AI agents for gyms and fitness studios that answer "how much is a membership?" in the Instagram DM at 9pm, "is there a 6am class on Thursday?" in the website chat at lunch, and the missed call on a Saturday, from your own price list and timetable. They book the trial class or the tour into your calendar while the person is still there, text the no-show the next morning, and ask the member who has not been in since March to come back.
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Most of a studio's enquiries now arrive as a DM: a reply to a story, a "how much?" under a reel, a Messenger question from someone who found the page. Connect Instagram and Messenger with your own app credentials and the agent answers each one inside the platform's reply window, from the membership prices, class timetable and trial offer you gave it. WhatsApp, Telegram and the other platforms connect the same way if your members use them.
It does not just answer. When someone asks about the 6am class, it offers real open trial slots from your calendar and books the one they pick, then confirms it in the same thread. The conversation, the booking and the person's handle all land in the inbox, so the front desk sees them walk in on Thursday knowing exactly what was said.
One line of script puts a chat widget on your site in your colour, with your image and a greeting you write. A visitor on the pricing page asks whether there is a joining fee, and the agent answers from your data points, links to the trial page you allowed, and asks for an email address when the conversation is worth keeping. That address ties the visitor to the rest of their history, so when they DM you next week the agent already knows them.
Phone calls run on your own Twilio number, with separate switches for answering and dialling. When the front desk is coaching a class, the agent answers, gives the opening hours and the class times from your material, and books the tour. Every call comes back as a recording and a transcript in the inbox.
A trial that does not turn up is not lost, it is just unchased. Put the no-shows and the trials that did not join on a list, and a short text sequence goes out on your own number through Twilio, Telnyx or one of seven other carriers: a friendly note the morning after, a second on day three offering another slot, and a call on day six if you want one. The step carries the sending window, the texts-per-hour pace for the number and the Reply STOP line.
Replies are worked by the agent. "Can I come Saturday instead?" gets real open slots and a booking. "Not for me" ends the sequence on every channel at once. A reply, a booking or an opt-out anywhere stops everything still queued to that person.
DMs, web chats, texts and call transcripts arrive in one inbox, newest first, each row tagged with the channel it came in on and the agent, which for most owners means the location. Filter it to one studio, one number or one channel when you are working a single site's leads. A manager at one location sees that location's agent and nothing else if you invite them in with their own login.
When a member asks something the agent should not answer, a complaint, a freeze request, a question about a direct debit, you reply in the thread yourself and the agent stands down on that conversation. Hand it back when you are done and it picks up the follow-up where you left it.
A studio does not have an enquiry problem. It has a reply problem. The DMs arrive at 9pm after a story goes up, the web chat fires while the only person on the desk is checking someone in, and the phone rings during the 6pm class. By the time anyone has a minute, the person who asked "do you do a free trial?" has asked two other studios and booked with the one that answered. Gym lead follow-up is the job that always moves to tomorrow, because the job in front of you is a class.
Bold Agent Kit gives you one agent per location that answers every one of those enquiries in seconds, from your own material: the membership prices as data points, the class timetable and the trial offer as documents, your answers to "is there parking?" and "can I freeze my membership?" as Q&A pairs, and the pages of your own site it may link to. It answers on Instagram and Messenger DMs, on the website chat widget, by text on your number and on the phone, and it behaves identically on all of them because it is the same agent. It is the AI receptionist for fitness studios that is never in the middle of a class.
It closes, too. It is given your real open trial slots from Google Calendar, Acuity Scheduling, Square Appointments or Calendly, offers a few of them, and books the one the person picks. It cannot book a time that was not free and it cannot invent one. The booking is written to your calendar and confirmed in the reply, and the conversation, the booking and the person's email, phone number and Instagram handle all sit on one contact record, so the trial that arrives on Thursday is not a stranger.
Then it does the part nobody does. The no-show gets a text the next morning. The trial that did not join gets a sequence over the next fortnight. The member whose last check-in was in March gets a win-back campaign from a CSV or a segment of your CRM, in the hours you set, and it stops the moment they reply, book or ask it to. Every message and every reply is stored with the material it was written from.
It does not take payments, and that is deliberate. It links to the sign-up page on your own site, tells you when someone says they have joined, and leaves the money to the system that already handles it. The plan is $25 a month or $200 a year for the whole account, however many locations you run, with your carrier and your AI provider billing you at cost for the texts, calls and model.
The person wanted to come in. Four things happen between the question and the visit, and none of them is a pricing problem.
Instagram is where the enquiries come from and it is watched by whoever is on the desk, between check-ins, on their own phone. A "how much is it?" at 9pm is seen at 10pm and answered the next morning, by which time the person has had a reply from the studio across the road and booked a trial there.
The reply says "here is our booking page" and the conversation ends. Many of the people who were ready to pick a time when they asked never get round to it once it becomes a form on another tab. The studio never learns that the enquiry existed, because it was never a booking.
A trial that does not turn up is written off. The person meant to come, something came up, and one text the next morning offering Saturday instead would have brought them in. Nobody sends it, because sending it means finding the thread, finding the number and remembering.
The cheapest membership a studio can sell is to somebody who already had one. The list of people who stopped coming in sits in the software and is never contacted, because a win-back campaign is a project and there is a class to run in ten minutes.
You build the agent once with your prices, your timetable and your trial offer. From then on it answers every enquiry on the channels you connect, books the trial itself, and only fetches you for the conversations you named.
Membership prices, the class schedule, the trial offer, the joining fee, the parking situation and the freeze policy are given to it once as data points, documents and Q&A pairs. It answers the Instagram DM, the Messenger question, the web chat, the text and the phone call from that same material, links only to the pages of your site you allowed, and says nothing you did not give it.
It is given the trial and tour slots that are genuinely free in Google Calendar, Acuity Scheduling, Square Appointments or Calendly, offers a few of them, and books the one the person picks. It cannot take a time it did not offer, so it cannot double-book the 6am class or invent a tour when the manager is off. The booking is confirmed in the thread and logged against the contact.
A text the morning after a missed trial. A short sequence at the trials that did not join. A win-back campaign from a CSV or a CRM segment at the members who stopped coming. Each runs inside the days, hours and time zone you set, on your own number, and ends the moment the person replies, books or opts out on any channel.
The difference between a booking link and a booking is most of the trials. When someone on the pricing page asks "can I try a class first?", the agent does not send them to a form. It reads the open slots on the connected calendar for the week ahead, offers three of them in the reply, and when the person picks Thursday at 6am it checks that Thursday at 6am was one of the slots it offered, writes the appointment to the calendar, and confirms it in the chat. The person never leaves the conversation.
The same happens in an Instagram DM, in a text and on a phone call, because it is the same agent with the same calendar. The email address or phone number it collects is attached to the contact, so the reminder text before the trial and the follow-up after it go to a person the agent already knows, and the front desk can see the whole thread before they walk in.
Each one answers a problem above, and each one runs while the desk is busy.
An enquiry after a story goes up is answered while the person is still on the app, from your prices and timetable, on the platform it arrived on. No "we'll get back to you in the morning".
Real slots offered in the reply, one of them booked, the appointment written to your calendar and confirmed in the thread. Not a link to a form on another tab.
A text the morning after, a sequence over the fortnight, a win-back run at the March leavers. It stops the moment they reply, book or opt out, and it never forgets to send the third one.
The Instagram handle, the email from the web chat and the mobile number on the trial form are merged into one contact with one history, which the agent reads before it replies and the desk reads before the visit.
Every DM, chat, text, call, booking and join is recorded against a person and reported as a funnel, per location and across all of them. This is the part that tells you whether the Instagram ads or the Google listing is producing the members.
The funnel counts people rather than messages: how many the agent reached, how many replied, how many went on to visit the site, and how many converted, with the total value won and the median time from first enquiry to booking. A trial booked is a conversion you can define as a goal, and a membership sold is a goal with a dollar figure, so a win-back campaign reports what it brought in rather than how many texts it sent.
Below the funnel a channel table shows where each person first made contact and which channel they were on when they converted, so you learn whether the DM leads join or the web chat leads join. One row per contact shows the whole journey: the story reply, the trial booking, the no-show text, the second booking, the join. With the one-line snippet on your site, a visit trigger can follow up when a known lead comes back to the pricing page and leaves.
Built from the cookie, email address and phone number attached to that contact, so activity months apart on different channels appears on one row.
Page goals and visit triggers require a one-line snippet on your website. Conversations, bookings and manually marking a deal won work without it.
Each of these is usually a separate tool, a separate service or a member of staff, and most of them are priced per location, per conversation or per contact. Here they are one plan.
| The job | What it normally takes | Bold Agent Kit |
|---|---|---|
| Answering Instagram and Messenger DMs at night | Whoever is on the desk, on their own phone, the next morning | Included, in seconds |
| Live chat on the website | A chat vendor, priced per conversation, or nobody | Included |
| Answering the phone during a class | Voicemail, or an answering service | Included, on your own number |
| Booking the trial or the tour | A booking link, and hoping they use it | Included, the agent books it |
| Texting the no-show the next morning | Remembering, then finding the number | Included, on a schedule |
| A win-back campaign to lapsed members | A project that never gets started | Included, from a CSV or CRM segment |
| One inbox for three locations | Three phones and three Instagram logins | Included, one agent per location |
| The AI itself | Metered per conversation or per credit | Your own key, billed by your provider at cost |
Bold Agent Kit is $25 a month, or $200 a year, for the whole account: every location, every channel, every contact, no per-conversation or per-seat charge. The only other costs are your carrier's, for texts and calls, and your AI provider's, typically a few dollars a month per agent.
The same agent covers all of these. Most owners run one per location, and some run one per brand where a studio and a gym share a building.
Inbound only. Connect the agent to Instagram, Messenger, the website chat widget and the front-desk number, load the prices, the timetable and the trial offer, connect the calendar, and never create a campaign. It answers what already arrives and books the trial while the person is there. Instagram DM automation for gyms, without a separate tool for it.
A list of the trials that did not turn up and the trials that did not join, worked by a short text sequence on your own number: the morning after, day three, day six, inside the hours you set. Replies are worked by the agent, which offers another slot and books it.
The win-back campaign that never gets sent. Export the members who have not checked in for sixty days as a CSV, or pull the segment from a connected CRM, and run a sequence at them: an email with an offer, a text a few days later, a call for the ones who opened and did not reply. The agent answers the replies and books the return visit.
Connect the tools you already run and the agent works them like an assistant would: it takes appointments straight into your calendar, writes notes and outcomes back to the CRM, and reads your store to see what somebody has bought before it answers them.
Bookings are real, not guesses. It is only ever given slots that are genuinely free, and it can only take one it actually offered — so it cannot invent a time or double-book you. The same connection pulls a segment of past customers into a list when you want to run a campaign at them.
HubSpot
GoHighLevel
Housecall Pro
ServiceTitan
Jobber
Google Calendar
Microsoft 365
Calendly
HubSpot Meetings
Zoho Bookings
Acuity
Cal.com
Square
Stripe
Shopify
WooCommerce
Wix
SquarespaceEach agent uses a model on your own API key, in the same way it sends from your own mailbox and your own phone number. Sixteen providers are supported: OpenAI, Anthropic, Gemini, xAI and Mistral; DeepSeek, GLM, Kimi, Qwen and MiniMax; Groq, Together, Fireworks and OpenRouter; and Ollama or any other OpenAI-compatible endpoint you host yourself.
Bring your own credentials and you own the whole stack: your model provider, your mailboxes, your carrier, your CRM. We charge for the software and nothing else — no token markup, no metering, no credit packs — so your provider bills you direct at their rates, usually a few dollars a month per agent.
OpenAI
Anthropic
Gemini
xAI
Mistral
DeepSeek
GLM
Kimi
Qwen
MiniMax
Groq
Together
Fireworks
OpenRouter
Ollama
Any OpenAI APIA new address sending forty cold emails a day gets filtered, and takes the domain with it. Mailboxes that opt into warm-up send each other ordinary mail on a ramp, starting at five a day. The receiving mailbox finds each message, moves it out of spam if it landed there, marks it read and replies to a share of them.
Each mailbox carries a health score out of 100 — SPF, DKIM and DMARC on the sending domain, seven days of real sends and bounces, and where its own warm-up mail is landing — with the reasons listed. A mailbox whose bounce rate or spam placement passes a threshold is pulled out of campaign rotation automatically, before it damages the domain.
Three steps. Inbound switches on per channel when you are ready. A campaign is created as a draft and shows you every contact and every step before it sends anything.
Name it after the location, choose a model and paste your API key. Then give it what a front desk knows: the membership tiers and the joining fee as data points, the class timetable and the trial offer as a document, the opening hours so it never books a tour at 10pm, and your answers to the questions you get every day as Q&A pairs: parking, showers, childcare, freezing, cancelling, whether beginners are welcome at 6am.
Write the instructions last: how it should talk, that it should always offer a trial slot when someone asks about price, and the situations in which it should stop and fetch you. Cancellations, freeze requests, complaints and anything about a direct debit are the usual four.
Connect Instagram and Messenger with your own app credentials, put the one line of chat script on the website, and add the front-desk number for texts and calls on your own carrier account. Each channel is a separate switch, so you can start with the DMs and add the phone when you trust it.
Then connect the calendar the trials and tours live in, Google Calendar, Acuity Scheduling, Square Appointments or Calendly, so it can book real slots, and the CRM if you have one, so it can read who it is talking to before it answers. Do the same again for the second location, on a second agent.
Switch auto-reply on for the channels you are ready to hand over, and the agent starts answering what already arrives. For the no-shows and the lapsed members, build a campaign across the channels you want, set the days, hours and time zone it may send, and read the whole plan on the review screen. Nothing leaves until you press Start.
Then watch the inbox. Enquiries and bookings are worked by the agent; freeze requests and complaints come to you; a reply, a booking or an opt-out ends any sequence. Pause a campaign on a bank holiday and resume it after.
One account runs unlimited agents, one per client, and nothing is shared between them. A knowledge base belongs to a single agent, and content from one agent is never used to generate replies for another.
Invite a client by email address and they get their own login, which opens onto the one agent you gave them: its conversations, its numbers, its analytics and a reply box. They cannot see your other clients, your API keys, your settings or your billing. Access is deny-by-default.
No seat tiers, no credit packs, no per-agent or per-channel pricing, and nothing held back behind an enterprise call.
| Agents | |
|---|---|
| How many | Unlimited — one per business, brand or job |
| Shared brain | The same identity, instructions and knowledge on every channel |
| Knowledge base | Documents, Q&A pairs, data points and pages of your own site |
| Isolation | One agent's content is never used to reply for another |
| Client seats | Invite a client into one agent, with their own login |
| Channels | |
| As many mailboxes per agent as you connect, rotated by campaigns | |
| Text messages | Nine providers — Twilio, Telnyx, SimpleTexting, Plivo, Vonage, Sinch, Bandwidth, MessageBird, ClickSend |
| Phone calls | Answering and dialling, with recordings and transcripts |
| Transcription | Google, or Deepgram nova-3 on your own key |
| Voices | Google, Amazon Polly and ElevenLabs, or your own ElevenLabs / Fish Audio account |
| Voice cloning | Record a voice in the browser and clone it on your ElevenLabs or Fish Audio key |
| Website chat | A widget on your site with your colour, image and greeting |
| Social DMs | Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit, X |
| Inbox | |
| One list | Every channel's conversations together, newest first, tagged by channel |
| Filters | By channel, by mailbox or number, or by agent |
| Takeover | Reply yourself and the agent stands down on that thread |
| Hand back | Return the thread to the agent when you are done |
| Campaigns | |
| Multichannel sequences | Email, text and call steps in one campaign, each with its own timing |
| Send conditions | Send a step only if they opened, did not open, clicked or did not click |
| Schedule | The days, hours and time zone anything may be sent |
| Stop rules | A reply, a booking or an opt-out on any channel ends the sequence |
| Pacing | Per-mailbox and per-number hourly limits, pausable and resumable |
| Review before start | The full plan is shown; a campaign sends nothing until you start it |
| Templates | Email, text and call scripts, saved once and reused |
| Analytics | |
| Funnel | Reached, replied, visited, converted, plus value won and time to convert |
| By channel | Where each person started, and the channel they converted on |
| Pages | Which pages known people read, and how many of them converted |
| Journeys | One row per person: every message, visit, call and booking in order |
| Goals | A page rule or a manual "won", each with a dollar value |
| Triggers | A known person returns to a page — notify you, or send a follow-up |
| Open and click tracking | Recorded per campaign and added to that person's history |
| Integrations | |
| Calendars | Google, Microsoft 365, Calendly, Cal.com, Acuity, Zoho, Square, HubSpot Meetings |
| CRMs and commerce | HubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Stripe, Shopify, WooCommerce, Wix, Squarespace |
| Booking | Real open slots offered, and only an offered slot can be booked |
| CRM import | Import a segment of customers into a contact list |
| Deliverability and compliance | |
| Mailbox warm-up | Ramped sending across the network, with spam rescue and replies |
| Health score | SPF, DKIM, DMARC, bounce rate and inbox placement, with reasons |
| Auto-rest | A failing address is removed from rotation automatically |
| Unsubscribes | One click, honoured automatically, including on queued mail |
| Reply limits | One reply per thread, per-sender daily and per-channel hourly caps |
| Filtering | Bounces, out-of-office and no-reply addresses ignored |
| List building | |
| Contact extraction | Emails, phone numbers and social profiles, on any site. Unlimited. |
| Deep scan | Follows the pages of a domain most likely to carry contact details |
| Domain queue | Load a CSV of sites and work through them one at a time |
| Contacts and lists | Unlimited, by email or phone, with CSV import and export |
| AI | |
| Your own key | Sixteen providers, including any OpenAI-compatible endpoint you host |
| What we charge for AI | Nothing — no markup, no metering, no credit packs |
| On calls | Uses your provider's fastest model automatically |
| Account | |
| Platforms | Chrome side panel and web dashboard on one login |
| Members' forum | Six boards, visible only once you are signed in |
| Referral program | $50 a year per referral ($5 a month), recurring for the life of the account |
| Support | support@boldagents.co |
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$16.67 a month, billed once a year. No add-ons, no seat tiers. Cancel anytime.
They answer the enquiries a front desk cannot get to and book the visit. Connect one agent per location to Instagram, Messenger, the website chat widget and your phone number, give it the membership prices, the class timetable, the trial offer and your answers to the usual questions, and it replies in seconds on whichever channel the enquiry arrived on. It offers real open trial and tour slots from your connected calendar and books the one the person picks. It then follows up the no-shows by text, works the trials that did not join, and runs win-back campaigns at lapsed members, all on a schedule inside the hours you set, stopping the moment someone replies, books or opts out.
Yes, and it books rather than sending a link. Connect Google Calendar, Acuity Scheduling, Square Appointments or Calendly and the agent is given the slots that are genuinely free for the week ahead. It offers a few of them in the reply, and when the person picks one it checks that the choice was among the slots it offered, writes the appointment to the calendar and confirms it in the same thread. It cannot book a time that was not free, it cannot invent one, and it cannot cancel an appointment it was not shown. The booking is logged against the contact so the desk can see it before the person walks in.
Yes. Instagram and Messenger are two of the eleven DM platforms an agent can be connected to, each with your own app credentials, alongside WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit and X. Replies go out inside each platform's own reply window, from the same knowledge base the agent uses on web chat and text, so the answer to "how much is a membership?" is the same everywhere. Every DM conversation lands in the inbox alongside your texts and calls, tagged with the platform it came from, and the handle is attached to the contact so a later email or call from the same person is recognised.
No. The agent does not take card details and does not process a membership. It links to the sign-up page on your own website that you allowed it to link to, answers questions about the tiers and the joining fee from your data points, and tells you in the inbox when someone says they have joined. Marking a membership sold is done by you, as a goal with a dollar value, or by whatever system already handles your payments. That keeps the money where it belongs and keeps the agent to the job it is good at: getting the person from the question to the visit.
On a schedule you write, from your own number. Put the no-shows on a list, and build a short text sequence: a friendly note the morning after offering another slot, a second text on day three, and a call on day six if you want one. Each step carries the sending window, the texts-per-hour pace for the number and the Reply STOP line. Replies are worked by the agent, so "can I come Saturday instead?" gets real open slots and a booking. A reply, a booking or STOP on any channel ends the sequence and cancels anything still queued to that person, and the whole plan is shown on a review screen before it starts.
Yes, and it is usually the cheapest membership a studio sells. Export the members who have not been in for ninety days as a CSV, or pull a segment from a connected CRM such as HubSpot or GoHighLevel, and run a sequence at them: an email with the offer you wrote, a text a few days later for the people who opened and did not reply, a call for the ones who clicked. The agent answers the replies from your material and books the return visit. Every campaign email carries a one-click unsubscribe, an opt-out on one channel stops the sequence on all of them, and a goal with the membership value tells you what the run brought in.
No, you need three agents on one account, and agents are unlimited. Each location gets its own agent with its own Instagram and Messenger connection, its own number, its own calendar, its own timetable and prices, and its own inbox and funnel, and nothing is shared between them. Invite a site manager by email and they get their own login onto that one agent: its conversations, its numbers and its analytics, with no sight of the other locations, your API keys, your settings or your billing. The plan is one price for the account however many locations sit on it.
The plan is $25 a month or $200 a year for the whole account, with a 7-day free trial, unlimited agents and unlimited contacts. There is no per-location, per-seat, per-conversation or per-message charge from us. Texts and calls go through your own carrier account, Twilio or one of the other eight, at the carrier's rates, and the AI runs on your own key with one of sixteen providers, billed to you directly at cost, which for a busy studio agent is usually a few dollars a month. Nothing is metered, marked up or sold as credits.
One subscription, unlimited agents. What changes is the knowledge base, the channels and the instructions.
Build one agent, connect Instagram and the calendar, and see how it handles the enquiries that come in while you are coaching. Every trial is booked, every no-show is chased, and every conversation is kept.
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