are in your inbox before you have found your boots.
Texts run on your own number through Twilio, Telnyx or one of seven other carriers, so the confirmation and the quote follow-up come from the number on the side of the van. The text step of a campaign carries the sending window, the texts-per-hour pace for that number and the Reply STOP line, and a STOP on any channel ends every sequence to that person at once, including the messages already queued.
One line of script puts a chat widget on your site in your colour, with your photo and a greeting you wrote. When a homeowner at 9pm asks whether you do tankless installs, what a drain clean costs or whether you cover their postcode, the agent answers from the Q&A pairs, the price list and the service area you loaded, and links only to the pages of your own site you allowed. It does not guess at a price and it does not promise a time you have not got.
When the conversation is worth keeping it asks for an email address or a phone number, and that handle ties the visitor to the rest of their history. The next time the same person texts or calls, the agent already knows they asked about a water heater last Tuesday, and it can offer a slot for the survey while they are still on the page rather than sending them to a form.
The call at 6am, the website chat at lunchtime, the Facebook message from a neighbour and the reply to Tuesday's quote all land in the same inbox, newest first, each row tagged with the channel it came in on. Filter it to a single number when you are checking the emergency line, to the office mailbox when you are working the quotes, or to a single agent when you run one per branch.
Reply in any thread yourself and the agent stands down on that conversation, so it never talks over you when a customer needs a plumber rather than a receptionist. Hand the thread back when you are done and it picks up where you left it, with the follow-up sequence still on its timer and the whole history still on one row.
The quote goes out from the mailbox the customer already knows, not from a third-party domain their filter has never seen. Connect Gmail or Outlook with an app password, or any other mailbox as an SMTP and IMAP host, and the agent sends and reads replies through it. Each mailbox carries a health score out of 100, with SPF, DKIM and DMARC checked, and one that starts bouncing rests itself before it damages the domain your invoices go out on.
A quote follow-up is a campaign: an email on day 2 asking whether they had any questions, a text on day 5, a call on day 9 and a last note on day 14, each step with its own delay and send condition. It stops the moment the customer replies, books or opts out on any channel, and a reply of "can you do it for less?" comes to you with the agent standing down on that thread.
Most plumbing companies do not have a marketing problem. The phone rings. The problem is what happens next: the call comes in while you are elbow-deep in a boiler, the voicemail says "leave a message", and the homeowner with water on the floor does not. They ring the next plumber in the results, and that plumber picks up. The same thing happens to the website form at 9pm, the Instagram message on Saturday morning, and the bathroom quote you sent on Tuesday that nobody has chased since. AI agents for plumbers exist to answer every one of those in seconds, in your words, and to keep following up on the days you cannot.
Bold Agent Kit gives you one agent that works your phone number, your texts, your email, your website chat and your social DMs from a single knowledge base. You load it once: your price list and call-out fees as data points, your hours and your service area, your licence and insurance details, your Q&A pairs for "do you do gas?", "are you insured?" and "how soon can you come?", and the pages of your site it may link to. Then it answers on every channel from that same material, so the answer on the phone and the answer in the chat are the same answer, and every reply is stored with the source it came from.
It books, too. Connect Jobber, Housecall Pro, ServiceTitan or Google Calendar and the agent is shown the slots that are genuinely open for the week ahead, offers a few of them, and writes the one the customer picks straight into the schedule. It cannot book a time that was not free and it cannot invent one. With the CRM connected it reads the customer before it replies: what you did for them last time, what is still open on their account and what they are worth, so the regular who has had you out four times is not treated like a stranger asking for a price.
And it follows up. A quote is chased by email, text and call on a schedule you wrote until the customer says yes or no. Past customers get the annual water heater flush reminder or the pre-winter pipe check from a segment you pulled out of the CRM. A finished job can be followed, on the day you choose, by a text in your words asking for a review. Every sequence stops the moment the person replies, books or opts out, on any channel. It is $25 a month for as many agents and as many contacts as you have, on your own carrier and your own AI key, both billed to you at cost and both a few dollars a month.
Plumbers rarely lose work on price. They lose it in the gap between the enquiry and the answer, and in the follow-up that never happens. Four things go wrong in almost every plumbing company, and none of them is the quality of the work.
A homeowner with water on the kitchen floor is not going to leave a message and wait. They ring the next number in the results, and whoever picks up gets the job. The calls you miss are the urgent ones, because urgent calls come while you are working, and the urgent ones are the ones that pay the after-hours rate. An answering service takes a name and says someone will call back, which is what the voicemail already said.
You spend an evening pricing a bathroom refit, send it, and hear nothing. The customer is comparing three quotes and meant to reply. A week later the job has gone to the plumber who rang on Thursday to ask whether they had any questions. Chasing quotes is the job that always moves to tomorrow, because there is a van to load and a call-out waiting.
The website form goes to an inbox that is checked on Fridays. The Facebook page is run by whoever set it up. The emergency mobile is in a pocket under a floor. The same customer tries two of them and is treated as two strangers, and the second message is answered by someone who does not know about the first, or is not answered at all.
The customer whose water heater you replaced eight years ago is about to need another one, and the annual service you recommended has never been booked because nobody sent the reminder. That list is the cheapest work a plumbing company has, and it sits in the CRM untouched while the ad budget goes on strangers.
You build the plumbing agent once. From then on it answers on every channel you connect, books into the calendar you already run, and follows up on a schedule you wrote, fetching you only for the conversations that need a plumber rather than a receptionist.
A call on your Twilio number is answered in real time from your script and your knowledge base. A text, a website chat, an email or an Instagram DM is answered the same way, from the same material: your price list, your hours, your service area, your Q&A pairs. "Do you do gas?", "how much is a call-out?" and "can you come today?" get the answer you wrote, and nothing you did not. A question that is not in the material is handed to you rather than guessed at.
The agent is given the slots that are genuinely open for the week ahead, offers a few, and writes the one the customer picks into the schedule with the address and the job in the notes. It cannot book a time that was not free, and it cannot cancel an appointment it was not shown. With the CRM connected it reads what you did for that customer last time before it offers anything, and every booking is logged against the contact.
A quote is chased by email on day 2, text on day 5 and a call on day 9, in your words and inside the hours you allowed. A past customer gets the maintenance reminder on the anniversary of the install. A finished job is followed by the review request you wrote. Every sequence stops the moment there is a reply, a booking or an opt-out on any channel, and anything queued to that person is cancelled.
A homeowner who rang the emergency line at 6am, texted a photo of the leak at 7am and replied to the quote by email that evening is one person in the inbox, not three. The cookie from the website, the phone number from the call and the email address from the reply are merged into one contact, and the agent reads the whole history before it says anything, so nobody is asked for their address twice and nobody is quoted twice for the same job.
Every reply the agent wrote is stored alongside the material it was generated from, and every call keeps its recording and transcript. When a customer says "you told me it would be $180", the thread and its timestamps are there. Filter the inbox to the emergency number, the office mailbox or a single agent, reply yourself when a job needs a plumber on the thread, and hand it back when you are done.
Each one answers a problem above, and each one runs while you are on a job, without anybody remembering to do it.
A burst pipe at 2am is answered at 2am, on your own number, with the call-out fee and the first free slot. No voicemail, no "we'll get back to you", and no second plumber in the results.
It offers real open slots from Jobber, Housecall Pro, ServiceTitan or Google Calendar and writes the appointment in while the customer is still talking. The confirmation goes out by text from your own number.
Email, text, call, email again, on the days you set. It does not get embarrassed about asking a third time, and it stops the moment the customer replies, books or opts out on any channel.
The call, the chat and the quote from one person are one record, with what you did for them last time read from the CRM before the agent offers anything.
Every call, text, chat, email, booking and job is recorded against a person and reported as a funnel, per agent and across all agents. This is the part that tells a plumbing company whether the money is in the emergency line, the website chat or the quote follow-up.
The funnel counts people rather than messages: how many the agent reached, how many replied, how many went on to visit your site, and how many booked or bought, with the total value won and the median time from first contact to the booking. Set a goal with a dollar value on a booked job and a quote follow-up campaign reports what it brought in, not just how many texts it sent. Mark a job won by hand when the invoice is paid and it counts the same way.
Below the funnel, a channel table shows where each customer first made contact and which channel they were on when they booked, so you learn whether it is the call, the chat or the text that gets a plumbing job over the line. One row per customer shows the whole history in order, and visit triggers close the loop: when a known customer returns to your water heater page and leaves without booking, the agent can follow up after a delay on the channel they last used. Page goals and visit triggers need a one-line snippet on your site; conversations, bookings and a manual "won" work without it.
Built from the cookie, email address and phone number attached to that contact, so activity months apart on different channels appears on one row.
Page goals and visit triggers require a one-line snippet on your website. Conversations, bookings and manually marking a deal won work without it.
Each of these is usually a separate service, a separate app or a separate person, and most of them are billed per call, per minute, per conversation or per seat. Here they are one plan.
| The job | What it normally takes | Bold Agent Kit |
|---|---|---|
| Answering the phone at night and at weekends | A plumbing answering service billed per call, or your own mobile under a floor | Included, on your own number |
| Texting back a missed call | A missed call text back app on top of your carrier | Included, and the call is answered instead |
| Live chat on your website | A chat vendor priced per conversation | Included |
| Booking the job into the schedule | A booking link, or the office calling back on Monday | Included, the agent books it |
| Chasing every quote until it is answered | The owner, on a Sunday evening, or nobody | Included |
| Maintenance reminders to past customers | A mail-merge somebody means to set up | Included, from a CRM segment |
| Knowing which channel produced the job | A guess, and the ad budget allocated on it | Included |
| The AI itself | Metered per minute or per message | Your own key, billed by your provider at cost |
Bold Agent Kit is $25 a month, or $200 a year, for the whole account: every agent, every channel, every customer, no seat tiers and no per-call charge. The only other costs are your carrier's, for the texts and calls you would be paying for anyway, and your AI provider's, typically a few dollars a month per agent.
The same agent covers all of these. Many companies run one for the emergency line and one for the office, one per branch, or one per client if they build agents for other trades.
The after-hours line, answered every time. The agent picks up on your Twilio number, asks the questions you told it to ask, tells the customer to shut the stopcock if that is in your script, quotes the after-hours fee from your data points and books the first slot that is open. A call that needs a plumber on the line right now is handed over the way you instructed.
The bathroom refit, the repipe, the water heater replacement: the jobs that are priced, sent and forgotten. The agent chases each quote from your own mailbox and number on the days you set, answers "does that include the disposal?" from the quote and your Q&A pairs, and brings "can you do it for less?" to you.
The list you already own. Pull a segment out of Jobber, Housecall Pro, ServiceTitan or HubSpot, or upload a CSV, and run a campaign at it: the annual water heater flush, the pre-winter pipe check, the boiler service, or a text in your words asking for a review after a job. The agent answers the replies and books the ones who say yes.
Connect the tools you already run and the agent works them like an assistant would: it takes appointments straight into your calendar, writes notes and outcomes back to the CRM, and reads your store to see what somebody has bought before it answers them.
Bookings are real, not guesses. It is only ever given slots that are genuinely free, and it can only take one it actually offered — so it cannot invent a time or double-book you. The same connection pulls a segment of past customers into a list when you want to run a campaign at them.
HubSpot
GoHighLevel
Housecall Pro
ServiceTitan
Jobber
Google Calendar
Microsoft 365
Calendly
HubSpot Meetings
Zoho Bookings
Acuity
Cal.com
Square
Stripe
Shopify
WooCommerce
Wix
SquarespaceEach agent uses a model on your own API key, in the same way it sends from your own mailbox and your own phone number. Sixteen providers are supported: OpenAI, Anthropic, Gemini, xAI and Mistral; DeepSeek, GLM, Kimi, Qwen and MiniMax; Groq, Together, Fireworks and OpenRouter; and Ollama or any other OpenAI-compatible endpoint you host yourself.
Bring your own credentials and you own the whole stack: your model provider, your mailboxes, your carrier, your CRM. We charge for the software and nothing else — no token markup, no metering, no credit packs — so your provider bills you direct at their rates, usually a few dollars a month per agent.
OpenAI
Anthropic
Gemini
xAI
Mistral
DeepSeek
GLM
Kimi
Qwen
MiniMax
Groq
Together
Fireworks
OpenRouter
Ollama
Any OpenAI APIA new address sending forty cold emails a day gets filtered, and takes the domain with it. Mailboxes that opt into warm-up send each other ordinary mail on a ramp, starting at five a day. The receiving mailbox finds each message, moves it out of spam if it landed there, marks it read and replies to a share of them.
Each mailbox carries a health score out of 100 — SPF, DKIM and DMARC on the sending domain, seven days of real sends and bounces, and where its own warm-up mail is landing — with the reasons listed. A mailbox whose bounce rate or spam placement passes a threshold is pulled out of campaign rotation automatically, before it damages the domain.
Three steps. A campaign is created as a draft and shows you the whole plan, every customer and every step, before it sends anything. Inbound can be switched on with no campaign at all.
Name it, choose a model and paste your API key. Then give it what it needs to answer a homeowner with a problem: your price list and call-out fees as data points, your hours and service area, your licence and insurance details, your Q&A pairs for "do you do gas?", "how soon can you come?" and "is the quote fixed?", and the pages of your site it may link to, which it reads, stores and links verbatim.
Write the instructions last: how it should talk, which questions it must ask on an emergency call, what it may offer, and the exact situations in which it should stop and fetch you. A gas smell, a commercial enquiry and a customer asking for a discount are the usual three.
Add the number customers already ring, on your own Twilio account for calls and texts, the office mailbox for quotes, the chat snippet for your website and the social accounts customers actually message. Each runs on your own account, so the number on the van and the address on the quote stay yours, and so does the sending reputation.
Then connect the schedule, Jobber, Housecall Pro, ServiceTitan or Google Calendar, so it can book. The same connection reads the customer before it answers, writes the booking and the notes back, and pulls a segment of past customers into a list when you want to run a reminder campaign.
Switch auto-reply on for the number and the chat and the agent starts picking up what already arrives. For the quote chase and the maintenance reminders, build a campaign across the channels you want, set the days, hours and time zone it may contact anyone, and read the whole plan on the review screen. Nothing leaves until you press Start.
Then watch the inbox between jobs. Replies are worked by the agent, price questions and anything else you named come to you, and bookings land in the schedule. Pause a campaign when the van is full for the fortnight and resume it when it is not.
One account runs unlimited agents, one per client, and nothing is shared between them. A knowledge base belongs to a single agent, and content from one agent is never used to generate replies for another.
Invite a client by email address and they get their own login, which opens onto the one agent you gave them: its conversations, its numbers, its analytics and a reply box. They cannot see your other clients, your API keys, your settings or your billing. Access is deny-by-default.
No seat tiers, no credit packs, no per-agent or per-channel pricing, and nothing held back behind an enterprise call.
| Agents | |
|---|---|
| How many | Unlimited — one per business, brand or job |
| Shared brain | The same identity, instructions and knowledge on every channel |
| Knowledge base | Documents, Q&A pairs, data points and pages of your own site |
| Isolation | One agent's content is never used to reply for another |
| Client seats | Invite a client into one agent, with their own login |
| Channels | |
| As many mailboxes per agent as you connect, rotated by campaigns | |
| Text messages | Nine providers — Twilio, Telnyx, SimpleTexting, Plivo, Vonage, Sinch, Bandwidth, MessageBird, ClickSend |
| Phone calls | Answering and dialling, with recordings and transcripts |
| Transcription | Google, or Deepgram nova-3 on your own key |
| Voices | Google, Amazon Polly and ElevenLabs, or your own ElevenLabs / Fish Audio account |
| Voice cloning | Record a voice in the browser and clone it on your ElevenLabs or Fish Audio key |
| Website chat | A widget on your site with your colour, image and greeting |
| Social DMs | Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit, X |
| Inbox | |
| One list | Every channel's conversations together, newest first, tagged by channel |
| Filters | By channel, by mailbox or number, or by agent |
| Takeover | Reply yourself and the agent stands down on that thread |
| Hand back | Return the thread to the agent when you are done |
| Campaigns | |
| Multichannel sequences | Email, text and call steps in one campaign, each with its own timing |
| Send conditions | Send a step only if they opened, did not open, clicked or did not click |
| Schedule | The days, hours and time zone anything may be sent |
| Stop rules | A reply, a booking or an opt-out on any channel ends the sequence |
| Pacing | Per-mailbox and per-number hourly limits, pausable and resumable |
| Review before start | The full plan is shown; a campaign sends nothing until you start it |
| Templates | Email, text and call scripts, saved once and reused |
| Analytics | |
| Funnel | Reached, replied, visited, converted, plus value won and time to convert |
| By channel | Where each person started, and the channel they converted on |
| Pages | Which pages known people read, and how many of them converted |
| Journeys | One row per person: every message, visit, call and booking in order |
| Goals | A page rule or a manual "won", each with a dollar value |
| Triggers | A known person returns to a page — notify you, or send a follow-up |
| Open and click tracking | Recorded per campaign and added to that person's history |
| Integrations | |
| Calendars | Google, Microsoft 365, Calendly, Cal.com, Acuity, Zoho, Square, HubSpot Meetings |
| CRMs and commerce | HubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Stripe, Shopify, WooCommerce, Wix, Squarespace |
| Booking | Real open slots offered, and only an offered slot can be booked |
| CRM import | Import a segment of customers into a contact list |
| Deliverability and compliance | |
| Mailbox warm-up | Ramped sending across the network, with spam rescue and replies |
| Health score | SPF, DKIM, DMARC, bounce rate and inbox placement, with reasons |
| Auto-rest | A failing address is removed from rotation automatically |
| Unsubscribes | One click, honoured automatically, including on queued mail |
| Reply limits | One reply per thread, per-sender daily and per-channel hourly caps |
| Filtering | Bounces, out-of-office and no-reply addresses ignored |
| List building | |
| Contact extraction | Emails, phone numbers and social profiles, on any site. Unlimited. |
| Deep scan | Follows the pages of a domain most likely to carry contact details |
| Domain queue | Load a CSV of sites and work through them one at a time |
| Contacts and lists | Unlimited, by email or phone, with CSV import and export |
| AI | |
| Your own key | Sixteen providers, including any OpenAI-compatible endpoint you host |
| What we charge for AI | Nothing — no markup, no metering, no credit packs |
| On calls | Uses your provider's fastest model automatically |
| Account | |
| Platforms | Chrome side panel and web dashboard on one login |
| Members' forum | Six boards, visible only once you are signed in |
| Referral program | $50 a year per referral ($5 a month), recurring for the life of the account |
| Support | support@boldagents.co |
Billed monthly. No add-ons, no seat tiers. Cancel anytime.
$16.67 a month, billed once a year. No add-ons, no seat tiers. Cancel anytime.
With answering switched on, the agent picks up your Twilio number in real time and speaks from the script and knowledge base you gave it. It asks the questions you wrote, such as where the leak is and whether the water is off, answers "how much is a call-out?" from your data points, and offers the first slots that are genuinely open in Jobber, Housecall Pro, ServiceTitan or Google Calendar. When the customer picks one it writes the booking in and confirms it. The recording and transcript land in your inbox tagged as a call. Anything you named as a hand-over, a gas smell for instance, is passed to you the way you instructed.
It does the job an answering service does, on your own number, without the per-call fee, and it goes further than taking a message. A plumbing answering service writes down the name and says someone will call back. This agent quotes the call-out fee, books the slot into your schedule and texts the confirmation from your number. The plan is $25 a month for the whole account, and the only other cost is your carrier's, which you would pay anyway. If you would rather it only took details after hours and booked nothing, write that in its instructions and that is what it does.
Only for the calls that are not answered, and with answering switched on those are the ones you chose not to answer. A missed call text back app sends "sorry we missed you" and hopes the customer waits. Here the call is picked up, the question is answered and the slot is booked while the customer is still on the line. Texts still run on your own number through one of nine carriers for confirmations, quote follow-ups and reminders, and every text step carries the sending window, the hourly pace and the Reply STOP line.
Yes. Connect one of them, or Google Calendar, Microsoft 365 or one of the other calendars, and the agent is given the slots that are genuinely open for the week ahead. It offers a few, and when the customer picks one that choice is checked against the slots that were offered, written to the schedule with the address and the job, and confirmed in the reply. It cannot book a time that was not free, it cannot cancel an appointment it was not shown, and every booking, cancellation and note is logged against the customer.
From the knowledge base you built. Your call-out fee, hourly rate, fixed prices and service area are entered as data points, your terms and price list are uploaded as documents, and the questions you get every day are written as Q&A pairs with your answers. The agent answers only from that material and links only to the pages of your own site you allowed. If a customer asks something that is not in there, it says so and hands over to you, rather than guessing at a price you then have to honour.
A quote follow-up is a campaign. You write the steps once, an email on day 2 asking if they had questions, a text on day 5, a call on day 9, a final note on day 14, with each step's delay and send condition, and the days, hours and time zone it may contact anyone. The agent answers replies from the quote and your Q&A pairs, and stops the moment the customer replies, books or opts out on any channel. A price negotiation, if you name it as a hand-over, comes to your inbox with the agent standing down on that thread.
Yes, as campaigns at a list you already own. Pull a segment out of Jobber, Housecall Pro, ServiceTitan or HubSpot, or upload a CSV, and run the annual service reminder or the pre-winter check at it, in your words, from your own address and number. A review request is the same thing: a text or email you wrote, with the link you chose, sent on the day after the job you set. The agent answers the replies and books the customers who say yes. It does not post reviews and it does not connect to review sites.
$25 a month or $200 a year for the whole account, with a 7-day free trial. That includes unlimited agents, contacts and lists, every channel, the inbox, the campaigns and the analytics, with no per-call, per-minute, per-message or per-seat charge. You bring your own AI key from one of sixteen providers and your own carrier account for texts and calls, and both bill you directly at cost, typically a few dollars a month for a busy agent. Nothing is metered, marked up or sold as credits.
One subscription, unlimited agents. What changes is the knowledge base, the channels and the instructions.
Load the price list, connect the number, switch answering on. Every call is picked up, every quote is chased, every booking lands in the schedule, and every conversation is kept.
7-day free trial · Cancel anytime