The best Structurely alternatives for real estate and mortgage teams that want every new lead answered in seconds and nurtured until it is ready. Structurely is a conversational AI platform for voice, text and email, priced as a quoted platform fee plus usage. The options below range from managed lead response to one flat-priced agent you run yourself.
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Structurely now describes itself broadly, as a conversational AI platform that handles customer conversations by voice, SMS and email, with real estate one of several industries it serves. Its homepage describes inbound and outbound AI voice, two-way texting and email, appointment setting and live phone transfers, and names mortgage, real estate, private aviation and home services among the industries it serves. For mortgage and real estate teams it describes engaging borrowers, qualifying opportunities, answering questions, collecting documents, scheduling callbacks and transferring to loan officers. It lists Salesforce, HubSpot, Bonzo, Follow Up Boss, BoomTown, LP and MarketSharp among its integrations.
Its pricing page describes a platform fee plus usage: "Pay for the platform. Pay for the activity." There are three plans, Small Team, Large Team and Enterprise, each with a "Talk to Sales" button rather than a published platform price, and usage is charged per voice minute, per SMS message and per AI email. The Small Team plan lists the agent builder, voice, SMS and email, call cadences, live transfers and basic reporting; Large Team adds multi-team controls, advanced analytics and integrations; Enterprise adds custom infrastructure, single sign-on and white-label options. You can hear the AI before you buy by entering your number on its site for a demo call.
People look for Structurely alternatives for reasons of fit. A solo agent or a small team may want a price they can see before a sales call, and a bill that does not grow with every minute and message. Some want the leads who arrive on Instagram, Facebook and the website chat answered as well as the ones who text and call. Some would rather a vendor ran the whole thing for them; others would rather write every word the AI says themselves. And some want lead response bundled with lead generation, or with the rest of their marketing.
The list below is ranked for the typical Structurely buyer in real estate and mortgage: a team that pays for leads, loses them when nobody answers fast, and needs the ones who are not ready yet followed up for months. Bold Agent Kit, which we make, is first. After it come a managed lead-response service, a real estate lead generation platform with its own AI, an all-in-one marketing platform and a staffed answering service, each with a fair note on when it is the better choice.
Four reasons, each following from how Structurely is built and priced, as its own site describes it. For a team that fits its shape, none of them is a problem.
Structurely's pricing page lists its three plans with "Talk to Sales" rather than a platform price. That is a normal way to sell to teams and brokerages. It does mean a solo agent comparing tools on a Sunday evening has no number to write down until after a conversation, and nothing to test a quote against except other quotes.
Every voice minute, SMS message and AI email is charged as usage on top of the platform fee. For a team with a steady flow of leads that is straightforward to budget. For one whose volume swings with the market, or which wants to nurture a large database for a year, some prefer a flat software price with the carrier and the AI provider billing their usage directly, at cost.
Structurely's platform covers voice, SMS and email, as its homepage title says. A growing share of real estate enquiries start in an Instagram or Facebook message, a WhatsApp chat or the chat window on the team's own website, and teams that get many of those look for one agent that answers them too, from the same knowledge, on one record per person.
Structurely gives teams an agent builder and call cadences to configure, with custom infrastructure at enterprise level. Some teams want less to do than that: a service that is set up and run for them. Others want more control: to write every qualifying question and reply themselves, run it on their own number and their own AI key, and change it the same afternoon. The alternatives below cover both.
Real estate lead follow-up is a long game that is won or lost in the first few minutes. Three things decide whether a tool plays both halves of it.
The buyer who asked about a listing is looking at four others. The first reply should come in seconds, from your address or your number, with something specific about the property and a showing offered, whether the enquiry came from a portal email, a text, a call, your website chat or a DM. Check which of those each tool answers itself, and whether the reply comes from your own mailbox and number.
Most real estate leads buy or sell months after the first enquiry. Look at how long each tool will keep in touch, on which channels, and what ends it: a reply, a booked showing, or an opt-out honoured on every channel at once. The agent who gets the appointment in month five is the one whose follow-up was still running, and still made sense, in month four.
Decide what the tool must connect to, what you are willing to pay and how, and who writes what the AI says. A team that lives in Follow Up Boss or BoomTown needs a tool that connects to it, or a clean way to move contacts across as a file. A solo agent may want a published monthly price. And every team should be able to read exactly what a lead was told, and why.
Bold Agent Kit is first because we make it. The rest are ordered by how closely each matches what a typical Structurely buyer in real estate or mortgage wants: AI that answers new leads within seconds, qualifies them, follows up for months and hands the ready ones to a person. The managed lead-response service is closest in shape, then the real estate specialist, then the do-it-yourself platform and the staffed service.
We make Bold Agent Kit, which is why it is first on this list. Every other entry is described from its own website, including when it is the better choice.
Bold Agent Kit gives a real estate agent or team an AI agent that does the inside sales job on every channel a buyer or seller might use. The portal enquiry is answered in seconds from your own mailbox, the text from your own number, the call in real time on your own Twilio number, and the website chat and the Instagram, Facebook and WhatsApp messages from the same knowledge base: your listing sheets as documents, your answers to the questions buyers and sellers ask as Q&A pairs, and your fees, areas and hours as data points. It asks the qualifying questions you wrote, offers real showing slots from your calendar and books the one the buyer picks.
Then it keeps in touch for as long as you decide, on a campaign you read before it starts: email, text and call steps with their own delays and conditions, inside the hours you allow, until the person replies, books or opts out on any channel. It works your database too: import past clients and the open-house list from a CSV, or pull a segment from HubSpot or GoHighLevel. Every conversation lands in one inbox, where you can take any thread over and the agent stands down, and a team can run one agent per member, each with its own login. It is $25 a month or $200 a year for the account, with unlimited agents and no per-lead, per-minute, per-message or per-seat charge from us.
Choose it if you want a published flat price, the DMs and website chat answered as well as texts and calls, and every word the AI says written by you. The trade-offs are real. It does not connect to Follow Up Boss, BoomTown or any other real estate CRM; its CRM connections are HubSpot and GoHighLevel, and anything else moves by CSV. It cannot live-transfer a call to an agent on duty: it takes the details and puts the thread in your inbox. And you set it up yourself, or ask us to build it inside your account for a fixed fee.
Verse sells AI lead response as a fully-managed service, and real estate is one of the industries it names. Its real estate page describes engaging leads, automatic qualification, booking, changing and cancelling appointments, and lead follow-up and nurture, by text and voicemail drop, with live call transfers through its CallConnect feature, which moves a prospect from a text conversation to a phone call with an AI voice agent or your team. When the AI cannot answer, its human concierge team does, and every plan comes with a dedicated account manager.
Its team handles the training, scripting, integration and campaign management, and its FAQ puts deployment at roughly two weeks depending on the use case. Its three plans are quoted by its sales team on a one-year commitment with annual payments, plus a setup fee, and the length of a conversation with a lead differs by plan, from one month on Starter to six months or more on Enterprise. It lists Salesforce and HubSpot among its integrations, with others through Zapier and its API.
Choose Verse if you want the most done for you: a vendor that builds the scripts, runs the campaigns and puts people behind the AI, with live transfers to your agents. Check that the conversation length on the plan you are quoted matches how long your leads take to move, and ask how it connects to your CRM.
Ylopo is built for real estate. It combines lead generation, through Facebook and Instagram ads and an IDX website, with what it describes as a team of AI agents working your pipeline: AI text that starts conversations with new leads, and AI voice that calls to qualify them and arranges warm transfers to your agents. Around those it runs dynamic email listing alerts and retargeting ads matched to what a lead has been looking at.
Its site says you keep your CRM and that its agents work alongside what you already use. It publishes three plans, Solo, Growing Team and Complete, without prices. Its pricing page says a fair price depends on your market, your database and how many agents you run, that it charges on database size rather than seats, and offers either a short calculator or a demo to get your number.
Choose Ylopo if you want new leads and AI follow-up from the same vendor, built only for real estate, with warm transfers to your agents. If you already generate enough leads and want only the response and the nurture, ask how its plans are put together before you compare.
GoHighLevel describes itself as an AI-powered business operating system, built for agencies and the businesses they serve. It combines a CRM with pipelines, websites, funnels and forms, SMS, email, a chat widget, social messaging on Instagram, WhatsApp and Messenger, workflows, appointment reminders and broadcast campaigns, reputation management, invoicing and payments, and AI tools including Voice AI calls and conversation AI. A team can build its own lead response and long nurture inside it, from the form fill that triggers a text to the months of follow-up after it.
It publishes its prices. At the time of writing, its published plans start at $97 a month for Starter, with three sub-accounts, and Unlimited and Agency Pro above it; usage-based charges apply for phone numbers, SMS, email and AI features, and its AI Employee is an add-on priced per sub-account. There is a 14-day free trial, no long-term contract, and a discount for paying annually.
Choose GoHighLevel if you want your website, funnels, pipeline and follow-up in one login, and you, a colleague or an agency are happy to build the workflows and keep them tuned. It is a toolkit rather than a managed service, so how fast and how well a lead is answered depends on what you build. Bold Agent Kit connects to GoHighLevel, so the two can run together.
Smith.ai is a receptionist service, and real estate is among the industries it lists. Its live North America-based receptionists, its AI receptionist and its hybrid plans answer your calls, screen and qualify leads, handle intake, book appointments on the call, record and transcribe the conversation, and warm-transfer the calls you should take. Its virtual receptionist plans include outbound calling, and it describes fluency in English and Spanish.
It charges per call, month to month, with no long-term contract and a discount for a 12-month commitment on its receptionist plans. Its AI Receptionist lists a free plan with a monthly call allowance, and paid plans with a lower rate per call as the volume rises. It says it connects to thousands of systems, and includes a CRM integration on its receptionist plans.
Choose Smith.ai if the calls are what matter to your business, a seller ringing about a valuation or a buyer calling from outside a listing, and you want a person able to take them. It is built around the phone, so portal emails, texts and DMs need a route of their own, and a per-call price means the bill follows your volume.
The same five in one table: who each suits, where it answers and how it charges. For reference, Structurely itself is priced as a platform fee quoted by its sales team, plus usage per voice minute, SMS message and AI email.
| Tool | Best for | Channels | How it charges |
|---|---|---|---|
| Bold Agent Kit | answering and nurturing every lead on every channel, at a flat price | Email, texts, calls, website chat and 11 DM platforms | $25 a month or $200 a year for the account, with a 7-day free trial; carrier and AI usage billed to you at cost |
| Verse | teams that want lead response run for them | SMS first, with email, voicemail drops, calls, web chat and RCS | Quoted by its sales team, on a one-year commitment with annual payments, plus a setup fee |
| Ylopo | real estate teams that want lead generation and AI follow-up together | AI text and AI voice, with email listing alerts and social ads | Quoted; its pricing page says the price depends on your market, your database and how many agents you run, and that it charges on database size rather than seats |
| GoHighLevel | teams that want to build their own follow-up inside a marketing platform | SMS, email, calls, chat widget and social messaging | Tiered monthly plans, with usage charged for phone numbers, SMS, email and AI; at the time of writing, its published plans start at $97 a month |
| Smith.ai | people on the phone for the calls that matter | Calls, answered by AI, live or hybrid receptionists | Per call, month to month; its AI Receptionist lists a free plan, and its live receptionist plans are priced per call on their own tiers |
Two of these tools quote their price and three publish it, so a fair comparison needs your own numbers: how many leads arrive a month, the channels they use, how big your database is, and how long you nurture. Bold Agent Kit is $25 a month for the account; your carrier bills the texts and calls, and your AI provider bills the model, directly and at cost.
We checked each tool’s public website on 11 September 2026 for this page. Plans and features change, so check each vendor’s own site for the current detail. Product names are trademarks of their owners, and Bold Agent Kit is not affiliated with or endorsed by any of them.
If you want lead response done for you, with people behind the AI and live transfers to your agents, Verse is the closest to Structurely in shape, on an annual commitment. If you want new leads and AI follow-up from one real estate specialist, talk to Ylopo. If your team wants to build its own follow-up inside a platform that also runs your website, funnels and pipeline, GoHighLevel publishes its prices and a 14-day trial. If the calls are what matter and you want a person able to take them, Smith.ai puts receptionists on your line, month to month.
If you want every lead answered in seconds on every channel, qualified with your questions, booked into your calendar and nurtured for as long as it takes, for a flat $25 a month, Bold Agent Kit does that, and works your database as well. It will not plug into Follow Up Boss or BoomTown and it will not transfer a live call, so it suits a solo agent or a team on HubSpot, GoHighLevel or a spreadsheet that is happy to work from the inbox. Try it on this week's enquiries for seven days before you commit to anything longer.
Each agent uses a model on your own API key, in the same way it sends from your own mailbox and your own phone number. Sixteen providers are supported: OpenAI, Anthropic, Gemini, xAI and Mistral; DeepSeek, GLM, Kimi, Qwen and MiniMax; Groq, Together, Fireworks and OpenRouter; and Ollama or any other OpenAI-compatible endpoint you host yourself.
Bring your own credentials and you own the whole stack: your model provider, your mailboxes, your carrier, your CRM. We charge for the software and nothing else — no token markup, no metering, no credit packs — so your provider bills you direct at their rates, usually a few dollars a month per agent.
OpenAI
Anthropic
Gemini
xAI
Mistral
DeepSeek
GLM
Kimi
Qwen
MiniMax
Groq
Together
Fireworks
OpenRouter
Ollama
Any OpenAI APINo seat tiers, no credit packs, no per-agent or per-channel pricing, and nothing held back behind an enterprise call.
| Agents | |
|---|---|
| How many | Unlimited — one per business, brand or job |
| Shared brain | The same identity, instructions and knowledge on every channel |
| Knowledge base | Documents, Q&A pairs, data points and pages of your own site |
| Isolation | One agent's content is never used to reply for another |
| Client seats | Invite a client into one agent, with their own login |
| Channels | |
| As many mailboxes per agent as you connect, rotated by campaigns | |
| Text messages | Nine providers — Twilio, Telnyx, SimpleTexting, Plivo, Vonage, Sinch, Bandwidth, MessageBird, ClickSend |
| Phone calls | Answering and dialling, with recordings and transcripts |
| Transcription | Google, or Deepgram nova-3 on your own key |
| Voices | Google, Amazon Polly and ElevenLabs, or your own ElevenLabs / Fish Audio account |
| Voice cloning | Record a voice in the browser and clone it on your ElevenLabs or Fish Audio key |
| Website chat | A widget on your site with your colour, image and greeting |
| Social DMs | Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit, X |
| Inbox | |
| One list | Every channel's conversations together, newest first, tagged by channel |
| Filters | By channel, by mailbox or number, or by agent |
| Takeover | Reply yourself and the agent stands down on that thread |
| Hand back | Return the thread to the agent when you are done |
| Campaigns | |
| Multichannel sequences | Email, text and call steps in one campaign, each with its own timing |
| Send conditions | Send a step only if they opened, did not open, clicked or did not click |
| Schedule | The days, hours and time zone anything may be sent |
| Stop rules | A reply, a booking or an opt-out on any channel ends the sequence |
| Pacing | Per-mailbox and per-number hourly limits, pausable and resumable |
| Review before start | The full plan is shown; a campaign sends nothing until you start it |
| Templates | Email, text and call scripts, saved once and reused |
| Analytics | |
| Funnel | Reached, replied, visited, converted, plus value won and time to convert |
| By channel | Where each person started, and the channel they converted on |
| Pages | Which pages known people read, and how many of them converted |
| Journeys | One row per person: every message, visit, call and booking in order |
| Goals | A page rule or a manual "won", each with a dollar value |
| Triggers | A known person returns to a page — notify you, or send a follow-up |
| Open and click tracking | Recorded per campaign and added to that person's history |
| Integrations | |
| Calendars | Google, Microsoft 365, Calendly, Cal.com, Acuity, Zoho, Square, HubSpot Meetings |
| CRMs and commerce | HubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Stripe, Shopify, WooCommerce, Wix, Squarespace |
| Booking | Real open slots offered, and only an offered slot can be booked |
| CRM import | Import a segment of customers into a contact list |
| Deliverability and compliance | |
| Mailbox warm-up | Ramped sending across the network, with spam rescue and replies |
| Health score | SPF, DKIM, DMARC, bounce rate and inbox placement, with reasons |
| Auto-rest | A failing address is removed from rotation automatically |
| Unsubscribes | One click, honoured automatically, including on queued mail |
| Reply limits | One reply per thread, per-sender daily and per-channel hourly caps |
| Filtering | Bounces, out-of-office and no-reply addresses ignored |
| List building | |
| Contact extraction | Emails, phone numbers and social profiles, on any site. Unlimited. |
| Deep scan | Follows the pages of a domain most likely to carry contact details |
| Domain queue | Load a CSV of sites and work through them one at a time |
| Contacts and lists | Unlimited, by email or phone, with CSV import and export |
| AI | |
| Your own key | Sixteen providers, including any OpenAI-compatible endpoint you host |
| What we charge for AI | Nothing — no markup, no metering, no credit packs |
| On calls | Uses your provider's fastest model automatically |
| Account | |
| Platforms | Chrome side panel and web dashboard on one login |
| Members' forum | Six boards, visible only once you are signed in |
| Referral program | $50 a year per referral ($5 a month), recurring for the life of the account |
| Support | support@boldagents.co |
Billed monthly. No add-ons, no seat tiers. Cancel anytime.
$16.67 a month, billed once a year. No add-ons, no seat tiers. Cancel anytime.
It depends on the team. For a brokerage or larger team that wants lead response run for it, with people behind the AI and live transfers, Verse is the closest in shape. For a team that wants lead generation and AI follow-up from one real estate specialist, Ylopo. For a team that wants to build its own nurture inside a CRM and marketing platform, GoHighLevel. For an office where the phone calls matter most, Smith.ai. And for a solo agent or team that wants every channel answered and followed up at a flat price, Bold Agent Kit, which we make, at $25 a month for unlimited agents.
Mostly for reasons of fit. Structurely's plans are priced through its sales team, so there is no platform price to see in advance, and every voice minute, text and AI email is charged as usage on top. Its platform covers voice, SMS and email, while many real estate enquiries now arrive by Instagram, Facebook, WhatsApp or website chat. And some teams want either more done for them, a fully managed service, or more control, writing every word the AI says themselves on their own number and AI key.
Structurely is a conversational AI platform for voice, SMS and email, with live transfers and integrations including Follow Up Boss, BoomTown and Salesforce, priced as a quoted platform fee plus usage. Bold Agent Kit is one self-serve agent that answers portal email, texts, calls, website chat and eleven DM platforms in seconds, asks your qualifying questions, books the showing and nurtures until the person books or opts out, for $25 a month with a 7-day free trial. It has no real estate CRM connections and no live transfer. The full side-by-side is on our Bold Agent Kit vs Structurely comparison page.
Bring the contacts and the knowledge. Export your leads and past clients from your CRM as a CSV and import them into a contact list, or pull a segment straight from HubSpot or GoHighLevel if that is where they live. Load the knowledge base with your listing sheets, your answers to common buyer and seller questions, and your fees, areas and hours, and write your qualifying questions into the instructions. Connect the mailbox the portals send to, your number and your calendar. Then build the nurture campaign, read the plan, press Start, and run both side by side until you are sure.
No. Bold Agent Kit connects to HubSpot and GoHighLevel as CRMs, along with Housecall Pro, ServiceTitan and Jobber, eight calendars and five stores. It does not connect to Follow Up Boss, BoomTown or any other real estate CRM. If your team lives inside one of those and wants the AI working there, Structurely lists those integrations and we do not. What Bold Agent Kit does instead is work the channels leads arrive on, the mailbox the portals send to, your number, your website chat and your DMs, and import contacts from a CSV.
Verse live-transfers a prospect from a text conversation to a call with your team through its CallConnect feature. Ylopo describes its AI voice arranging warm transfers to your agents. Smith.ai warm-transfers calls, with live receptionists on its staffed and hybrid plans. Structurely itself lists live phone transfers. Bold Agent Kit cannot put a live call through to another number and has no human agents: it takes the caller's details, tells them what happens next, and puts the recording, transcript and contact record in your inbox, where you pick it up.
For as long as it takes the person to move, which is often many months. In Bold Agent Kit a nurture campaign runs for as long as you set, with each step on its own delay, channel and send condition, inside the days, hours and time zone you allow; many agents run a fast sequence for the first weeks and a slower one after. It stops the moment the person replies, books or opts out on any channel, and an opt-out on one channel cancels everything queued to them. On Verse, how long a conversation can run is set by the plan.
Some of them. Bold Agent Kit has a 7-day free trial that starts from the sign-up page, and GoHighLevel's pricing page offers a 14-day free trial. Smith.ai's AI Receptionist lists a free plan with a monthly call allowance. Verse and Ylopo price through a demo or a sales conversation. Structurely lets you hear its AI by entering your number on its site for a demo call, with plans through its sales team. With Bold Agent Kit, your carrier and your AI provider bill their usage during the trial, directly and at cost.
The best alternatives to the other tools people shortlist for the same jobs.
Start the 7-day free trial, connect the mailbox the portals send to and your number, load your listings and qualifying questions, and connect your calendar. Every buyer answered and every showing booked, for $25 a month.
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