The #1 AI Agent Toolkit

Quickly deploy your
AI sales agent

Bold Agent Kit lets you build enterprise-quality, multi-channel communication agents quickly. One agent works phone, text, email, web chat and social DMs, connected to your CRM, with one shared memory of every customer across all of them.

14-day free trial · No credit card needed

Every channel wired into one agent and out to the tools behind it: email, SMS, phone, Instagram, Messenger, WhatsApp, Telegram, LINE, Slack, Discord, X, Reddit, Bluesky, website chat, campaign sequences and follow-ups on one side; HubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Google Calendar, Microsoft 365, Calendly, HubSpot Meetings, Zoho Bookings, Acuity Scheduling, Cal.com, Square Appointments, Stripe, Shopify, WooCommerce, Wix and Squarespace on the other.

Everything you need to build an agent

Just add the API keys from the services you already use, and Bold wires them together into one agent. You build it, you train it, and you decide what it does.

01 / Brain

Knowledge + instructions + AI model

It only says what you taught it

  • Knowledge Every answer comes from your documents, prices and policies, not guesswork
  • Instructions Talks like your best rep: your tone, your offers, your answers to objections, and it knows when to bring in a person
  • AI model Run any leading model, and switch the moment a better or cheaper one comes out without rebuilding the agent
02 / Channels

Voice + SMS + Email + Web chat + Social

Inbound and outbound, on every channel

  • Voice Inbound and outbound: answer every call in real time, day or night, and dial through your lead lists to qualify and book, with voicemail detection and live transfer to your team
  • SMS Inbound and outbound: reply to every text in seconds, and run text campaigns and follow-up sequences that turn replies into booked appointments
  • Email Inbound and outbound: answer every email that comes in, and run cold outreach and follow-up sequences from warmed mailboxes that land in the inbox
  • Web chat Greet visitors with a nudge, a picture or a video, answer their questions and book the appointment before they leave the page
  • Social Answer every DM on Instagram, Messenger, WhatsApp and eight more platforms, and turn conversations into sales
03 / Tools

CRM + Calendar + Payments + Business software

It works inside the systems you already run

  • CRM Works your CRM for you: looks every lead up before replying, checks it on a schedule for people who need a follow-up, and logs every outcome back
  • Calendar Books real appointments into open slots mid-conversation, so leads never get a booking link and disappear
  • Payments Sends payment links, chases failed payments and handles refunds under your limit, so money comes in without anyone chasing it
  • Business software Knows the job, the matter or the order before it answers, so customers get real answers instead of “let me check”
04 / Workflows

Triggers + Actions + Follow-ups + Escalations

The follow-up runs itself

  • Triggers Reacts the moment a new lead comes in, a customer comes back to your pricing page or a payment fails
  • Actions Books, reschedules, refunds and updates records on its own, only within the permissions you give it
  • Follow-ups Follows up by email, text and call until the lead replies, books or opts out, so no lead goes cold
  • Escalations Transfers the call or hands the conversation to your team the moment a person is needed, with the whole history in front of them

Shared memory across every channel

Bold does not run a separate agent for each channel. The same agent answers calls, texts, emails, website chat and DMs, and it uses the same customer record on all of them.

The record holds the customer's earlier conversations on every channel and their details from your CRM.

14-day free trial · No credit card needed

One record per customerAn email address, a phone number, a website visitor and a social account that belong to the same person are attached to one record.
Every earlier conversationBefore it replies, the agent reads what was said in earlier emails, texts, chats, DMs and call transcripts.
Connected to your CRMThe agent looks the customer up in your CRM before it replies, and writes the outcome back afterwards.
One inbox for your teamYour team sees every conversation on every channel in one list.

Build an agent in three easy steps

The channels, connectors and workflows are already built. You add your accounts and your knowledge.

01 / Keys

Add your API keys

Enter the keys for the services you already use: your AI model, your phone and text provider, your mailboxes and your CRM.

02 / Knowledge

Load your knowledge

Upload your documents, prices and policies, or add pages from your website. Write the instructions the agent follows.

03 / Channels

Connect your channels

Turn on phone, text, email, web chat or social DMs. The same agent works each one you turn on, with one memory of every customer.

14-day free trial · No credit card needed

One toolkit. Build the agents your business needs.

You build the agents. Bold gives you the building blocks: add the API keys from the services you already use — your AI model, your phone and text provider, your mailboxes, your CRM — and it wires them together into agents for the communication-heavy work across your business. As many as you have jobs for.

Deploy your first agent today.

Add your API keys, load your knowledge and connect a channel. Your agent starts answering and following up on its own.

14-day free trial · No credit card needed

Your customers don’t live in one channel.
Neither should your agent.

Phone, text, email, website chat and eleven social DM platforms. Connect your own accounts for the ones your customers use, and the same agent answers on every one of them.

  • Voice
  • SMS
  • Email
  • Web chat
  • Instagram
  • Messenger
  • WhatsApp
  • X
  • Telegram
  • LINE
  • Viber
  • Slack
  • Discord
  • Bluesky
  • Reddit

One identity. One memory. One continuous conversation.

Someone can start on web chat, answer later by text, call tomorrow and DM you next week. Their email address, phone number, browser and social accounts all belong to one record, and the agent reads that whole history before it replies.

  1. Monday · Website chat

    “What does a full service cost?”

    Answers from your price list, and takes their details before they leave the page.

  2. Tuesday · Text

    “Could you fit me in on Thursday?”

    Already knows what they asked yesterday. Offers the free Thursday slots and books one.

  3. Wednesday · Call

    “I need to move Thursday, sorry.”

    Knows the caller and the booking, and moves it to a time that is actually free.

  4. Next week · Instagram

    “Do you sell the filters too?”

    Answers with the whole week in front of it. Nobody repeats themselves.

Build agents that respond — or take action first.

An agent can wait for the phone to ring, or pick it up and dial. Answering and reaching out are separate switches, so each agent does one, the other, or both.

Inbound agents

Answer whatever arrives

  • Answer calls in real time, on your own number
  • Respond to texts on the number they already have
  • Handle DMs inside each platform’s reply window
  • Answer emails from the address they wrote to
  • Qualify enquiries with the questions you would ask
  • Provide support from your documents and policies
  • Book appointments into a slot that is genuinely free
Outbound agents

Make the first move

  • Call leads as a step in a campaign, from your number
  • Send SMS inside the sending window you allow
  • Run email outreach across every mailbox you connect
  • Follow up automatically until they reply, book or opt out
  • Reactivate old customers pulled from your CRM by segment
  • Send confirmations and reminders when a booking changes or a plan is ending
  • Collect payments with a link to pay when a payment fails
  • Work campaigns email, text and call steps in one sequence

Your agent doesn’t just communicate. It works with your stack.

Add the API key, or sign in, for the systems your business already uses, so your agents can read context, take actions and keep your records up to date. Nothing to migrate: the records stay in your own accounts.

Before it replies, the agent looks the person up: what they bought, what they have booked, the matter or the job that is open. Afterwards it writes the outcome back. Anything that changes something, from booking a slot to issuing a refund, starts switched off, and you choose what each agent is allowed to do.

Reads the contextOrders, bookings, matters, jobs and notes, looked up before it answers.
Takes the actionBooks, reschedules, cancels, refunds under your limit, sends a link to pay, labels.
Keeps records up to dateNotes and corrected details written back, and every action logged against the contact.
Hears what happensAn order ships, a payment fails, a booking is moved, and the agent tells the customer.
Checks on a scheduleIt goes through your CRM when you say, and messages the people who need it.

Phone and SMS

Answer and place calls and send and receive texts through any of these providers.

  • Twilio
  • Telnyx
  • SimpleTexting
  • Plivo
  • Vonage
  • Sinch
  • Bandwidth
  • MessageBird
  • ClickSend

Email

Send from and reply to your own mailboxes, as many per agent as you connect.

  • Gmail
  • Outlook
  • SMTP / IMAP

CRM and marketing

Look the person up before replying, write the note back, correct their details and pull a segment into a list.

  • HubSpot
  • GoHighLevel
  • Pipedrive
  • Zoho CRM
  • Mailchimp

Legal

Read the client and their matters, write a note on the file and keep contact details current.

  • Clio
  • Filevine
  • Lawmatics

Home services

Read the customer and their jobs, book and move visits against real capacity, and note the outcome.

  • ServiceTitan
  • Jobber
  • Housecall Pro

Salons and spas

Read the client, their appointments last month and next, and their notes, and write back to the record.

  • Zenoti
  • Phorest

Scheduling

Offer only times that are genuinely free, book the one they pick, and move or cancel it when they ask.

  • Google Calendar
  • Microsoft 365
  • Calendly
  • Cal.com
  • Acuity
  • HubSpot Meetings
  • Zoho Bookings

Commerce and payments

Answer what is in stock and what it costs, cancel an unshipped order, refund under your limit and send a link to pay.

  • Stripe
  • PayPal
  • Square
  • Shopify
  • WooCommerce
  • BigCommerce
  • Wix
  • Squarespace

Support desks

Read the customer and their tickets first, then answer on the channel they are already using.

  • Zendesk
  • Gorgias

Anything else

Your own system, through an HTTPS endpoint of yours that we sign every request to.

  • Your own system

Build workflows around real work.

A brain, channels, tools and a job, put together. This is what six of those agents do, step by step, from the first message to the finished record.

Sales agent
  1. New lead On any channel, at any hour
  2. Responds In seconds, where they wrote in
  3. Qualifies With your questions and your criteria
  4. Follows up Email, text and call steps
  5. Books the meeting A real slot in your calendar
  6. Updates the CRM The outcome noted on their record
The AI sales agent, in full
AI receptionist
  1. Incoming call Answered on your own number
  2. Identifies the caller Their history and their CRM record
  3. Answers questions From your knowledge base
  4. Checks the calendar Only times that are genuinely free
  5. Books the appointment Confirmed before they hang up
  6. Updates the CRM A note written to the record
The AI receptionist, in full
Support agent
  1. Customer message Email, chat, text or DM
  2. Pulls the customer record Orders, bookings and tickets
  3. Searches your knowledge Documents, Q&A pairs and policies
  4. Resolves the request Moves a booking, cancels an order, refunds under your limit
  5. Escalates if needed Hands the thread to a person
The AI customer service agent, in full
Marketing agent
  1. Campaign A list, or a segment from your CRM
  2. Email Day one, from a warmed mailbox
  3. Text Day three, only if the email went unopened
  4. Response The sequence stops for them
  5. Continues the conversation Answers, and handles the objection
  6. Qualifies and records The outcome written back to the CRM
The AI cold email agent, in full
Admin agent
  1. A booking changes Made, moved or cancelled in Calendly, Cal.com or Acuity
  2. Tells the customer On the channel they last used
  3. Customer asks to change it “Could we do later in the week?”
  4. Reschedules Only into a free slot
  5. Updates the calendar The booking itself moves
  6. Confirms The new time, in the same reply
The AI admin assistant, in full
Collections agent
  1. A payment fails Stripe tells the agent
  2. Sends a link to pay By text or email, inside your hours
  3. They ask a question “Can I pay half now?”
  4. Answers from your policy Only the terms you wrote down
  5. Follows up On the schedule you set
  6. Escalates a dispute Handed to a person in the inbox
The AI debt collection agent, in full

Put an agent on the job this week.

Start with the job that costs you the most, whether that is sales, reception, support, admin or collections, and add the next agent once it is working.

14-day free trial · No credit card needed

AI when you want it. Human when you need it.

All your agent conversations come into one inbox: email, texts, call recordings and transcripts, website chat and social DMs, newest first, each tagged with the channel it arrived on. Filter it to one channel, one number or one agent.

Your team can see what happened, jump into any conversation and take over from the agent. Reply in a thread and the agent stands down on it; hand it back and it picks up where you left off. On a phone call, the agent can transfer the caller to a person live.

When somebody gets in touch for the first time, the person who should follow up hears about it, not just whoever owns the login, and the lead carries a status and an owner your team can work from.

The Inbox as one list: web chat, texts and calls together — a call marked no answer, a completed call that booked a roof inspection, texts confirming a Thursday appointment and asking the price, each row tagged with the channel it arrived on.

Turn your agents into proactive operators.

Everything outbound, in one place: the sequences, the lists and the triggers that put an agent to work before anybody has written in, with the replies worked by the agent rather than left in an inbox.

Sequences

Email, text and call in one run

Each step has its own delay and send condition: only if they opened, did not open, clicked or did not click the one before.

Campaigns

Drafted, reviewed, then started

A campaign shows its whole plan on a review screen and sends nothing until you press Start. Pause and resume it at any point.

Triggers

Act on what just happened

Someone gets in touch for the first time, a known contact visits a page you named, an order ships or a payment fails, and the agent follows up.

Follow-ups

Until there is an answer

A reply, a booking or an opt-out on any channel ends the whole sequence for that person, so nobody is chased after they have answered.

Lead lists

Build the list anywhere

Upload a CSV, pull a segment out of a connected CRM, or collect addresses and numbers off any web page with the Chrome extension.

Reactivation

Wake up past customers

Take the people who bought before straight out of your CRM and run a campaign at them. Usually the cheapest revenue a business has.

Reminders

Confirmations and nudges

A message when a booking is made, moved or cancelled, when a plan is about to end, and when a scheduled check finds something still outstanding.

Scheduled outreach

Inside the hours you allow

Campaigns send on the days, hours and time zone you set, paced per mailbox and number. Checks run daily, every few hours or inside a window.

Deliverability

Built to land in the inbox

Mailboxes warm up on a ramp, sending each other ordinary mail. Each carries a health score out of 100 — SPF, DKIM and DMARC, seven days of real sends and bounces, and where its mail is landing — and one that crosses the bounce or spam threshold rests itself out of rotation before it damages the domain.

Consent

Opt-outs honoured everywhere

Every campaign email carries a one-click unsubscribe, texts go out inside the sending window with the Reply STOP line, and an opt-out on one channel stops the sequence on all of them, including messages already queued.

Use the AI you want.

Every agent runs on the model you choose: OpenAI, Anthropic, Gemini, xAI, DeepSeek, Kimi, Qwen, GLM and eight more, a local model through Ollama, or any OpenAI-compatible endpoint you host yourself.

Bring your own keys. Bring your own providers. Pay providers directly. We charge for the software and nothing else — no token markup, no credit packs, no per-message metering — so your provider bills you at their own rates, usually a few dollars a month per agent.

Sixteen providersChange provider or model at any time without touching anything else.
Local and self-hosted modelsOllama, vLLM, or any other OpenAI-compatible endpoint of your own.
A model per agentEach agent has its own key, so one client’s usage never lands on another’s bill.
The fast model on callsIt switches automatically, because a phone call cannot wait for a sentence.
Keys stored encryptedSent nowhere but the provider they belong to.

Sixteen model providers, on your own key

  • OpenAI
  • Anthropic
  • Gemini
  • xAI
  • Mistral
  • DeepSeek
  • GLM
  • Kimi
  • Qwen
  • MiniMax
  • Groq
  • Together
  • Fireworks
  • OpenRouter
  • Ollama
  • Any OpenAI API

Know what your agents are doing.

Every conversation, call, message, booking and sale is recorded against a person, and reported per agent and across all of them — so you can see which agents, channels and campaigns are earning their keep.

The Bold Agent Kit dashboard: 157 people reached, 89 replied, 59 visited the site, 9 converted and $4,050 of value won over the last 30 days, with a breakdown by channel and by agent, and recent journeys underneath.
Conversations

Every thread on every channel, in one inbox.

Calls

Answered and dialled, with recordings and transcripts.

Messages

Every send and reply, in a live activity feed.

Appointments

Every booking, move and cancellation, logged.

Goals

Pages and outcomes you define, each with a dollar value.

Conversions

Reached, replied, visited your site, converted.

Campaign performance

Sent, replied, finished and unsubscribed, per step.

Channel performance

Where people first made contact, and where they bought.

Revenue attribution

Value won per agent, and the median time to convert.

Journeys

One row per person, with every event in order.

Each agent shares one memory across all channels.

It is connected to your CRM and works phone, text, email, web chat and social DMs. Unlimited agents on one plan.

14-day free trial · No credit card needed

Build agents for your clients, too.

One account runs unlimited agents, so an agency, a consultant or anyone running several brands can build one agent for every client and keep them completely apart.

Invite a client by email address and they get their own login onto the one agent you built for them: its conversations, its numbers, its analytics and a reply box to step in. They cannot see your other clients, your API keys, your settings or your billing.

Unlimited agentsOne price for the account, however many clients you add.
Separate client accessTheir own login onto one agent. Access is deny-by-default.
Separate knowledgeA knowledge base belongs to one agent and never answers for another.
Separate integrationsEach agent connects its own channels, tools and API key.
Separate conversationsEvery client’s inbox, contacts and analytics stay with their agent.

One plan. Everything in it. Monthly or yearly.

No seat tiers, no credit packs, no per-agent or per-channel pricing, and nothing held back behind an enterprise call.

Agents
How manyUnlimited — one per business, brand or job
Shared brainThe same identity, instructions and knowledge on every channel
Knowledge baseDocuments, Q&A pairs, data points and pages of your own site
IsolationOne agent's content is never used to reply for another
Client seatsInvite a client into one agent, with their own login
Channels
EmailAs many mailboxes per agent as you connect, rotated by campaigns
Text messagesNine providers — Twilio, Telnyx, SimpleTexting, Plivo, Vonage, Sinch, Bandwidth, MessageBird, ClickSend
Phone callsAnswering and dialling, with recordings and transcripts
TranscriptionGoogle, or Deepgram nova-3 on your own key
VoicesGoogle, Amazon Polly and ElevenLabs, or your own ElevenLabs / Fish Audio account
Voice cloningRecord a voice in the browser and clone it on your ElevenLabs or Fish Audio key
Website chatA widget on your site with your colour, image and greeting
Social DMsMessenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit, X
Inbox
One listEvery channel's conversations together, newest first, tagged by channel
FiltersBy channel, by mailbox or number, or by agent
TakeoverReply yourself and the agent stands down on that thread
Hand backReturn the thread to the agent when you are done
Campaigns
Multichannel sequencesEmail, text and call steps in one campaign, each with its own timing
Send conditionsSend a step only if they opened, did not open, clicked or did not click
ScheduleThe days, hours and time zone anything may be sent
Stop rulesA reply, a booking or an opt-out on any channel ends the sequence
PacingPer-mailbox and per-number hourly limits, pausable and resumable
Review before startThe full plan is shown; a campaign sends nothing until you start it
TemplatesEmail, text and call scripts, saved once and reused
Analytics
FunnelReached, replied, visited, converted, plus value won and time to convert
By channelWhere each person started, and the channel they converted on
PagesWhich pages known people read, and how many of them converted
JourneysOne row per person: every message, visit, call and booking in order
GoalsA page rule or a manual "won", each with a dollar value
TriggersA known person returns to a page — notify you, or send a follow-up
Open and click trackingRecorded per campaign and added to that person's history
Integrations
CalendarsGoogle, Microsoft 365, Calendly, Cal.com, Acuity, Zoho, Square, HubSpot Meetings
CRMs and commerceHubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Stripe, Shopify, WooCommerce, Wix, Squarespace
BookingReal open slots offered, and only an offered slot can be booked
CRM importImport a segment of customers into a contact list
Deliverability and compliance
Mailbox warm-upRamped sending across the network, with spam rescue and replies
Health scoreSPF, DKIM, DMARC, bounce rate and inbox placement, with reasons
Auto-restA failing address is removed from rotation automatically
UnsubscribesOne click, honoured automatically, including on queued mail
Reply limitsOne reply per thread, per-sender daily and per-channel hourly caps
FilteringBounces, out-of-office and no-reply addresses ignored
List building
Contact extractionEmails, phone numbers and social profiles, on any site. Unlimited.
Deep scanFollows the pages of a domain most likely to carry contact details
Domain queueLoad a CSV of sites and work through them one at a time
Contacts and listsUnlimited, by email or phone, with CSV import and export
AI
Your own keySixteen providers, including any OpenAI-compatible endpoint you host
What we charge for AINothing — no markup, no metering, no credit packs
On callsUses your provider's fastest model automatically
Account
PlatformsChrome side panel and web dashboard on one login
Members' forumSix boards, visible only once you are signed in
Referral program$50 a year per referral ($5 a month), recurring for the life of the account
Supportsupport@boldagents.co
$25/ month
$200/ year

No credit card to start. Billed monthly. No add-ons, no seat tiers.

No credit card to start. $16.67 a month, billed once a year. No add-ons, no seat tiers.

Start 14-day free trial Start 14-day free trial

Before you sign up

What does an agent do on its own?

On the channels you switch it on for, it answers genuine incoming messages from that agent's knowledge base, offers calendar slots and books them, replies to campaign responses, and sends follow-ups when a trigger fires. It replies once per thread, respects a daily cap per sender and hourly caps per channel, and ignores bounces, out-of-office replies and no-reply addresses. Every response is stored with the material it was generated from.

What does bringing my own key actually mean?

You hold the account with the model provider, and paste that key into the agent. The software is ours; the model access is yours, billed to you directly at the provider's rates — usually a few dollars a month for a busy agent on a small model. Nothing is metered, marked up or sold as credits on our side, and you can change provider or model whenever you like without touching anything else.

How many agents can I have?

Unlimited. Each agent has its own identity, knowledge base, channels and analytics, and nothing is shared between them. There is no per-agent or per-channel charge; the plan is one price for the account.

What do I have to connect for each channel?

Email: a mailbox. Gmail and Outlook need only an app password; anything else is entered as an SMTP and IMAP host. Texts and calls: an account with one of the nine SMS providers, or Twilio if you also want phone calls. Website chat: one line of script on your site. Social: your own app credentials for each platform. An agent can run on one channel and have others added later.

Can it book appointments, or does it just send my booking link?

It books. The agent is given your real open slots for the week ahead and offers a few of them. When the customer picks one, that choice is checked against the slots that were offered, written to your calendar, and confirmed in the reply. It cannot book a time that was not free, and it cannot cancel an appointment it was not shown.

How does it know a DM and an email are the same person?

Every handle seen for a contact — browser cookie, email address, phone number, social account id — is attached to one record. When a new handle turns out to belong to an existing contact, the two records are merged and the history moves across. That record is what the journey view shows and what the agent reads before replying.

Will it start messaging people as soon as I set it up?

No. A campaign is created as a draft, shows the full plan on a review screen, and sends nothing until you press Start. Once running it can be paused and resumed, and it sends at a rate and inside hours you set. Auto-reply is a separate switch per channel, and calls have separate switches for answering and dialling.

How are unsubscribes and opt-outs handled?

Every campaign email carries a one-click unsubscribe. Anyone who uses it is added to a suppression list, skipped by every future send, and any message already queued to them is cancelled. An opt-out on one channel stops the sequence on all channels.

Can I use it for inbound only, with no cold outreach?

Yes. Connect an agent to support@, a phone number and the chat widget, load the knowledge base, and never create a campaign. The outbound half of the product is simply unused. It is the same subscription either way.

How does the referral program pay?

$50 for every yearly payment your referrals make, or $5 for every monthly one — recurring for as long as they stay subscribed, not just the first payment. Commissions are held for 30 days to cover the refund window, then become withdrawable once your balance passes $50. Your link, clicks and conversions are on the referrals page in the dashboard.

Deploy your first agent free.

Add your API keys, load your knowledge and connect one channel. The trial runs for 14 days and needs no credit card. Add the next agent whenever you are ready: there is no limit.

14-day free trial · No credit card needed