Bold Agent Kit vs Artisan is a comparison between two shapes of AI outbound. Artisan's Ava finds B2B leads in a database of more than 250 million contacts and emails them, with a dialer for your reps to make the calls; Bold Agent Kit works the list you already have by email, text and a phone call the agent places itself, answers inbound on the same agent, and books the meeting into your calendar. Artisan scopes and quotes a plan for each customer; Bold Agent Kit is $25 a month for the whole account.
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Artisan describes its dialer as one for your reps: Ava writes and sends the emails, and your reps make the calls, with a brief before each call and a follow-up after it. On its pricing page the AI dialer is an add-on, priced per seat. That suits a sales team with people who want to spend their day on the phone and would like to walk into each call prepared.
In Bold Agent Kit, the call is a step in the campaign, and the agent makes it. On day 5, say, it dials the people who have not replied, on your own Twilio number, speaks in real time from the script you saved, answers questions from your knowledge base, and books the meeting if the person says yes. It uses your provider's fastest model on calls, so it does not leave silences, and it keeps the recording and the transcript on the contact's record.
Answering and dialling are separate switches, so the same agent can also pick up when that person calls back two days later. Every call, completed, unanswered or booked, lands in the inbox next to the emails and texts for that contact, and a person can pick the thread up from there.
Email and a phone call are two of the channels a proper follow-up needs. The third is the text message, because a mobile number is often the one detail on a contact that still works when the email address has gone quiet. In Bold Agent Kit a text is a step in the same campaign, sent from your own account with Twilio, Telnyx, SimpleTexting, Plivo, Vonage, Sinch, Bandwidth, MessageBird or ClickSend.
The text step carries the number that sends it, the texts per hour for that number, the sending window and the Reply STOP line. A step can be conditioned on the email before it, so the text goes only to the people who did not open. A reply of STOP is honoured on every channel at once and cancels whatever was queued to that person, including the call.
Artisan's pricing is credit-based and scoped to each customer. Its plans are described by the approximate number of leads contacted a month, and its pricing page says they are sized to your lead volume, mailboxes and dialer seats, with a price given when you request one. That is a reasonable way to price a product that includes a large contact database, enrichment and a dialer for a sales team.
Bold Agent Kit publishes its price because there is only one: $25 a month, or $200 a year, for the whole account. Unlimited agents, unlimited contacts, unlimited mailboxes, every channel, and a 7-day free trial that starts from the sign-up page without a sales call. There are no credits to run down and no seat to add for the calls. Your AI provider bills you for the model and your carrier for texts and calls, both at cost.
Because the price does not move with volume, the question each month is simply whether the funnel justifies it: how many people the agent reached, how many replied, how many booked and what they were worth.
An outbound campaign sends people to your website, your phone number and your social pages. When they arrive, the same Bold Agent Kit agent answers them: the website chat through one line of script, calls to your Twilio number, texts, email, and DMs on Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit and X, each connected with your own app credentials.
It answers from the same knowledge base it used for the campaign, reads the same record for that person, and books into the same calendar. Every handle seen for a contact is attached to one record, so the person who ignored the email and then messaged you on Instagram is one row with one history, and the agent knows what it already said.
Artisan builds Ava, which it calls an AI BDR. Its site describes Ava finding and enriching B2B leads from a database of more than 250 million verified contacts across over 200 countries, adding intent signals such as hiring and funding activity, writing and sending personalised outreach from your team's own email addresses, handling the replies and booking meetings on your team's calendar, with approvals, tone and CTA locks and escalation rules to keep people in the loop. Artisan offers it two ways: alongside the tools a sales team already runs, with a two-way CRM sync, or as the whole outbound stack, with data, sequencing, dialling and booking in one platform. Pricing is credit-based and scoped to each customer.
That is a strong fit for a B2B sales team whose problem is finding the next thousand accounts. The teams who put Bold Agent Kit next to it, or go looking for an Artisan alternative, tend to have a different problem. The list is not the gap: they have past customers in a CRM, quotes that went quiet, a directory of businesses in their area. The gap is the follow-up across every channel, including the phone call that nobody on a small team has the hour to make, and a price they can see before they talk to anyone.
Bold Agent Kit is built for that. It has no contact database. Your list comes from a CSV, a segment of a connected CRM, or the Chrome side panel, which pulls email addresses, phone numbers and social profile links off the pages you browse. One agent then works the list as one campaign: the email from your own mailbox, the text from your own number, and the call, placed by the agent itself on your own Twilio number. It answers the replies from your own material and books real open slots in your calendar, and it answers the website chat, the phone and the social DMs when people come back to you.
There is one plan: $25 a month or $200 a year for the whole account, with unlimited agents, contacts and mailboxes, and a 7-day free trial. You pay your AI provider for the model and your carrier for texts and calls, both at cost, usually a few dollars a month. Nothing is priced by credits, lead volume or seats.
Each is a question of scope or of how the product is priced, not of whether Ava does what Artisan says it does.
Artisan presents its dialer as a tool for your reps, with Ava writing the emails and your reps doing the dialling, prepared by a brief before each call. For a team with SDRs on the phones, that is exactly the point. For a founder, a two-person sales team or a local business, the call is the step that never gets made, and a better dialer still needs someone to sit down and use it.
Artisan's plans are credit-based and sized to lead volume, mailboxes and dialer seats, and the pricing page asks you to request a price. That is a conversation worth having for a sales organisation. A small team comparing tools on a Sunday evening wants to know the number before it books a call, and wants the number not to move when the list gets bigger.
A verified contact database with enrichment and intent signals is at the heart of Artisan for teams prospecting net-new accounts. A business that sells to its own customers, to the people who asked it for a quote, or to the firms on its local business park already has the names. What it lacks is the persistence to work them on every channel until they answer.
Outbound sends people to your website, your phone and your social pages, and the replies that matter often arrive there rather than in the sending mailbox: a chat at 10pm, a call back two days later, a DM on Instagram. A team that wants the agent that sent the email to be the one answering all of those, from one memory of each person, wants outbound and inbound in the same place.
Bold Agent Kit starts where your list already is and does the whole follow-up itself, on accounts you own.
One campaign sends the email on day 0 from your mailbox, the text on day 2 from your number, and the call on day 5, dialled by the agent on your Twilio number and spoken in real time from your script. Each step has its own delay and send condition, and the whole plan runs inside the days, hours and time zone you set, paced by hourly caps per mailbox and number.
The agent answers campaign replies, website chat, incoming calls, texts and social DMs from your Q&A pairs, documents, data points and the pages of your site it may link to. It reads the connected CRM or store before it writes, replies once per thread, ignores bounces and out-of-office messages, and hands the threads you named to a person.
When the person is ready, it offers real open slots from your connected calendar and books the one they pick. It cannot book a time that was not free. The booking ends the sequence on every channel, lands in the inbox, and shows in the funnel against the channel that won it.
This is the biggest difference in how the two products work. Artisan pairs Ava's email with a dialer for your reps, sold as a per-seat add-on. Bold Agent Kit puts the text and the call inside the campaign and has the agent carry out both. The text goes from your own account with one of nine SMS carriers, with the number, the texts per hour, the sending window and the Reply STOP line set on the step. The call goes out on your own Twilio number, and the agent speaks from your script, answers from your knowledge base and books the slot if the person agrees.
Calls are recorded and transcribed, with Google or Deepgram nova-3 on your own key, and voiced by Google, Amazon Polly or ElevenLabs, or by your own ElevenLabs or Fish Audio account, including a voice you record in the browser and clone. The outcome, a booking, a "call me in March" or no answer, is written to the contact's record and the inbox, and a reply, a booking or an opt-out on any channel stops everything still queued for that person.
Four things, each answering one of the reasons above. The emails will look familiar. What changes is who makes the calls and how you pay.
The call step is dialled and spoken by the agent, on your number, on the day the sequence says. Nobody needs to find an hour for the phone.
$25 a month or $200 a year for the account, published, with a 7-day free trial. No credits, no lead tiers and no per-seat dialer.
Past customers, stalled quotes and businesses you found yourself, from a CSV, a CRM segment or the side panel, with unlimited contacts.
Campaign replies, website chat, calls, texts and DMs answered by the same agent from one knowledge base, with a person able to step in on any thread.
Every email, text, call, reply, visit and booking is recorded against a person and reported as a funnel, per agent and across all agents. With the call made by the agent inside the campaign, it is counted in the same funnel as the email and the text.
The funnel counts people rather than messages: how many the agent reached, how many replied, how many visited your website and how many converted, with the total value won and the median time to convert. Opens and clicks are recorded per campaign and written to each person's history, and every call leaves a recording and a transcript on the same record, so when a meeting is booked you can read exactly what was said on the phone before it.
A channel table shows where each person first responded and which channel they were on when they converted, which is how you find out whether the call on day 5 earns its carrier minutes or whether the text on day 2 is doing the work. One row per person shows every email, text, call, visit and booking in order. Goals carry a dollar value, as a page rule or a manual "won", and visit triggers follow up when a known person returns to a page you named, after a delay and on the channel they last used. Page goals and triggers need a one-line snippet on your site.
Built from the cookie, email address and phone number attached to that contact, so activity months apart on different channels appears on one row.
Page goals and visit triggers require a one-line snippet on your website. Conversations, bookings and manually marking a deal won work without it.
What each does for the jobs an AI BDR is bought for. The Artisan column is taken from Artisan's own website, product pages and pricing page on the date shown below the table.
| The job | Artisan | Bold Agent Kit |
|---|---|---|
| Finding leads | A database of 250M+ verified B2B contacts across 200+ countries, with enrichment and intent signals | No database. Your CSV, a connected CRM segment, or contacts the Chrome side panel extracts from pages you browse |
| Email outreach | Personalised emails written and sent by Ava from your team's own addresses | Email steps from your own mailboxes, unlimited, rotated, warmed and health-scored |
| Phone calls | A dialer for your reps, with a brief before each call; the AI dialer is an add-on priced per seat | A call step dialled and spoken by the agent on your own Twilio number, with recording and transcript |
| Replies and meetings | Ava reads replies, handles objections, answers questions and schedules meetings on your team's calendar | Replies answered from your knowledge base; real open slots offered and booked, on eight calendar tools |
| Human control | Approvals, tone and CTA locks, and escalation rules | Campaigns wait as drafts until Start; hand-over rules in the instructions; takeover on any thread |
| CRM and tools | Two-way Salesforce and HubSpot sync, custom webhooks and Slack | HubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, and calendars and stores, 18 in all |
| How it is priced | Credit-based plans sized to lead volume, mailboxes and dialer seats, with a price on request | $25 a month or $200 a year for the account; AI and carrier usage billed to you at cost |
| Getting started | Onboarding sessions and CSM support in a shared Slack channel, with more on higher plans | Self-serve, with a 7-day free trial, email support and a members' forum, or a paid build through /hire |
Artisan and Bold Agent Kit meet in the middle of outbound, the emails, the replies and the booking, and differ on either side. Artisan brings a verified B2B contact database with enrichment and intent signals, a dialer for your reps, CSM-led onboarding and a two-way Salesforce or HubSpot sync, on credit-based plans scoped to each customer. Bold Agent Kit starts from a list you already have, has the agent send the texts and place the calls itself, answers inbound on the same agent, and costs $25 a month or $200 a year for the account, plus your AI provider and carrier at cost.
We checked Artisan’s public website on 11 September 2026 for this comparison. Plans and features change, so check artisan.co for the current detail. Artisan is a trademark of its owner, and Bold Agent Kit is not affiliated with or endorsed by it.
Three situations people are in when they put the two side by side. The honest answer is different in each.
You have run Ava and you like what the sequences do, but your list is mostly people you already know, the calls are not getting made, and you want a price you can see. Your contacts are in the HubSpot account Ava synced to, your replies and objection answers are written, and the next step is an agent on your own accounts that emails, texts and calls them.
Some teams keep Ava on net-new B2B prospecting and put a Bold Agent Kit agent on everything else: the customers already in the CRM, the website chat, the phone and the social inboxes. The two never work the same list. Ava goes after the accounts it found; the agent wins back past customers by email, text and call, and answers whoever comes in through your site, your number or your DMs.
If your team needs the leads found, Artisan is built around that: a database of more than 250 million verified B2B contacts across over 200 countries, with emails, direct dials, firmographics and technographics, waterfall enrichment, and intent signals such as hiring and funding. It syncs both ways with Salesforce as well as HubSpot, gives your reps a dialer with a brief before each call, and supports the rollout with CSMs and, on its enterprise plans, a strategist. A B2B sales team with reps on the phones may well be better served there.
Connect the tools you already run and the agent works them like an assistant would: it takes appointments straight into your calendar, writes notes and outcomes back to the CRM, and reads your store to see what somebody has bought before it answers them.
Bookings are real, not guesses. It is only ever given slots that are genuinely free, and it can only take one it actually offered — so it cannot invent a time or double-book you. The same connection pulls a segment of past customers into a list when you want to run a campaign at them.
HubSpot
GoHighLevel
Housecall Pro
ServiceTitan
Jobber
Google Calendar
Microsoft 365
Calendly
HubSpot Meetings
Zoho Bookings
Acuity
Cal.com
Square
Stripe
Shopify
WooCommerce
Wix
SquarespaceEach agent uses a model on your own API key, in the same way it sends from your own mailbox and your own phone number. Sixteen providers are supported: OpenAI, Anthropic, Gemini, xAI and Mistral; DeepSeek, GLM, Kimi, Qwen and MiniMax; Groq, Together, Fireworks and OpenRouter; and Ollama or any other OpenAI-compatible endpoint you host yourself.
Bring your own credentials and you own the whole stack: your model provider, your mailboxes, your carrier, your CRM. We charge for the software and nothing else — no token markup, no metering, no credit packs — so your provider bills you direct at their rates, usually a few dollars a month per agent.
OpenAI
Anthropic
Gemini
xAI
Mistral
DeepSeek
GLM
Kimi
Qwen
MiniMax
Groq
Together
Fireworks
OpenRouter
Ollama
Any OpenAI APIA new address sending forty cold emails a day gets filtered, and takes the domain with it. Mailboxes that opt into warm-up send each other ordinary mail on a ramp, starting at five a day. The receiving mailbox finds each message, moves it out of spam if it landed there, marks it read and replies to a share of them.
Each mailbox carries a health score out of 100 — SPF, DKIM and DMARC on the sending domain, seven days of real sends and bounces, and where its own warm-up mail is landing — with the reasons listed. A mailbox whose bounce rate or spam placement passes a threshold is pulled out of campaign rotation automatically, before it damages the domain.
Three steps. The campaign is created as a draft and shows every contact, every step and every call on a review screen before anything leaves.
Name the agent, choose a model and paste your API key from one of 16 providers. Then give it what your Ava campaigns relied on: the value proposition, the objections you hear and your answers to them as Q&A pairs, prices and terms as data points, case material as documents, and the pages of your site it may link to. Save the email templates and the text once, and reuse them.
Then write the part that is new: the call script. What the agent says when someone picks up, the two questions it asks, the answer to "how did you get my number?", and when it offers a slot. Choose the voice, from Google, Amazon Polly or ElevenLabs, or clone your own. Write the instructions last, including which replies it should hand to a person.
Add every mailbox the agent may send from, by app password for Gmail and Outlook or by SMTP and IMAP for anything else, and switch warm-up on so each address ramps from five a day. Check each health score and fix any SPF, DKIM or DMARC record it names. Then add a number from one of nine SMS carriers for the texts, and your Twilio number for the calls, with dialling switched on.
Connect the calendar the agent books into and the CRM that holds your contacts. Load the list from a HubSpot or GoHighLevel segment, a CSV, or what the Chrome side panel extracted from the pages you browsed. Add the chat snippet and your social accounts if the same agent should answer inbound.
Build the sequence: the email on day 0, the text on day 2 to the people who did not open, the call on day 5 to whoever is still silent, a last email on day 8. Set the days, hours and time zone, the hourly caps per mailbox and number, and read the whole plan on the review screen. Nothing sends until you press Start.
Then listen to the first recordings and read the transcripts. Tighten the call script where the agent was asked something it could not answer, add the Q&A pair, and let it carry on. Bookings land in the calendar, the threads you named come to you, and an opt-out on any channel ends the sequence on all of them.
One account runs unlimited agents, one per client, and nothing is shared between them. A knowledge base belongs to a single agent, and content from one agent is never used to generate replies for another.
Invite a client by email address and they get their own login, which opens onto the one agent you gave them: its conversations, its numbers, its analytics and a reply box. They cannot see your other clients, your API keys, your settings or your billing. Access is deny-by-default.
No seat tiers, no credit packs, no per-agent or per-channel pricing, and nothing held back behind an enterprise call.
| Agents | |
|---|---|
| How many | Unlimited — one per business, brand or job |
| Shared brain | The same identity, instructions and knowledge on every channel |
| Knowledge base | Documents, Q&A pairs, data points and pages of your own site |
| Isolation | One agent's content is never used to reply for another |
| Client seats | Invite a client into one agent, with their own login |
| Channels | |
| As many mailboxes per agent as you connect, rotated by campaigns | |
| Text messages | Nine providers — Twilio, Telnyx, SimpleTexting, Plivo, Vonage, Sinch, Bandwidth, MessageBird, ClickSend |
| Phone calls | Answering and dialling, with recordings and transcripts |
| Transcription | Google, or Deepgram nova-3 on your own key |
| Voices | Google, Amazon Polly and ElevenLabs, or your own ElevenLabs / Fish Audio account |
| Voice cloning | Record a voice in the browser and clone it on your ElevenLabs or Fish Audio key |
| Website chat | A widget on your site with your colour, image and greeting |
| Social DMs | Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit, X |
| Inbox | |
| One list | Every channel's conversations together, newest first, tagged by channel |
| Filters | By channel, by mailbox or number, or by agent |
| Takeover | Reply yourself and the agent stands down on that thread |
| Hand back | Return the thread to the agent when you are done |
| Campaigns | |
| Multichannel sequences | Email, text and call steps in one campaign, each with its own timing |
| Send conditions | Send a step only if they opened, did not open, clicked or did not click |
| Schedule | The days, hours and time zone anything may be sent |
| Stop rules | A reply, a booking or an opt-out on any channel ends the sequence |
| Pacing | Per-mailbox and per-number hourly limits, pausable and resumable |
| Review before start | The full plan is shown; a campaign sends nothing until you start it |
| Templates | Email, text and call scripts, saved once and reused |
| Analytics | |
| Funnel | Reached, replied, visited, converted, plus value won and time to convert |
| By channel | Where each person started, and the channel they converted on |
| Pages | Which pages known people read, and how many of them converted |
| Journeys | One row per person: every message, visit, call and booking in order |
| Goals | A page rule or a manual "won", each with a dollar value |
| Triggers | A known person returns to a page — notify you, or send a follow-up |
| Open and click tracking | Recorded per campaign and added to that person's history |
| Integrations | |
| Calendars | Google, Microsoft 365, Calendly, Cal.com, Acuity, Zoho, Square, HubSpot Meetings |
| CRMs and commerce | HubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Stripe, Shopify, WooCommerce, Wix, Squarespace |
| Booking | Real open slots offered, and only an offered slot can be booked |
| CRM import | Import a segment of customers into a contact list |
| Deliverability and compliance | |
| Mailbox warm-up | Ramped sending across the network, with spam rescue and replies |
| Health score | SPF, DKIM, DMARC, bounce rate and inbox placement, with reasons |
| Auto-rest | A failing address is removed from rotation automatically |
| Unsubscribes | One click, honoured automatically, including on queued mail |
| Reply limits | One reply per thread, per-sender daily and per-channel hourly caps |
| Filtering | Bounces, out-of-office and no-reply addresses ignored |
| List building | |
| Contact extraction | Emails, phone numbers and social profiles, on any site. Unlimited. |
| Deep scan | Follows the pages of a domain most likely to carry contact details |
| Domain queue | Load a CSV of sites and work through them one at a time |
| Contacts and lists | Unlimited, by email or phone, with CSV import and export |
| AI | |
| Your own key | Sixteen providers, including any OpenAI-compatible endpoint you host |
| What we charge for AI | Nothing — no markup, no metering, no credit packs |
| On calls | Uses your provider's fastest model automatically |
| Account | |
| Platforms | Chrome side panel and web dashboard on one login |
| Members' forum | Six boards, visible only once you are signed in |
| Referral program | $50 a year per referral ($5 a month), recurring for the life of the account |
| Support | support@boldagents.co |
Billed monthly. No add-ons, no seat tiers. Cancel anytime.
$16.67 a month, billed once a year. No add-ons, no seat tiers. Cancel anytime.
It depends on what you are short of. If you are short of leads, and you sell B2B with reps who want to spend their day on calls, Artisan's verified contact database, intent signals, rep dialer and Salesforce sync are built for you, and Bold Agent Kit is not. If you already have the list, the past customers, the stalled quotes, a directory you built, and what you are short of is the follow-up, Bold Agent Kit is the better fit: the agent emails, texts and places the call itself, answers inbound on the same agent, and costs $25 a month for the whole account.
Artisan's Ava is an AI BDR built on a database of more than 250 million verified B2B contacts. It finds and enriches leads, writes and sends email from your team's addresses, handles replies and books meetings, while a dialer helps your reps make the calls. Plans are credit-based and scoped to you. Bold Agent Kit has no database: it works the list you bring by email, text and a call the agent places itself, answers inbound chat, calls and DMs on the same agent, and costs $25 a month or $200 a year for the whole account.
Artisan's pricing is credit-based. Its plans are described by the approximate number of leads contacted a month, and its pricing page says they are sized to your lead volume, mailboxes and dialer seats, with a price given when you request one; the AI dialer is an add-on priced per seat. Bold Agent Kit publishes one plan: $25 a month, or $200 a year, for the whole account, with unlimited agents, contacts and mailboxes, and a 7-day free trial. Your AI provider bills you for the model and your carrier for texts and calls, both at cost.
Start with the contacts. Artisan syncs both ways with HubSpot, so if your contacts are there, Bold Agent Kit can import a HubSpot segment straight into a contact list; otherwise, upload a CSV. Use only contacts you are free to keep using under your agreements. Then connect your own mailboxes and switch warm-up on, move your objection answers into Q&A pairs, write a call script, and build the sequence as email, text and call steps. Run the 7-day trial on a slice of the list nothing else is working, and compare the funnel before moving the rest.
When you need the leads found. Artisan's database covers more than 250 million verified B2B contacts across over 200 countries, with emails, direct dials, firmographics, technographics and intent signals such as hiring and funding, and Ava enriches every prospect before it writes. If your team runs Salesforce, wants its reps dialling with a brief before each call, and would value CSM-led onboarding and, on enterprise plans, a strategist to build the rollout, Artisan is built for that, and a B2B sales organisation may well be better served by it.
No. Bold Agent Kit has no built-in contact database, no enrichment service and no intent data. Lists come from a CSV you upload, a segment imported from a connected CRM such as HubSpot or GoHighLevel, or the Chrome side panel, which extracts email addresses, phone numbers and social profile links from the web page you have open. A deep scan follows the pages of a domain most likely to carry contact details, and a domain queue works through a CSV of sites one at a time. Contacts and lists are unlimited and export as a CSV.
Yes. A call is a step in the campaign, placed by the agent on your own Twilio number on the day the sequence says, to the people who have not replied. It speaks in real time from the script you saved, using your provider's fastest model so it does not leave silences, answers questions from your knowledge base, and books a real open slot if the person agrees. Every call is recorded and transcribed on the contact's record. Answering is a separate switch, so the agent can also pick up when someone calls back.
Artisan lists approvals, tone and CTA locks and escalation rules as its controls. In Bold Agent Kit, a campaign is created as a draft, shows every contact and step on a review screen, and sends nothing until you press Start. The agent says what its instructions and knowledge base allow, and the replies you name in its instructions come to you instead. Auto-reply is a separate switch per channel, dialling and answering are separate switches for calls, and you can take over any thread and hand it back.
How Bold Agent Kit compares with the other tools people shortlist for the same job.
Load the list, connect your mailboxes and number, write the sequence and the call script, read the plan, press Start. The agent emails, texts, calls and books.
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