Bold Agent Kit vs Instantly
Two ways to run cold email.

Bold Agent Kit vs Instantly, compared job by job: both connect as many mailboxes as you like and warm them up. Instantly adds a B2B lead database and tiers its plans by uploaded contacts and emails a month. Bold Agent Kit is one AI agent that answers the replies, sends the texts, places the calls and books the meeting, at $25 a month for the whole account.

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Every channel wired into one agent and out to the tools behind it: email, SMS, phone, Instagram, Messenger, WhatsApp, Telegram, LINE, Slack, Discord, X, Reddit, Bluesky, website chat, campaign sequences and follow-ups on one side; HubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Google Calendar, Microsoft 365, Calendly, HubSpot Meetings, Zoho Bookings, Acuity Scheduling, Cal.com, Square Appointments, Stripe, Shopify, WooCommerce, Wix and Squarespace on the other.

Both take unlimited mailboxes. Here each one is scored and rested.

Instantly and Bold Agent Kit agree on the first thing a cold emailer needs: no cap on sending accounts. Instantly's Outreach plans include unlimited email accounts and unlimited warm-up, and it will also set up Google accounts for you. In Bold Agent Kit an agent holds as many mailboxes as you connect, Gmail or Outlook with an app password and anything else as an SMTP and IMAP host, and a campaign rotates its sends across all of them, through your own server, with no per-mailbox fee.

The difference is what the screen tells you about each address. Every mailbox on the agent's Email tab shows a health score out of 100, built from SPF, DKIM and DMARC on the sending domain, seven days of real sends and bounces, and where its own warm-up mail is landing, with the reasons listed underneath. When its bounce rate or spam placement passes a threshold, the address leaves campaign rotation on its own and the campaign carries on through the others.

An agent's Email tab with three mailboxes connected, each showing a Good 90 health score, warm-up day and inbox placement, SPF, DKIM and DMARC checks, and an Active toggle.

The reply is answered from your material, and the meeting is booked

Instantly offers an AI Reply Agent that answers interested prospects, handles objections and shares your Calendly link, in a Human-in-the-Loop or an Autopilot mode, and its pricing page lists it in the Scale bundle. In Bold Agent Kit, answering the reply is what the agent is for, and it is in the one plan. The reply comes back over IMAP and the agent writes back from the same address, from your Q&A pairs, your documents, your data points and the pages of your site you allowed.

When the person is ready, the agent offers real open slots from your connected calendar, Google, Microsoft 365, Calendly, Cal.com and the others, and writes the one they pick into it. It cannot book a time that was not free. It replies once per thread, ignores bounces, out-of-office replies and no-reply addresses, and stands down the moment you reply in the thread yourself. Every answer is stored with the material it was written from.

The Inbox as one list: web chat, texts and calls together, a call marked no answer, a completed call that booked a roof inspection, texts confirming a Thursday appointment and asking the price, each row tagged with the channel it arrived on.

The text and the call are steps the agent runs itself

Instantly's sequences run email, LinkedIn and webhook steps, and its CRM lets a person call and text leads from the browser. Bold Agent Kit puts the text and the call inside the campaign and has the agent do them. Each step carries a send condition, opened, not opened, clicked or not clicked, so the text on day 2 goes only to the people who never opened, on your own number through Twilio, Telnyx or one of seven other carriers, inside the window you set.

The call on day 5 is placed by the agent on your own Twilio number. It speaks in real time from the script you saved, answers questions from the same knowledge base the emails came from, and keeps the recording and transcript on the person's row. A reply, a booking or an opt-out on any channel ends the sequence on every channel and cancels whatever was queued, including the email due tomorrow.

The text messages card in the campaign builder: which agent's number sends, texts per hour per number, a TCPA consent tick with the 9am to 8pm sending window and the Reply STOP line, and the opening text of the sequence.

The same agent answers the people who write to you first

Instantly describes its platform in terms of outreach: the lead database, the sequences, a website visitor pixel that pushes identified B2B visitors into campaigns, and Unibox for the replies. Bold Agent Kit is one agent for both directions. The agent that sent the cold email also answers the website chat, the support@ mailbox, incoming calls on your number, and direct messages on Messenger, Instagram, WhatsApp and eight other platforms, each connected with your own app credentials.

Every handle a person uses, email address, phone number, browser cookie or social account, is attached to one record, so the prospect who ignored three emails and then messaged on Instagram is recognised, and the agent reads the whole history before it answers. Auto-reply is a switch per channel. It is the same subscription whether you use the agent for cold outreach, for inbound, or for both at once.

The agent's Social tab: Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit and X as a grid of platform cards, each connected with your own app credentials.

How Bold Agent Kit and Instantly compare, from the first send to the booked meeting

Instantly and Bold Agent Kit overlap on the part of cold email that used to be hard: connecting a lot of mailboxes, warming them, and rotating a campaign across them without paying per address. Both do that. Where they part is on everything around it. Instantly is an outbound platform with a B2B lead database, a website visitor pixel, a CRM, done-for-you mailboxes, inbox placement testing and a set of AI agents, sold as Outreach plans, credits plans and bundles. Bold Agent Kit is one AI agent that works every channel you connect, on one plan.

The pricing models follow from that. At the time of writing, Instantly's published Outreach plans start at $47 a month and are tiered by uploaded contacts and emails a month; lead data runs on separate credits plans, and bundles combine the two. Bold Agent Kit is $25 a month or $200 a year for the whole account, with unlimited agents, mailboxes, contacts and lists, and no tier that moves with your volume. You pay your AI provider for the model at cost, on your own key, and your carrier for any texts and calls you add.

The largest practical difference is what happens after the send. In Bold Agent Kit the agent answers the reply from your own knowledge base, offers real slots from your calendar and books the one the person picks, follows an unopened email with a text on your own number and a call it places itself, and answers the website chat and the Instagram message with the same knowledge. One history per person across all of it, and every reply stored with the material it was written from.

The largest practical difference the other way is data. Instantly includes a database of more than 450 million B2B contacts, with filters, keyword search and lookalikes. Bold Agent Kit has no contact database: lists come from a CSV, from a segment of a connected CRM, or from the Chrome side panel, which pulls email addresses, phone numbers and social profiles off the pages you browse. If buying data inside your sending tool is the thing you care about most, that is a real reason to choose Instantly, and this page says so plainly.

One flat plan$25 a month for the account. No tiers by uploaded contacts or by emails a month.
Replies answered from your materialQ&A pairs, documents and data points, in the one plan, then a real slot booked.
Text and call, done by the agentNot opened means a text on your number, then a call the agent places itself.
Inbound on the same agentWebsite chat, social DMs, support@ and incoming calls, from one knowledge base.
Your own AI keySixteen providers, billed to you at cost. Nothing charged for AI on our side.
No built-in lead databaseInstantly has one. Here lists come from a CSV, a CRM segment or the side panel.

Four reasons Instantly customers compare it with something else

None of these is about how well Instantly sends. They are about how its plans are put together and what its site says it is for, and about the work that starts after a prospect replies.

01

The plan moves with the list

Instantly's Outreach plans are tiered by uploaded contacts and emails a month. That suits a steady, predictable volume. For a business whose list swings, a seasonal push, a win-back of an old customer file, a new client arriving with a large export, the tier is one more number to watch and to change as the campaign grows.

02

Several products to line up

Outreach plans, credits plans for the lead database, bundles that combine them, and an AI Reply Agent listed in the Scale bundle: each is a sensible product on its own. A small team that wants sending, answered replies and a little list building has more than one page of plans to read before it writes the next campaign.

03

The conversation leaves email

A prospect ignores three emails, then answers a text or picks up the phone. Instantly's sequences cover email, LinkedIn and webhook steps, and its CRM lets a person call and text from the browser. A business that wants the agent itself to send the text and make the call, on a schedule, without a rep free to do it, looks for a tool built that way.

04

Inbound needs answering too

The business that runs cold email also has a website chat, a support@ mailbox and a phone that rings. Instantly describes its platform in terms of outreach. A team that wants one agent, one knowledge base and one inbox for the people it contacts and the people who contact it ends up comparing the two.

One agent, one plan, and the conversation carried on every channel

Bold Agent Kit is built the other way round from a sending platform. You build an agent once, give it your mailboxes, your numbers and your knowledge, and it runs the whole conversation, cold or inbound, until the person books, buys or opts out.

01 / Sends

Every mailbox warmed, scored and rotated

Connect as many mailboxes as you like; nothing is charged per address. Each one that opts in warms up on a ramp from five a day, with spam rescue and replies from the network. Each carries a health score out of 100 with its reasons, and leaves rotation on its own when bounces or spam placement pass a threshold. Campaigns rotate across the healthy ones, inside an hourly cap per mailbox and a daily cap per sender.

02 / Answers

From your knowledge base, then books the slot

A reply comes back over IMAP and the agent writes back from the address it arrived at, from your documents, Q&A pairs, data points and the pages of your site you allowed, once per thread. When the person is interested it offers real open slots from your connected calendar and writes the one they pick. It cannot book a time that was not free, and it stands down when you step in.

03 / Follows

Onto text, calls, chat and DMs

Not opened on day 0 means a text on your own number on day 2 and a call the agent places on day 5, in the same campaign, with the same history. The same agent answers the website chat, support@, incoming calls and social DMs. A reply, a booking or an opt-out on any channel ends the sequence on every channel, and an unsubscribe cancels the mail already queued.

Priced by the account, not by the contact or the email

Instantly publishes its Outreach plans by uploaded contacts and emails a month, with lead data on credits plans and bundles that combine the two. Bold Agent Kit publishes one price: $25 a month or $200 a year for the whole account. That covers unlimited agents, unlimited mailboxes, unlimited contacts and lists, every channel, and the dashboard in this screenshot, with no tier that moves when your list doubles or a campaign triples its sends. The dashboard counts people reached, replied, visited and converted, not sends against an allowance, because there is no allowance to count against.

What you pay beyond that is at cost and on your own accounts: your AI provider for the model, usually a few dollars a month for a busy agent on a small model; your mail provider for the mailboxes you already own; and your carrier for texts and calls if you add them. Nothing is metered, marked up or sold as credits on our side, there is no per-seat, per-agent or per-channel charge, and the 7-day free trial is the whole product.

The Bold Agent Kit dashboard: 157 people reached, 89 replied, 59 visited the site, 9 converted and $4,050 of value won over the last 30 days, with a breakdown by channel and by agent, and recent journeys underneath.

What changes when cold email runs on an agent

Four things, each answering one of the reasons above, and each running without anybody remembering to do it.

Price

One number for the account

$25 a month or $200 a year, whatever the list size and however many emails go out. A bigger month does not mean a bigger plan, and a new client does not mean a new tier.

Replies

Answered, then booked

"How much is it?" at 9pm is answered at 9pm, from your material, from the address it was sent to, and the meeting is written into a real slot on your calendar.

Reach

The channel that gets through

An unopened email becomes a text on your own number and then a call the agent makes itself. Same agent, same campaign, same row for the person.

Inbound

The people who come to you

Website chat, social DMs, support@ and the phone, answered by the same agent from the same knowledge base, at any hour, in the same inbox as the cold replies.

And the dashboard counts people, not sends

Every send, open, click, reply, text, call and booking is recorded against a person and reported as a funnel, per agent and across all agents. For a team coming from a sending platform, this is the view that shows whether the email or the follow-up after it is doing the work.

The Bold Agent Kit dashboard: 157 people reached, 89 replied, 59 visited the site, 9 converted and $4,050 of value won over the last 30 days, with a breakdown by channel and by agent, and recent journeys underneath.

The funnel counts people rather than messages: how many a campaign reached, how many replied, how many went on to visit your site, and how many converted, with the total value won and the median time from first touch to conversion. Opens and clicks are recorded per campaign and written to each person's history, so a step conditioned on "opened" or "not opened" runs on real data. Set a goal with a dollar value, a page rule or a manual "won", and a campaign reports what it made rather than how many emails left.

Below the funnel, a channel table shows where each person first responded and which channel they were on when they converted, so you can see whether the cold email closes on its own or whether the text on day 2 and the call on day 5 are doing the work. A pages table shows what known people read on your site before they booked. One row per person shows every send, open, reply, text, call and booking in order, and visit triggers close the loop: when someone you emailed returns to your pricing page, the agent can notify you or follow up after a delay you set.

A funnel of peopleReached, replied, visited your site, converted, and the value won.
Opens and clicks per personRecorded per campaign and written to each person's history, so conditions have data.
Which channel convertedWhere each person first answered, and the channel they were on when they booked.
Time to convertThe median time from first touch to the booking, so you know how long a sequence should run.
One row per personEvery send, reply, text, call and booking in order, with the mailbox or number used.
A return visit, followed upThey reopen your pricing page after the email, and the agent notifies you or follows up.
Journey view

Every event for one person

Built from the cookie, email address and phone number attached to that contact, so activity months apart on different channels appears on one row.

A journey row for one contact: their address, then every email reply in order along a single line, with earlier events folded up behind a +5.
Visit triggers

Follow up on a return visit

Page goals and visit triggers require a one-line snippet on your website. Conversations, bookings and manually marking a deal won work without it.

A saved visit trigger: when a lead visits /thank-you, email me after 20 minutes, once per 7 days, with a fired count and an on switch.

Bold Agent Kit vs Instantly, side by side

What Instantly's own website says it does or charges for each job on the date we checked it, next to what Bold Agent Kit does. Plans change, so check both sites before you decide.

The jobInstantlyBold Agent Kit
Connecting sending mailboxesUnlimited email accounts on every Outreach plan, and done-for-you Google accounts set up through InstantlyAs many as you connect per agent, by app password or SMTP and IMAP. No per-mailbox fee
Warm-up and mailbox healthUnlimited warm-up on a slow ramp, a deliverability dashboard, and inbox placement tests with blacklist monitoringWarm-up from five a day, a health score out of 100 with reasons, and an automatic rest
How the plan is pricedOutreach plans tiered by uploaded contacts and emails a month; at the time of writing they start at $47 a month$25 a month or $200 a year for the account. No contact, email, mailbox or seat tiers
Finding leadsA B2B database of 450M+ contacts with filters and lookalikes, on credits plans or bundlesNo database. A CSV, a CRM segment, or the Chrome side panel on the pages you browse
Answering replies and bookingAn AI Reply Agent that answers, handles objections and shares your Calendly link; listed in the Scale bundleThe agent answers from your knowledge base, then offers real open slots and books one
Channels beyond emailLinkedIn and webhook steps in sequences; calls and SMS by a person from the browser in its CRMText steps on your own number, and call steps the agent places itself on your Twilio number
Your website visitorsA pixel that identifies B2B visitors and pushes them into outreach campaigns, with credits used only for resolved profilesA chat widget the agent answers, and a follow-up when a known person returns to a page
The AI modelAI features within its plans; its credits plans list access to five major LLMs and the option of your own keyYour own key on any of 16 providers, billed to you at cost. Nothing charged for AI

Instantly is an outbound platform: lead data, sending at volume, placement testing and a set of AI agents, priced across Outreach plans, credits plans and bundles. Bold Agent Kit is one agent that sends from unlimited mailboxes and then carries the conversation, answering, texting, calling, booking and handling inbound, for $25 a month or $200 a year for the whole account. If you need the lead database, Instantly covers something Bold Agent Kit does not.

We checked Instantly’s public website on 11 September 2026 for this comparison. Plans and features change, so check instantly.ai for the current detail. Instantly is a trademark of its owner, and Bold Agent Kit is not affiliated with or endorsed by it.

Which one, for which team

Three honest cases. Some teams move across, some run both side by side, and some are better served staying where they are.

It books your calendar, updates your CRM and knows what they bought

Connect the tools you already run and the agent works them like an assistant would: it takes appointments straight into your calendar, writes notes and outcomes back to the CRM, and reads your store to see what somebody has bought before it answers them.

Bookings are real, not guesses. It is only ever given slots that are genuinely free, and it can only take one it actually offered — so it cannot invent a time or double-book you. The same connection pulls a segment of past customers into a list when you want to run a campaign at them.

It books the slot itselfReal open times offered, and only a slot it actually offered can be booked.
Eighteen toolsHubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Stripe, Shopify and more.
It reads the customer firstWhat they bought, what is still open and what they are worth, before it replies.
Pull a segment into a listTake past customers straight out of the CRM and run a campaign at them.
Every action loggedBookings, cancellations and notes all recorded against that contact.

Eighteen CRMs, calendars and stores

  • HubSpot
  • GoHighLevel
  • Housecall Pro
  • ServiceTitan
  • Jobber
  • Google Calendar
  • Microsoft 365
  • Calendly
  • HubSpot Meetings
  • Zoho Bookings
  • Acuity
  • Cal.com
  • Square
  • Stripe
  • Shopify
  • WooCommerce
  • Wix
  • Squarespace

Powered by your own keys

Each agent uses a model on your own API key, in the same way it sends from your own mailbox and your own phone number. Sixteen providers are supported: OpenAI, Anthropic, Gemini, xAI and Mistral; DeepSeek, GLM, Kimi, Qwen and MiniMax; Groq, Together, Fireworks and OpenRouter; and Ollama or any other OpenAI-compatible endpoint you host yourself.

Bring your own credentials and you own the whole stack: your model provider, your mailboxes, your carrier, your CRM. We charge for the software and nothing else — no token markup, no metering, no credit packs — so your provider bills you direct at their rates, usually a few dollars a month per agent.

Your key, sixteen providersOpenAI, Anthropic, Gemini, xAI, Mistral, DeepSeek, Groq, OpenRouter and more.
Or a model you hostOllama, vLLM, or any other OpenAI-compatible endpoint of your own.
The fast model on callsIt switches automatically, because a phone call cannot wait for a sentence.
No metering from usNo markup, no credit packs, no per-message billing. A busy month costs no more.
Keys stored encryptedYour credentials are yours; we never send them anywhere but your provider.

Sixteen model providers, on your own key

  • OpenAI
  • Anthropic
  • Gemini
  • xAI
  • Mistral
  • DeepSeek
  • GLM
  • Kimi
  • Qwen
  • MiniMax
  • Groq
  • Together
  • Fireworks
  • OpenRouter
  • Ollama
  • Any OpenAI API

None of it matters if the email lands in spam

A new address sending forty cold emails a day gets filtered, and takes the domain with it. Mailboxes that opt into warm-up send each other ordinary mail on a ramp, starting at five a day. The receiving mailbox finds each message, moves it out of spam if it landed there, marks it read and replies to a share of them.

Each mailbox carries a health score out of 100 — SPF, DKIM and DMARC on the sending domain, seven days of real sends and bounces, and where its own warm-up mail is landing — with the reasons listed. A mailbox whose bounce rate or spam placement passes a threshold is pulled out of campaign rotation automatically, before it damages the domain.

Warm-up on a rampOpted-in mailboxes send each other ordinary mail, starting at five a day.
A health score out of 100SPF, DKIM and DMARC, seven days of real sends, and where the mail is landing.
A failing address rests itselfCross the bounce or spam threshold and it leaves campaign rotation on its own.
One-click unsubscribeHonoured automatically, including on messages already sitting in the queue.
Caps you cannot overshootOne reply per thread, a daily cap per sender, hourly caps per channel.

Moving from Instantly this afternoon, and nothing sends until you say so

Three steps. Your Instantly account can keep running while you build; a campaign in Bold Agent Kit is created as a draft and shows you the whole plan, every contact, mailbox and step, before it sends anything.

Build the agent before you move a single contact

Name the agent, choose a model and paste your own API key. Then give it what it needs to answer a reply from a stranger: your Q&A pairs for "what do you do?", "how much is it?" and "send me something", your prices, hours and lead times as data points, your documents, and the pages of your own site it may link to. Paste the email copy you were running on Instantly into saved templates, and add a text and a call script beside them.

Write the instructions last: how it should sound, what it may offer, and the replies it should hand to you rather than answer. A request for a proposal, a complaint and "who gave you my address?" are the usual three. This is the part a sending platform never needed, and it is what lets the agent carry the conversation.

Model16 providers, on your own key
Templatesyour email copy, plus text and call scripts
Q&A pairsyour answers to the replies you get
Data pointsprices, hours, lead times
Your pagesread, stored, linked verbatim
Instructionstone, offers, when to hand over

Reconnect your mailboxes and bring the list across

Add every mailbox the agent may send from. Gmail and Outlook take an app password; anything else is entered as an SMTP and IMAP host. Switch warm-up on for each, check the health score, fix any DNS record it names as missing, and leave the Active toggle on for the addresses that are ready. There is no charge per mailbox, so connect all of them.

Then add a number for the text and call steps, the calendar the agent will book into, and the CRM it should read before it writes. Bring the contacts across as a CSV, pull a segment from the connected CRM, or build a fresh list with the Chrome side panel from the sites you browse.

Mailboxesapp password, or SMTP + IMAP; unlimited
Warm-upa ramp from five a day, per mailbox
HealthSPF, DKIM, DMARC, bounces, placement
Numberone of nine SMS carriers; Twilio for calls
Calendar + CRM18 to choose from
ListCSV, a CRM segment, or the side panel

Rebuild the sequence, read the plan, press Start

Rebuild your Instantly sequence as a campaign: the email on day 0, the second email to the people who opened, the text on day 2 to the rest, the call on day 5 to whoever is still silent. Set the days, hours and time zone anything may go out, the hourly cap per mailbox, and the condition on each step, then read the whole plan on the review screen. Nothing sends until you press Start.

Then watch the inbox. Replies are answered by the agent from the address they arrived at; the ones you named come to you; bookings land in the calendar; unsubscribes are honoured on the queue. Switch on the website chat and a social channel when you are ready, and the same agent answers those too. Pause at any point and resume later.

Draft firsta campaign sends nothing until started
Scheduledays, hours and time zone
Conditionsopened, not opened, clicked, not clicked
Pacinghourly cap per mailbox, daily cap per sender
Stop rulesreply, booking or opt-out, on every channel
Rotationacross healthy mailboxes; a failing one rests

One account, unlimited agents

One account runs unlimited agents, one per client, and nothing is shared between them. A knowledge base belongs to a single agent, and content from one agent is never used to generate replies for another.

Invite a client by email address and they get their own login, which opens onto the one agent you gave them: its conversations, its numbers, its analytics and a reply box. They cannot see your other clients, your API keys, your settings or your billing. Access is deny-by-default.

One agent per clientUnlimited agents on one account, and nothing crosses between them.
They see one agent, not your accountTheir own login, onto the conversations, numbers and analytics you gave them.
Deny by defaultNo settings, no API keys, no billing, no sight of your other clients.
Reporting they can readThat agent has its own funnel, so the client sees what it actually produced.
$50 a year per referralOr $5 a month on the monthly plan — on every payment, for the life of the account, not just the first.

One plan. Everything in it. Monthly or yearly.

No seat tiers, no credit packs, no per-agent or per-channel pricing, and nothing held back behind an enterprise call.

Agents
How manyUnlimited — one per business, brand or job
Shared brainThe same identity, instructions and knowledge on every channel
Knowledge baseDocuments, Q&A pairs, data points and pages of your own site
IsolationOne agent's content is never used to reply for another
Client seatsInvite a client into one agent, with their own login
Channels
EmailAs many mailboxes per agent as you connect, rotated by campaigns
Text messagesNine providers — Twilio, Telnyx, SimpleTexting, Plivo, Vonage, Sinch, Bandwidth, MessageBird, ClickSend
Phone callsAnswering and dialling, with recordings and transcripts
TranscriptionGoogle, or Deepgram nova-3 on your own key
VoicesGoogle, Amazon Polly and ElevenLabs, or your own ElevenLabs / Fish Audio account
Voice cloningRecord a voice in the browser and clone it on your ElevenLabs or Fish Audio key
Website chatA widget on your site with your colour, image and greeting
Social DMsMessenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit, X
Inbox
One listEvery channel's conversations together, newest first, tagged by channel
FiltersBy channel, by mailbox or number, or by agent
TakeoverReply yourself and the agent stands down on that thread
Hand backReturn the thread to the agent when you are done
Campaigns
Multichannel sequencesEmail, text and call steps in one campaign, each with its own timing
Send conditionsSend a step only if they opened, did not open, clicked or did not click
ScheduleThe days, hours and time zone anything may be sent
Stop rulesA reply, a booking or an opt-out on any channel ends the sequence
PacingPer-mailbox and per-number hourly limits, pausable and resumable
Review before startThe full plan is shown; a campaign sends nothing until you start it
TemplatesEmail, text and call scripts, saved once and reused
Analytics
FunnelReached, replied, visited, converted, plus value won and time to convert
By channelWhere each person started, and the channel they converted on
PagesWhich pages known people read, and how many of them converted
JourneysOne row per person: every message, visit, call and booking in order
GoalsA page rule or a manual "won", each with a dollar value
TriggersA known person returns to a page — notify you, or send a follow-up
Open and click trackingRecorded per campaign and added to that person's history
Integrations
CalendarsGoogle, Microsoft 365, Calendly, Cal.com, Acuity, Zoho, Square, HubSpot Meetings
CRMs and commerceHubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Stripe, Shopify, WooCommerce, Wix, Squarespace
BookingReal open slots offered, and only an offered slot can be booked
CRM importImport a segment of customers into a contact list
Deliverability and compliance
Mailbox warm-upRamped sending across the network, with spam rescue and replies
Health scoreSPF, DKIM, DMARC, bounce rate and inbox placement, with reasons
Auto-restA failing address is removed from rotation automatically
UnsubscribesOne click, honoured automatically, including on queued mail
Reply limitsOne reply per thread, per-sender daily and per-channel hourly caps
FilteringBounces, out-of-office and no-reply addresses ignored
List building
Contact extractionEmails, phone numbers and social profiles, on any site. Unlimited.
Deep scanFollows the pages of a domain most likely to carry contact details
Domain queueLoad a CSV of sites and work through them one at a time
Contacts and listsUnlimited, by email or phone, with CSV import and export
AI
Your own keySixteen providers, including any OpenAI-compatible endpoint you host
What we charge for AINothing — no markup, no metering, no credit packs
On callsUses your provider's fastest model automatically
Account
PlatformsChrome side panel and web dashboard on one login
Members' forumSix boards, visible only once you are signed in
Referral program$50 a year per referral ($5 a month), recurring for the life of the account
Supportsupport@boldagents.co
$25/ month
$200/ year

Billed monthly. No add-ons, no seat tiers. Cancel anytime.

$16.67 a month, billed once a year. No add-ons, no seat tiers. Cancel anytime.

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Before you sign up

Is Bold Agent Kit better than Instantly?

It depends on the buyer. For a small business, a founder or an agency that wants one agent to send cold email, answer the replies from its own material, follow up by text and phone, book the meeting and handle inbound chat and DMs, on one flat $25 plan, Bold Agent Kit covers more of that job. For an email-first team sending at high volume that wants a built-in B2B lead database, done-for-you mailboxes, placement testing and LinkedIn steps from one vendor, Instantly covers things Bold Agent Kit does not. Most buyers can tell which they are from the list-building question alone.

What is the difference between Bold Agent Kit and Instantly?

Scope and pricing model. Instantly describes itself as an outreach platform with a B2B lead database, deliverability tools, a CRM and AI agents, priced across Outreach plans tiered by uploaded contacts and emails a month, credits plans for lead data, and bundles. Bold Agent Kit is one AI agent that sends from unlimited mailboxes, answers replies from your knowledge base, runs text and call steps itself, books into real calendar slots and answers website chat, social DMs and incoming calls, for $25 a month or $200 a year for the account. Instantly has a lead database; Bold Agent Kit does not.

How does Instantly pricing compare with Bold Agent Kit?

They are built differently. At the time of writing, Instantly's published Outreach plans start at $47 a month and are tiered by uploaded contacts and emails a month; its lead database runs on separate credits plans, and bundles combine sending and credits. Check its pricing page for the current plans. Bold Agent Kit is $25 a month or $200 a year for the whole account, with unlimited agents, mailboxes, contacts and lists, and a 7-day free trial. Beyond that you pay your AI provider for the model at cost, on your own key, and your carrier for any texts and calls. Nothing is metered or sold as credits.

Can I move from Instantly to Bold Agent Kit without starting again?

Most of what matters comes with you. Your mailboxes are yours: reconnect them to an agent with an app password for Gmail and Outlook, or SMTP and IMAP for anything else, switch warm-up on and read each health score. Your contacts come across as a CSV. Your email copy becomes saved templates, and your sequence is rebuilt as a campaign with email, text and call steps and a send condition on each. What is new is the knowledge base the agent answers from. Nothing sends until you press Start, so you can build while Instantly is still running.

When is Instantly the better choice?

When lead data and volume sending from one vendor matter more than the conversation afterwards. Instantly includes a B2B database of more than 450 million contacts with filters and lookalikes, a website visitor pixel, done-for-you Google mailboxes, inbox placement testing, LinkedIn steps in sequences, and dedicated server and IP pools on its Light Speed plan. An agency that buys its lists inside the sending tool and never needs texts, calls, website chat or social DMs may be well served there. Bold Agent Kit has no contact database and connects mailboxes you already own.

Does Bold Agent Kit have a lead database like Instantly?

No. Instantly includes a B2B lead database, and Bold Agent Kit does not sell or include contact data. Lists come from three places: a CSV you upload, a segment imported from a connected CRM or store such as HubSpot, GoHighLevel, Shopify or Jobber, or the Chrome side panel, which pulls email addresses, phone numbers and social profile links off the page you have open, deep scans a domain for its contact pages, and works through a CSV of sites one at a time. Contacts and lists are unlimited on the one plan.

How does the reply agent compare with Instantly's AI Reply Agent?

Instantly's site describes its AI Reply Agent answering interested prospects, handling objections and sharing your Calendly link, with a choice of approving replies first or running on Autopilot; its pricing page lists it in the Scale bundle. In Bold Agent Kit, replying is the agent's core job and it is in the one plan. It answers from your Q&A pairs, documents, data points and pages, once per thread, offers real open slots from your connected calendar and writes the booking. Auto-reply is a switch per mailbox, and replying yourself makes it stand down.

How do warm-up and deliverability compare?

Both warm mailboxes on a ramp. Instantly's site describes a slow ramp through its deliverability network, a deliverability dashboard, inbox placement tests, blacklist monitoring, and SISR dedicated server and IP pools on its Light Speed plan. In Bold Agent Kit, mailboxes that opt in send each other ordinary mail from five a day, with spam rescue and replies. Each carries a health score out of 100 from SPF, DKIM, DMARC, seven days of sends and bounces and placement, with the reasons listed, and a failing address leaves rotation automatically. Mail goes through your own server.

Other comparisons

How Bold Agent Kit compares with the other tools people shortlist for the same job.

Run the next campaign on an agent.

Reconnect the mailboxes, load the knowledge base, rebuild the sequence, read the plan, press Start. It sends, it answers, it follows up by text and phone, and it books the meeting, for $25 a month.

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