AI agents for real estate agents that reply to the 9pm portal enquiry from your own address, answer "is it still available?" from the listing sheet you gave them, offer three real showing slots from your calendar and book the one the buyer picks. Then they keep in touch by email and text for as long as it takes, until the person views, transacts or asks them to stop.
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A portal enquiry is an email. It lands in the mailbox the portal sends to, and most of the time it sits there until the agent gets out of a viewing, by which point the buyer has enquired on three other listings and heard back from one of them. Connect that mailbox to the agent, with an app password for Gmail or Outlook or as an SMTP and IMAP host for anything else, and the reply goes out from your own address within seconds of the enquiry arriving, at 9pm on a Tuesday or 8am on a Sunday.
The reply is written from what you gave the agent: the listing details, your answers to the usual questions, and the pages of your own site it is allowed to link to. It asks the qualifying questions you wrote, in your words, and it offers a showing. A reply from the buyer comes back over IMAP and is answered in the same thread, from the same address, by the same agent.
Because the mail goes through your own server rather than a shared relay, the sending reputation stays on your domain, and the buyer sees a name and an address they recognise from the listing. Nothing about it looks automated, because nothing about it is generic.
Showing appointment booking is where most follow-up tools stop and send a link. This one books. Connect Google Calendar, Microsoft 365, Calendly, Cal.com or one of the other calendars, and the agent is given your genuinely open slots for the week ahead. It offers a few of them in the reply, and when the buyer picks one, that choice is checked against the slots it offered, written into your calendar, and confirmed back to the buyer on the channel they were on.
It cannot book a time that was not free, and it cannot cancel an appointment it was not shown, so a Saturday morning does not get double-booked and a viewing does not appear at a time you were already showing another property. The confirmation, the booking and every message either side of it are stored against the buyer in the inbox, tagged with the channel they arrived on.
The same applies to a seller who wants a valuation. The agent qualifies them with the questions you wrote, offers the slots, and puts the appointment in your diary while they are still on the thread.
Most buyers who enquire today are not buying this month. Real estate lead follow-up is the job of staying in front of them for the months in between, and it is the job that always loses to the transaction that is closing this week. A campaign here is a sequence of steps, each with its own delay and its own channel: an email the day after the enquiry, a text on day three, an email at two weeks, a check-in at six weeks, and on for as long as you set.
The text step carries the number it sends from, the texts-per-hour pace for that number, the sending window with its days, hours and time zone, and the Reply STOP line. A reply of STOP is honoured on every channel at once, and anything already queued to that person is cancelled. Each step can be conditional: send the next email only if they opened the last one, or only if they clicked the listing link.
The sequence ends on its own the moment there is a reason to: a reply, which the agent works, a booking, or an opt-out on any channel. A buyer who books a showing in month four is not sent the month-five email.
The portal email, the website chat, the text to your mobile number and the Instagram DM about the listing you posted this morning all land in one inbox, newest first, each row tagged with the channel it came in on. Filter it to one mailbox, one number or one agent when you are working a single listing or a single team member's pipeline.
The chat widget is one line of script on your website, in your colour and with your photo. It answers from the same knowledge base as the email and asks for an email address when the conversation is worth keeping, so the visitor who chatted on Monday and emailed on Wednesday is one person with one history, not two strangers.
When a buyer asks something you want to answer yourself, reply in the thread and the agent stands down on that conversation. Hand it back when you are done and the sequence picks up where it left off.
Real estate is a speed business that runs on a human schedule. The enquiry arrives while you are showing a property, driving between two, sitting in a closing or having dinner. The portal that produced it has already sent the same buyer the details of four comparable listings, and the first agent to answer, with something specific and a time to view, is usually the one who gets the showing. Everybody knows this. Almost nobody can act on it, because answering a stranger within a minute at 9pm on a Sunday is not a thing a person can do every day for years.
Bold Agent Kit gives you AI agents for real estate agents that do exactly that, on every channel a buyer or seller might use. One agent, built once from your own material, answers the portal email, the website chat, the text message and the social DM in seconds, from your own address and your own number. It asks the questions you would ask, offers real showing slots from your calendar and books the one they pick. Then it keeps in touch for as long as you decide, by email and text, until the person views, transacts or opts out.
It is, in practice, an AI ISA for realtors: the inside sales assistant that a large team hires to work the inbound leads and the database, except that it works every lead the same way on the first day as the hundredth, it is awake at every hour, and it costs $25 a month rather than a salary and a split. It does not replace you at the showing, the negotiation or the closing table. It makes sure you get to those, with a buyer who has already been qualified and a time already in the diary.
Everything it says comes from you. You give it the listing sheets, your answers to the questions buyers and sellers actually ask, your commission structure or fee as a data point, your areas and your hours, and the pages of your own site it may link to. You write the qualifying questions: budget, timeline, pre-approval, whether they have a property to sell, whether they are working with another agent. You write the rule for when it should stop and fetch you. Every reply on every channel is generated from that material and stored alongside it, so you can read back exactly why it said what it said.
It is also the thing that finally works your database. The past clients, the sphere, the open-house sign-in sheets and the two years of leads that never bought are the cheapest transactions a real estate agent has, and they are the campaign that never gets sent. Import them from a CSV or pull a segment straight out of HubSpot or GoHighLevel, write the sequence once, read the plan, and press Start. The agent works the replies and books the appointments; you get the ones who are ready.
One agent per agent, or one per team, on one subscription. Each agent has its own mailbox, number, knowledge base, instructions and analytics, and nothing is shared between them. A team lead can run an agent for every member of the team and invite each one into their own with a login that shows their conversations, their bookings and their numbers, and nobody else's.
The lead was paid for, the buyer was interested, and the listing was right. Four things get in the way, and none of them is the buyer.
A portal enquiry arrives at 6:40pm, while you are showing a townhouse. By the time you see it, the buyer has enquired on three comparable listings and one of the other agents has already replied with a time to view. The lead you paid for became somebody else's showing, not because they were better, but because they were free at 6:41.
Most enquiries get a reply and maybe one chase, then the list goes quiet. The buyer who was six months away from buying, and who needed a message every few weeks until they were ready, gets nothing after week one. When they do buy, it is with whoever happened to be in front of them that month.
The portal sends email. Younger buyers text or DM on Instagram. The website has a chat box nobody looks at. Sellers call. The same person turns up on three of them and is treated as three strangers, and at least one of the three is never answered at all.
Past clients, the sphere, the open-house sign-in sheets and two years of leads that did not buy sit in a spreadsheet or a CRM. Everybody knows that list is where the referrals and the repeat business are. Nobody has the afternoon to send it a message, let alone eight of them over a year.
You build the agent once from your own listings, answers and questions. From then on it answers every channel you connect, books what can be booked, and only fetches you for the conversations that need an agent.
The portal email, the website chat, the text and the DM are answered on the channel they arrived on, at any hour, from the listing details, the Q&A pairs and the data points you gave the agent. It asks the qualifying questions you wrote and links only to the pages of your own site you allowed. Nothing is invented; a question it cannot answer from your material is handed to you.
With Google Calendar, Microsoft 365, Calendly, Cal.com or another calendar connected, the agent is given your real open slots and offers a few. The one the buyer picks is checked against what was offered, written into your calendar and confirmed on the thread. It cannot invent a time, cannot double-book you and cannot cancel a viewing it was not shown.
A sequence of email and text steps on the days you set, inside the hours and time zone you allowed, with send conditions on opens and clicks. It ends on a reply, a booking or an opt-out on any channel, and anything already queued is cancelled. The buyer who is not ready this month is still hearing from you in month six.
A good listing post gets questions in the comments and in the DMs, and the DMs are where the buyers are. Connect Instagram, Messenger, WhatsApp or any of the eleven platforms with your own app credentials and the same agent answers them: is it still available, what are the fees, can I see it Saturday. It replies inside each platform's own reply window, offers the same real showing slots, and asks for an email address or a number when the conversation is worth keeping.
That handle is attached to the same contact record as the buyer's email address and phone number. When the person who DMed on Tuesday fills in the website form on Thursday, the two are merged and the history moves across, so the agent reads the whole conversation before it writes a word and never pitches the same listing twice.
Every DM, reply and booking lands in the same inbox as the email and the calls, tagged with the platform, and counts in the same funnel. You learn which platform actually produces showings, rather than guessing.
Each one answers a problem above, and each one runs without anybody remembering to do it.
The enquiry at 6:40pm is answered at 6:40pm, with the listing details, a qualifying question and a time to view, on the channel it arrived on. The buyer hears from you first.
Email and text on a sequence you wrote, for as long as you set. It stops the moment they reply, book or opt out, and it never decides a lead is not worth the next message.
The DM, the email address and the phone number become one contact with one history, read before every reply, so the buyer who chatted, emailed and texted is never asked the same question three times.
Real open slots offered, the one they pick written into your calendar and confirmed. Not a link they might use; the appointment, with the buyer already qualified.
Every enquiry, reply, text, DM, showing and closed transaction is recorded against a person and reported as a funnel, per agent and across the team. This is the part that tells you which portal, which platform and which step of the nurture actually produced the appointment.
The funnel counts people rather than messages: how many the agent reached, how many replied, how many went on to visit your listings on your own site, and how many converted, with the total value won and the median time it took. A conversion is what you define it to be. Set a goal for a booked showing, or mark a closed transaction as won with its commission as a dollar value, and the campaign reports what it produced, not just how many emails it sent.
Below the funnel, a channel table shows where each person first made contact and which channel they were on when they converted, so you learn whether it is the text or the email that gets your buyers to book, and whether the Instagram enquiries are worth the time. One row per person shows the whole history in order: the portal enquiry, the reply, the text, the DM, the showing, the offer.
With a one-line snippet on your website, page goals and visit triggers close the loop. When a known buyer comes back to the listing page they enquired on three weeks ago, the agent can tell you, or send them a follow-up after a delay you set, on the channel they last used. The buyer who is looking again gets a message the day they start looking.
Built from the cookie, email address and phone number attached to that contact, so activity months apart on different channels appears on one row.
Page goals and visit triggers require a one-line snippet on your website. Conversations, bookings and manually marking a deal won work without it.
Each of these is usually a separate person, a separate service or a separate tool, and most of them are priced per lead, per seat, per conversation or as a share of the commission. Here they are one plan.
| The job | What it normally takes | Bold Agent Kit |
|---|---|---|
| Answering the portal enquiry in minutes, at any hour | An ISA on a salary and a split, or you, at dinner | Included |
| Qualifying the buyer with your questions | The same ISA, or a form nobody fills in | Included, from your instructions |
| Booking the showing into your calendar | A scheduling link, and hoping they use it | Included, the agent books it |
| Following up for months by email and text | A drip tool priced per contact, with templates nobody wrote | Included, your sequence |
| Answering the phone when you are showing | An answering service, priced per call or per minute | Included, on your own number |
| Instagram, Messenger and WhatsApp DMs about listings | Checked by hand, between viewings | Included |
| Working the past clients and the sphere | A newsletter tool, and a campaign that never gets sent | Included, from a CSV or the CRM |
| Knowing which portal or platform produced the showing | Attribution most agents do not have | Included |
Bold Agent Kit is $25 a month, or $200 a year, for the whole account: every agent, every channel, every lead, no share of any commission. The only other costs are your carrier's, for texts and calls, and your AI provider's, typically a few dollars a month per agent.
The same agent covers all of these. Many accounts run one per agent, one per team, or one for buyers and one for the database.
An agent or team taking portal and website enquiries on listings. The agent answers each one in seconds from the listing details and your Q&A, asks the qualifying questions you wrote, offers real showing slots and books the one the buyer picks. Buyers who are not ready go into a nurture sequence that runs by email and text for as long as you set. The ones who ask about an offer, a price reduction or anything you named come to you with the whole thread.
An agent working seller leads: the valuation request from the website, the "what is my home worth?" chat, the call from a homeowner who saw your board on the street. The agent answers what it can from your material, asks the questions that tell you whether this is a listing worth chasing, and books the valuation appointment into your diary. The phone is answered on your own Twilio number, so the seller who calls at lunchtime while you are at a viewing gets a person-shaped answer and a time in the calendar, not voicemail.
The database. Past clients, the sphere, the open-house sign-in sheet from Sunday and the leads from two years ago that never bought. Import them from a CSV or pull a segment out of HubSpot or GoHighLevel, write a sequence that sounds like you, read the plan and press Start. Open house follow-up goes out on Monday morning to everybody who signed in, the past-client campaign checks in a few times a year, and the agent works every reply and books the appointments. This is usually the cheapest business an agent has, and the campaign that never got sent.
Connect the tools you already run and the agent works them like an assistant would: it takes appointments straight into your calendar, writes notes and outcomes back to the CRM, and reads your store to see what somebody has bought before it answers them.
Bookings are real, not guesses. It is only ever given slots that are genuinely free, and it can only take one it actually offered — so it cannot invent a time or double-book you. The same connection pulls a segment of past customers into a list when you want to run a campaign at them.
HubSpot
GoHighLevel
Housecall Pro
ServiceTitan
Jobber
Google Calendar
Microsoft 365
Calendly
HubSpot Meetings
Zoho Bookings
Acuity
Cal.com
Square
Stripe
Shopify
WooCommerce
Wix
SquarespaceEach agent uses a model on your own API key, in the same way it sends from your own mailbox and your own phone number. Sixteen providers are supported: OpenAI, Anthropic, Gemini, xAI and Mistral; DeepSeek, GLM, Kimi, Qwen and MiniMax; Groq, Together, Fireworks and OpenRouter; and Ollama or any other OpenAI-compatible endpoint you host yourself.
Bring your own credentials and you own the whole stack: your model provider, your mailboxes, your carrier, your CRM. We charge for the software and nothing else — no token markup, no metering, no credit packs — so your provider bills you direct at their rates, usually a few dollars a month per agent.
OpenAI
Anthropic
Gemini
xAI
Mistral
DeepSeek
GLM
Kimi
Qwen
MiniMax
Groq
Together
Fireworks
OpenRouter
Ollama
Any OpenAI APIA new address sending forty cold emails a day gets filtered, and takes the domain with it. Mailboxes that opt into warm-up send each other ordinary mail on a ramp, starting at five a day. The receiving mailbox finds each message, moves it out of spam if it landed there, marks it read and replies to a share of them.
Each mailbox carries a health score out of 100 — SPF, DKIM and DMARC on the sending domain, seven days of real sends and bounces, and where its own warm-up mail is landing — with the reasons listed. A mailbox whose bounce rate or spam placement passes a threshold is pulled out of campaign rotation automatically, before it damages the domain.
Three steps. Inbound switches on when you connect a channel. A campaign is created as a draft and shows you the whole plan, every contact and every step, before it sends anything.
Name it, choose a model and paste your API key. Then give it what it needs to answer a buyer or a seller: the listing sheets as documents, your Q&A pairs for the questions you get every week, your fees, your areas and your hours as data points, and the listing and about pages of your own site it may link to. A listing that goes under contract is a document you remove.
Write the instructions last: the qualifying questions and the order to ask them, how it should talk about price and fees, what it should offer a buyer who is not ready, and the exact situations in which it should stop and fetch you. An offer, a request for a price reduction and a buyer who says they are working with another agent are the usual three.
Add the mailbox that receives the portal enquiries and the website form, a number for texts and calls, the chat snippet for your website, and the social accounts buyers actually DM. Each one runs on your own account, so the replies come from you and the reputation stays yours.
Then connect the calendar so it can book showings and valuations, and the CRM, HubSpot or GoHighLevel, so it reads what you already know about a contact before it answers and writes the outcome back. Import the database as a CSV, or pull a segment straight out of the CRM into a list.
Switch auto-reply on for each channel, and the agent starts answering what already arrives. For the nurture, build the sequence across email and text, set the days, hours and time zone it may contact anyone, and read the whole plan on the review screen: every contact, every step, every date. Nothing leaves until you press Start.
Then watch the inbox. Replies are worked by the agent, showings appear in your calendar, offers and anything else you named come to you with the thread. Pause a campaign when a listing goes under contract and resume it, or end it, as you decide.
One account runs unlimited agents, one per client, and nothing is shared between them. A knowledge base belongs to a single agent, and content from one agent is never used to generate replies for another.
Invite a client by email address and they get their own login, which opens onto the one agent you gave them: its conversations, its numbers, its analytics and a reply box. They cannot see your other clients, your API keys, your settings or your billing. Access is deny-by-default.
No seat tiers, no credit packs, no per-agent or per-channel pricing, and nothing held back behind an enterprise call.
| Agents | |
|---|---|
| How many | Unlimited — one per business, brand or job |
| Shared brain | The same identity, instructions and knowledge on every channel |
| Knowledge base | Documents, Q&A pairs, data points and pages of your own site |
| Isolation | One agent's content is never used to reply for another |
| Client seats | Invite a client into one agent, with their own login |
| Channels | |
| As many mailboxes per agent as you connect, rotated by campaigns | |
| Text messages | Nine providers — Twilio, Telnyx, SimpleTexting, Plivo, Vonage, Sinch, Bandwidth, MessageBird, ClickSend |
| Phone calls | Answering and dialling, with recordings and transcripts |
| Transcription | Google, or Deepgram nova-3 on your own key |
| Voices | Google, Amazon Polly and ElevenLabs, or your own ElevenLabs / Fish Audio account |
| Voice cloning | Record a voice in the browser and clone it on your ElevenLabs or Fish Audio key |
| Website chat | A widget on your site with your colour, image and greeting |
| Social DMs | Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit, X |
| Inbox | |
| One list | Every channel's conversations together, newest first, tagged by channel |
| Filters | By channel, by mailbox or number, or by agent |
| Takeover | Reply yourself and the agent stands down on that thread |
| Hand back | Return the thread to the agent when you are done |
| Campaigns | |
| Multichannel sequences | Email, text and call steps in one campaign, each with its own timing |
| Send conditions | Send a step only if they opened, did not open, clicked or did not click |
| Schedule | The days, hours and time zone anything may be sent |
| Stop rules | A reply, a booking or an opt-out on any channel ends the sequence |
| Pacing | Per-mailbox and per-number hourly limits, pausable and resumable |
| Review before start | The full plan is shown; a campaign sends nothing until you start it |
| Templates | Email, text and call scripts, saved once and reused |
| Analytics | |
| Funnel | Reached, replied, visited, converted, plus value won and time to convert |
| By channel | Where each person started, and the channel they converted on |
| Pages | Which pages known people read, and how many of them converted |
| Journeys | One row per person: every message, visit, call and booking in order |
| Goals | A page rule or a manual "won", each with a dollar value |
| Triggers | A known person returns to a page — notify you, or send a follow-up |
| Open and click tracking | Recorded per campaign and added to that person's history |
| Integrations | |
| Calendars | Google, Microsoft 365, Calendly, Cal.com, Acuity, Zoho, Square, HubSpot Meetings |
| CRMs and commerce | HubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Stripe, Shopify, WooCommerce, Wix, Squarespace |
| Booking | Real open slots offered, and only an offered slot can be booked |
| CRM import | Import a segment of customers into a contact list |
| Deliverability and compliance | |
| Mailbox warm-up | Ramped sending across the network, with spam rescue and replies |
| Health score | SPF, DKIM, DMARC, bounce rate and inbox placement, with reasons |
| Auto-rest | A failing address is removed from rotation automatically |
| Unsubscribes | One click, honoured automatically, including on queued mail |
| Reply limits | One reply per thread, per-sender daily and per-channel hourly caps |
| Filtering | Bounces, out-of-office and no-reply addresses ignored |
| List building | |
| Contact extraction | Emails, phone numbers and social profiles, on any site. Unlimited. |
| Deep scan | Follows the pages of a domain most likely to carry contact details |
| Domain queue | Load a CSV of sites and work through them one at a time |
| Contacts and lists | Unlimited, by email or phone, with CSV import and export |
| AI | |
| Your own key | Sixteen providers, including any OpenAI-compatible endpoint you host |
| What we charge for AI | Nothing — no markup, no metering, no credit packs |
| On calls | Uses your provider's fastest model automatically |
| Account | |
| Platforms | Chrome side panel and web dashboard on one login |
| Members' forum | Six boards, visible only once you are signed in |
| Referral program | $50 a year per referral ($5 a month), recurring for the life of the account |
| Support | support@boldagents.co |
Billed monthly. No add-ons, no seat tiers. Cancel anytime.
$16.67 a month, billed once a year. No add-ons, no seat tiers. Cancel anytime.
A portal enquiry arrives as an email in the mailbox the portal sends to. With that mailbox connected, the agent reads it, replies from your own address within seconds, and writes the reply from the material you gave it: the listing details, your Q&A pairs and the pages of your site it may link to. It asks the qualifying questions you wrote, offers real showing slots from your calendar, and books the one the buyer picks. The buyer's replies come back over IMAP and are answered in the same thread. If the buyer is not ready, the agent can put them into a nurture sequence by email and text. Anything you told it to hand over, such as an offer, lands in your inbox with the full thread.
It books. Connect Google Calendar, Microsoft 365, Calendly, Cal.com, Acuity Scheduling, Zoho Bookings, Square Appointments or HubSpot Meetings, and the agent is given your genuinely open slots for the week ahead. It offers a few of them in the reply, and when the buyer picks one, that choice is checked against the slots it offered, written into your calendar and confirmed on the thread. It cannot book a time that was not free, it cannot double-book a Saturday morning, and it cannot cancel an appointment it was not shown. The booking is recorded against the buyer, so the showing, the enquiry that led to it and every message in between are on one row.
In what it does, yes: it answers the inbound leads in minutes, qualifies them with your questions, books the appointment and works the database, which is the ISA job. The differences are the ones you would expect from software. It answers at 9pm on a Sunday, it works the hundredth lead exactly as it worked the first, it never decides a lead is not worth the next message, and it costs $25 a month for as many agents as you want, with no split. It does not go to the showing, negotiate, or read a room. It gets you to the showing with a buyer who is qualified and a time in the diary, which is what an ISA is for.
Every reply is generated from the knowledge base you gave that agent and nothing else: the listing sheets you uploaded as documents, your Q&A pairs, your data points for fees, areas and hours, and the pages of your own site you allowed it to link to. It does not browse, it does not guess at a price, and it does not describe a property from memory. When a buyer asks something the material does not cover, it says so and hands the question to you. Each reply is stored alongside the content it was generated from, so if you ever want to know why it said a listing had two bathrooms, the source is next to the message.
For as long as you set. A campaign is a sequence of steps, each with its own delay, channel and send condition, and there is no limit on how many or how far apart. Many agents run a fast sequence for the first two weeks, then a slower one for months. It sends only inside the days, hours and time zone you allowed, at the pace you set per mailbox and number. The sequence ends the moment there is a reason to: a reply, which the agent works, a booking, or an opt-out or STOP on any channel, which ends it on every channel and cancels anything queued. It never sends the month-five email to somebody who booked in month four.
Yes, and that is usually the campaign with the best return. Import the list from a CSV, or connect HubSpot or GoHighLevel and pull a segment of past clients, lapsed leads or the open-house sign-in sheet straight into a contact list. Write the sequence in your voice, a check-in a few times a year, a referral ask, a market note, and read the plan before you start it. With the CRM connected, the agent reads what you already know about each person before it writes, and it works every reply and books the appointments that come out of it. Every campaign email carries a one-click unsubscribe, honoured automatically, including on messages already queued.
Yes. Calls run on your own Twilio number, with separate switches for answering and dialling. When a buyer or seller calls while you are at a viewing, the agent answers in real time from the script you saved, answers questions from your material, offers showing or valuation slots and books the one they choose. It uses your provider's fastest model on a call so it does not leave silences, and it keeps the recording and transcript against the contact. A caller who asks for something you named, an offer or a complaint, is taken to your inbox with the transcript. Dialling is a separate switch, so it can also place the follow-up call as a step in a sequence.
The plan is $25 a month or $200 a year for the whole account, with a 7-day free trial and unlimited agents. A team lead builds one agent per team member, each with its own mailbox, number, calendar, knowledge base and instructions, and nothing is shared between them. Each member is invited by email into their own agent with a login that shows their conversations, their bookings and their analytics, and not the account, the keys, the billing or anyone else's pipeline. There is no per-seat, per-agent or per-lead charge. You pay your carrier for texts and calls and your AI provider for the model, both at cost, and typically a few dollars a month per agent.
One subscription, unlimited agents. What changes is the knowledge base, the channels and the instructions.
Connect the mailbox the portals send to, add your calendar, load the listings. Every buyer is answered, every showing is booked, and the database is finally worked.
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