AI agents for salons and spas that answer the phone when every pair of hands is in foils, tell the caller who is in on Thursday and what a balayage costs from your own menu, offer real open slots from your booking calendar and book the one they pick. On the call, by text, on your website and in your Instagram DMs, with a reminder text before the appointment and a rebooking message when they have been away too long.
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A salon with four chairs and no receptionist answers the phone with wet hands or not at all. The agent picks up on your own Twilio number, in real time, in the voice you chose. It knows your service menu, your prices, your hours and which stylist works which days, because you gave it that as data points. It offers the open slots from your booking calendar for the week ahead and books the one the caller picks, then confirms it before they hang up.
Answering and dialling are separate switches, so it can pick up only the calls that ring out, or take the whole line and leave the stylists to their clients. Every call lands in the inbox with the recording and transcript, tagged as a call, so the owner can see who rang at 6:15 while the shop was closing.
For a salon, the booking starts on Instagram. Somebody sees the colour work, taps the profile and sends "do you have anything Saturday morning?" at 9pm. The agent answers Instagram, Messenger, WhatsApp and eight other DM platforms on your own app credentials, inside each platform's reply window, with Saturday's real open slots, and books the one they choose. The same on a text to the salon number, on one of nine SMS carriers.
Their Instagram handle, the number they text from and the email they give for the confirmation are merged into one client with one history, so when they ring the next time, the agent already knows they had a cut and colour with the same stylist in March.
One line of script puts a chat widget on your site in your colour, with your image and a greeting you write. A visitor asks how much a full head of highlights is, whether you do keratin treatments, whether a patch test is needed first, and whether there is parking. Each is answered from your menu, your Q&A pairs and your data points, and the widget asks for an email address when the conversation is worth keeping.
It links only to the pages of your own site you allowed, so "what products do you use?" gets your answer and the link to your products page, and "can I buy the shampoo?" gets the page on your store. With Shopify, WooCommerce, Wix, Squarespace or Stripe connected, it reads what a client has bought before it replies.
No-shows are the hole in a salon's week. Run a reminder sequence at the week's list, a CSV of the booked clients or a segment from a connected CRM, with a text two days before and another the morning of, in your words. The text card carries the number it sends from, the texts-per-hour pace, the sending window and the Reply STOP line. A client who replies "can I move it to 3?" is offered the real open slots and rebooked by the agent.
For the clients who have not been back, export those whose last visit was six, ten or twelve weeks ago and run a rebooking campaign at them: a text, then an email, then a text again, with the offer you chose. The agent answers the replies and books the appointment, and the sequence stops for anyone who books, replies or opts out.
Most salons and spas cannot afford a receptionist, and cannot afford not to have one. The phone rings while every stylist has a client in the chair and a colour on the clock. The Instagram DM asking for Saturday sits until closing time. The website has a booking button that half of the visitors never press because they want to ask something first: how much, how long, who, and whether they need a patch test. Every one of those is a booking that goes to whichever salon answered. An AI receptionist for salons exists to answer them all, at the moment they arrive, and to book the appointment while the client is still there.
Bold Agent Kit gives you one agent per salon, built from your own material. Load your service menu and prices, your hours, which stylist or therapist works which days and does which services, your policies on deposits, cancellations and patch tests, and the pages of your own site it may link to. Connect the salon number, a mailbox, the website widget, and the Instagram, Messenger and WhatsApp accounts your clients already use, and the calendar the bookings need to land in. From then on it answers as your salon, from that material and nothing else, and books real open slots into Square Appointments, Acuity Scheduling, Zoho Bookings, Google Calendar, Microsoft 365, Calendly, Cal.com or HubSpot Meetings. It is only ever shown slots that are genuinely free, so it cannot put two clients in one chair.
Then it does the two jobs that decide whether the week is full. The reminder texts before the appointment, so the 10am does not become an empty chair. And the rebooking messages to the clients who have not been back in six weeks, which every salon means to send and almost none does. Each is a campaign you build once, with the steps, the days and the hours you set, and the agent answers the replies, books the appointment, and stops the moment somebody books, replies or asks it to.
It answers product questions too. Which range you use, whether you sell it, what to use at home between colour appointments, from your material, with a link to the page on your site or store you allowed. It does not take payments; a deposit is taken on the page of your own site it links to, and it tells you when a client says they have paid.
And it is $25 a month, or $200 a year, for the whole account. Unlimited agents, so a group with three salons runs three, each with its own number, calendar, menu and team. No per-call, per-minute or per-message charge from us. You pay your carrier and your AI provider at cost, usually a few dollars a month each, and every appointment it books is yours.
The work is good and the clients come back. Four things between the enquiry and the appointment cost a salon bookings every week, and none of them is the stylist.
Four chairs, four clients, four stylists with colour on their gloves, and the phone on the desk ringing. Somebody answers on the fourth ring with one hand, or nobody does. A new client does not leave a voicemail. They ring the salon two doors down, and if that salon picks up, that is where they get their hair done for the next five years.
The salon's best advertising is its Instagram, and the enquiries it produces arrive as DMs at 9pm, asking for Saturday. They are read at 7pm the next day, when the phone is finally put down, and by then Saturday is booked somewhere else. The salon paid for the post that produced the enquiry and then did not answer it.
A client books three weeks out and forgets. The reminder text is the thing that stops that, and it is the thing that gets sent when somebody remembers, to some of the list, on some weeks. An empty chair at 10am on a Saturday is the most expensive hour a salon has, and a text the day before would have filled it.
Every salon has a list of clients who were regular and then stopped. Six weeks became four months. Nobody rang, because there is nobody to ring, and the message that would have brought them back, "it has been a while, Thursday is open", was never sent. That is the cheapest booking a salon can make, and it is the campaign that never runs.
You build the agent once, from your own menu and your own team's hours. From then on it answers the phone, the texts, the DMs and the website as your salon, books into your calendar, and fetches a person only for the conversations you named.
Your service menu, your prices, your hours, which stylist does which service on which days, your patch test and cancellation policies, all loaded as documents, Q&A pairs and data points. Every answer on every channel comes from that material and is stored alongside it. "How much is a balayage and who does it?" gets your price, your stylists and their days, and the link to the page on your own site you allowed. It never quotes a price you did not give it.
The agent is given the open slots from your connected calendar for the week ahead and offers a few. When the client picks one, that choice is checked against what was offered, written to Square Appointments, Acuity Scheduling, Zoho Bookings, Google Calendar, Microsoft 365 or the others, and confirmed in the same call, text or DM. It cannot book a time that was not free, and it cannot cancel an appointment it was not shown.
A reminder sequence at the week's list, a text two days before and the morning of. A rebooking sequence at the clients who have not been back in six weeks, with the offer you wrote. The agent answers "can I move it?" and "is Thursday free?" by offering real slots and booking them, and every sequence stops for anyone who books, replies or opts out. A reply of STOP is honoured on every channel at once.
Every call transcript, text, DM, email and website chat lands in one inbox, newest first, tagged with the channel it arrived on. Filter it to Instagram, to the salon number, or to one location's agent. When a conversation needs a person, a bridal party wanting six appointments on one morning, a complaint about a colour, the owner replies in the thread and the agent stands down on that conversation, so it never talks over the team. Hand the thread back when the booking is agreed and the agent picks up where it left off.
Every reply the agent wrote is stored with the material it was generated from. When a client says "I was told the cut was forty", the thread, the timestamp and the data point it answered from are there. That is also how you tune it: change the price in one data point and every channel is corrected at once.
Each one answers a problem above, and each one runs without a stylist putting down the scissors.
On your own number, at 12:40 on a Saturday with every chair full, by an agent that knows your menu, your prices and who is in, and books the appointment before the caller looks at the salon two doors down.
The DM at 9pm, the text at lunchtime, the website chat at midnight and the call at four are answered by the same agent, from the same material, and the client who did all four is one client with one history.
A text before every appointment, and a text, an email and a text again to every client who has not been back in six weeks, every week, until they book, reply or opt out. It never forgets a week.
Recordings, transcripts, texts and DMs, on one row per client, with the source of every reply the agent gave. So the stylist knows what was asked for before the client sits down.
Every call, text, DM, reply and booking is recorded against a client and reported as a funnel, per agent and across all agents. This is the part that tells you which channel is worth the effort.
The funnel counts people rather than messages: how many the agent reached, how many replied, how many went on to visit your website, and how many booked, with the total value won and the median time from the first message to the appointment. Give a colour appointment a dollar value as a goal and a rebooking campaign reports what it brought back through the door, not how many texts it sent.
Below the funnel, a channel table shows where each client first made contact and which channel they were on when they booked, so you learn whether the Instagram enquiries book in the DM or ring later. One row per client shows every message, call and booking in order. With a one-line snippet on your site, visit triggers close the loop: when a known client reads the price list and leaves without booking, the agent can follow up after a delay on the channel they last used.
Built from the cookie, email address and phone number attached to that contact, so activity months apart on different channels appears on one row.
Page goals and visit triggers require a one-line snippet on your website. Conversations, bookings and manually marking a deal won work without it.
Each of these is usually a receptionist you cannot afford, a separate subscription, or a job the owner does at 9pm, and most of the subscriptions are priced per message or per booking. Here they are one plan.
| The job | What it normally takes | Bold Agent Kit |
|---|---|---|
| Answering the phone while every stylist is busy | A receptionist, or a spa answering service priced per call | Included, on your own number |
| Answering Instagram, Messenger and WhatsApp DMs | The owner, at closing time | Included, in the reply window |
| Booking the appointment in the same conversation | A "book online" link, and hoping they use it | Included, into your booking calendar |
| Reminder texts before every appointment | A reminder add-on, priced per message | Included, you pay only your carrier |
| Rebooking the clients who have not been back | A campaign that never gets sent | Included, text, email and call |
| Answering "how much?", "who does it?" and "do I need a patch test?" | A stylist, mid-colour, from memory | Included, from your menu |
| Knowing which channel booked the client | Attribution most salons do not have | Included |
| The AI itself | Metered per call, per minute or per credit | Your own key, billed by your provider at cost |
Bold Agent Kit is $25 a month, or $200 a year, for the whole account: every agent, every channel, every location, no per-booking and no per-message charge. The only other costs are your carrier's, for calls and texts, and your AI provider's, typically a few dollars a month per agent.
The same agent covers all of these. A single salon usually runs one; a group runs one per location, each with its own number, calendar, menu and team.
An inbound-only agent on the salon number, the Instagram account, the WhatsApp number and the website widget. No campaign is created. It answers the menu, the prices and who is in, from your material, and books into your calendar while the client is still in the conversation.
The reminder text before every appointment, and the rebooking message to every client who has not been back in six weeks, sent by campaigns you built once. Export the list as a CSV or pull the segment from a connected CRM, set the steps and the hours, read the plan, and press Start.
A group with several salons or spas runs one agent per location: its own number, its own Instagram account, its own calendar, its own menu and team, and nothing shared between them. Invite the salon manager into their own agent and they see their location's conversations, bookings and numbers, and nobody else's.
Connect the tools you already run and the agent works them like an assistant would: it takes appointments straight into your calendar, writes notes and outcomes back to the CRM, and reads your store to see what somebody has bought before it answers them.
Bookings are real, not guesses. It is only ever given slots that are genuinely free, and it can only take one it actually offered — so it cannot invent a time or double-book you. The same connection pulls a segment of past customers into a list when you want to run a campaign at them.
HubSpot
GoHighLevel
Housecall Pro
ServiceTitan
Jobber
Google Calendar
Microsoft 365
Calendly
HubSpot Meetings
Zoho Bookings
Acuity
Cal.com
Square
Stripe
Shopify
WooCommerce
Wix
SquarespaceEach agent uses a model on your own API key, in the same way it sends from your own mailbox and your own phone number. Sixteen providers are supported: OpenAI, Anthropic, Gemini, xAI and Mistral; DeepSeek, GLM, Kimi, Qwen and MiniMax; Groq, Together, Fireworks and OpenRouter; and Ollama or any other OpenAI-compatible endpoint you host yourself.
Bring your own credentials and you own the whole stack: your model provider, your mailboxes, your carrier, your CRM. We charge for the software and nothing else — no token markup, no metering, no credit packs — so your provider bills you direct at their rates, usually a few dollars a month per agent.
OpenAI
Anthropic
Gemini
xAI
Mistral
DeepSeek
GLM
Kimi
Qwen
MiniMax
Groq
Together
Fireworks
OpenRouter
Ollama
Any OpenAI APIA new address sending forty cold emails a day gets filtered, and takes the domain with it. Mailboxes that opt into warm-up send each other ordinary mail on a ramp, starting at five a day. The receiving mailbox finds each message, moves it out of spam if it landed there, marks it read and replies to a share of them.
Each mailbox carries a health score out of 100 — SPF, DKIM and DMARC on the sending domain, seven days of real sends and bounces, and where its own warm-up mail is landing — with the reasons listed. A mailbox whose bounce rate or spam placement passes a threshold is pulled out of campaign rotation automatically, before it damages the domain.
Three steps. Inbound answering is a switch per channel. A reminder or rebooking campaign is created as a draft and shows you every client and every step before it sends anything.
Name it after the salon, choose a model and paste your API key. Then give it what a client asks about: your service menu and prices as a document or as data points, your hours, each stylist's days and services, and your parking as data points, your Q&A pairs for "do I need a patch test?" and "how long does a full head take?", and the pages of your own site it may link to, such as the price list and the products page.
Write the instructions last: how it should speak, what it may offer, your cancellation and deposit policies, and the exact situations in which it should stop and fetch a person. A group booking, a complaint and a request the calendar cannot show are the usual three.
Add the salon's number for calls and texts, the Instagram, Messenger and WhatsApp accounts on your own app credentials, the mailbox enquiries arrive at, and the one-line chat snippet for your website. Each runs on your own account, so the number the client sees is the salon's and the DMs come from your own handle.
Then connect the calendar the bookings need to land in: Square Appointments, Acuity Scheduling, Zoho Bookings, Google Calendar, Microsoft 365, Calendly, Cal.com or HubSpot Meetings. If you sell products online, connect the store so the agent can see what a client has bought before it answers.
Switch auto-reply on for the channels you want answered and the agent starts working what already arrives: the calls, the texts, the DMs and the widget. That is the whole setup for a salon that only wants the phone answered and the appointment booked.
For reminders and rebooking, build a campaign across the channels you want, set the days, hours and time zone it may contact anyone, and read the whole plan on the review screen. Nothing leaves until you press Start. Pause it at any point and resume it later.
One account runs unlimited agents, one per client, and nothing is shared between them. A knowledge base belongs to a single agent, and content from one agent is never used to generate replies for another.
Invite a client by email address and they get their own login, which opens onto the one agent you gave them: its conversations, its numbers, its analytics and a reply box. They cannot see your other clients, your API keys, your settings or your billing. Access is deny-by-default.
No seat tiers, no credit packs, no per-agent or per-channel pricing, and nothing held back behind an enterprise call.
| Agents | |
|---|---|
| How many | Unlimited — one per business, brand or job |
| Shared brain | The same identity, instructions and knowledge on every channel |
| Knowledge base | Documents, Q&A pairs, data points and pages of your own site |
| Isolation | One agent's content is never used to reply for another |
| Client seats | Invite a client into one agent, with their own login |
| Channels | |
| As many mailboxes per agent as you connect, rotated by campaigns | |
| Text messages | Nine providers — Twilio, Telnyx, SimpleTexting, Plivo, Vonage, Sinch, Bandwidth, MessageBird, ClickSend |
| Phone calls | Answering and dialling, with recordings and transcripts |
| Transcription | Google, or Deepgram nova-3 on your own key |
| Voices | Google, Amazon Polly and ElevenLabs, or your own ElevenLabs / Fish Audio account |
| Voice cloning | Record a voice in the browser and clone it on your ElevenLabs or Fish Audio key |
| Website chat | A widget on your site with your colour, image and greeting |
| Social DMs | Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit, X |
| Inbox | |
| One list | Every channel's conversations together, newest first, tagged by channel |
| Filters | By channel, by mailbox or number, or by agent |
| Takeover | Reply yourself and the agent stands down on that thread |
| Hand back | Return the thread to the agent when you are done |
| Campaigns | |
| Multichannel sequences | Email, text and call steps in one campaign, each with its own timing |
| Send conditions | Send a step only if they opened, did not open, clicked or did not click |
| Schedule | The days, hours and time zone anything may be sent |
| Stop rules | A reply, a booking or an opt-out on any channel ends the sequence |
| Pacing | Per-mailbox and per-number hourly limits, pausable and resumable |
| Review before start | The full plan is shown; a campaign sends nothing until you start it |
| Templates | Email, text and call scripts, saved once and reused |
| Analytics | |
| Funnel | Reached, replied, visited, converted, plus value won and time to convert |
| By channel | Where each person started, and the channel they converted on |
| Pages | Which pages known people read, and how many of them converted |
| Journeys | One row per person: every message, visit, call and booking in order |
| Goals | A page rule or a manual "won", each with a dollar value |
| Triggers | A known person returns to a page — notify you, or send a follow-up |
| Open and click tracking | Recorded per campaign and added to that person's history |
| Integrations | |
| Calendars | Google, Microsoft 365, Calendly, Cal.com, Acuity, Zoho, Square, HubSpot Meetings |
| CRMs and commerce | HubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Stripe, Shopify, WooCommerce, Wix, Squarespace |
| Booking | Real open slots offered, and only an offered slot can be booked |
| CRM import | Import a segment of customers into a contact list |
| Deliverability and compliance | |
| Mailbox warm-up | Ramped sending across the network, with spam rescue and replies |
| Health score | SPF, DKIM, DMARC, bounce rate and inbox placement, with reasons |
| Auto-rest | A failing address is removed from rotation automatically |
| Unsubscribes | One click, honoured automatically, including on queued mail |
| Reply limits | One reply per thread, per-sender daily and per-channel hourly caps |
| Filtering | Bounces, out-of-office and no-reply addresses ignored |
| List building | |
| Contact extraction | Emails, phone numbers and social profiles, on any site. Unlimited. |
| Deep scan | Follows the pages of a domain most likely to carry contact details |
| Domain queue | Load a CSV of sites and work through them one at a time |
| Contacts and lists | Unlimited, by email or phone, with CSV import and export |
| AI | |
| Your own key | Sixteen providers, including any OpenAI-compatible endpoint you host |
| What we charge for AI | Nothing — no markup, no metering, no credit packs |
| On calls | Uses your provider's fastest model automatically |
| Account | |
| Platforms | Chrome side panel and web dashboard on one login |
| Members' forum | Six boards, visible only once you are signed in |
| Referral program | $50 a year per referral ($5 a month), recurring for the life of the account |
| Support | support@boldagents.co |
Billed monthly. No add-ons, no seat tiers. Cancel anytime.
$16.67 a month, billed once a year. No add-ons, no seat tiers. Cancel anytime.
Yes. The agent answers on your own Twilio number, in real time, in the voice you chose, and uses your provider's fastest model on a call so it does not leave silences. It knows your menu, your prices and who works which days from the data points you loaded, offers the real open slots from your connected booking calendar for the week ahead, and books the one the caller picks. The booking is confirmed before they hang up, and the call lands in the inbox with the recording and transcript. Answering and dialling are separate switches, so it can pick up only the calls that ring out.
It books into Square Appointments, Acuity Scheduling, Zoho Bookings, Google Calendar, Microsoft 365, Calendly, Cal.com and HubSpot Meetings. The agent is shown the genuinely open slots from the calendar you connect and offers a few; when the client picks one, the choice is checked against what was offered, written to the calendar and confirmed in the reply. It cannot book a time that was not free, and it cannot cancel an appointment it was not shown. If your booking system is not on that list but can sync to or export to one of those calendars, connect that calendar and the agent books into it.
Yes. Instagram is one of eleven DM platforms the agent answers, alongside Messenger, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit and X, each connected with your own app credentials. A DM asking "anything Saturday morning?" is answered inside Instagram's reply window with Saturday's real open slots, and the one they choose is booked into your calendar and confirmed in the same thread. Every DM lands in the same inbox as your calls and texts, and the client's Instagram handle, phone number and email address are merged into one contact with one history.
It can only book a slot the connected calendar shows as free, so it depends on how your calendar is set up. Load each stylist's days, hours and services as data points and the agent tells a client who is in on Thursday and who does balayage. If each stylist runs their own calendar, connect the agent to the calendar the booking needs to land in; a group that wants separate diaries usually runs one agent per calendar, since agents are unlimited. Whatever it books, it can only be a slot it was shown and offered, so it cannot put two clients in one chair.
Yes, as a text sequence you build once. Export the week's bookings as a CSV, or pull the segment from a connected CRM, and run the sequence at it: a text two days before and another the morning of, in your words, from the salon's own number, inside the sending window you set. A client who replies "can I move it to 3?" is answered by the agent, which offers the real open slots and rebooks them, writing the change to the calendar. A reply of STOP is honoured on every channel at once, and the campaign is paused or resumed at any point.
No. The agent does not take payments. It links to the page on your own website you allowed, such as a deposit page, and it tells you when a client says they have paid. With Stripe, Shopify, WooCommerce, Wix or Squarespace connected, it can read what a client has bought before it replies. Your deposit and cancellation policies go into its instructions as text, so it states them the same way every time and does not book a service you have told it needs a deposit first without pointing the client to the page.
Yes, from your material. Load your product range as a document or as data points, add your Q&A pairs for "what should I use at home between colours?" and "do you sell the shampoo?", and allow the pages of your site or store it may link to. It answers from that material and links to the product page, and with a store connected it reads what the client has already bought so it does not recommend the same thing twice. It never invents a product or a price you did not give it, and every reply is stored with the source it came from.
$25 a month, or $200 a year, for the whole account, with a 7-day free trial. Agents are unlimited, so a group with three salons runs three, each with its own number, calendar, menu and team, and nothing shared between them. There is no per-agent, per-call, per-minute, per-booking or per-message charge from us. You pay your carrier for calls and texts and your AI provider for the model, on your own key, both at cost and usually a few dollars a month per agent.
One subscription, unlimited agents. What changes is the knowledge base, the channels and the instructions.
Load the menu, connect the number and the booking calendar, switch it on. The phone is answered, the appointment is in the diary, and the stylists never take their hands out of the foils.
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