Bold Agent Kit vs Chatfuel is mostly a question of reach. Chatfuel's plans cover Instagram, Facebook and WhatsApp, with comment replies and broadcasts; Bold Agent Kit is one AI agent that answers DMs on eleven platforms from your own material, inside each reply window, books real calendar slots and carries the conversation on by email, text and phone. It costs $25 a month, on your own AI key.
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Chatfuel's plans list three channels: Instagram, Facebook and WhatsApp. Bold Agent Kit answers DMs on eleven: Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit and X. Each is connected with your own app credentials, your Meta app for Messenger and Instagram, your WhatsApp Business account, your Telegram bot and so on, so the account, the rate limits and the relationship with the platform stay yours, and each is answered by the same agent from the same knowledge base.
Replies go out inside each platform's own reply window, which matters on Messenger and Instagram, where a business may only answer a message for a limited time after it arrives. Auto-reply is a separate switch per platform, so the agent can be live on Instagram this afternoon and silent on Discord until you decide otherwise. It replies once per thread and respects a daily cap per sender and hourly caps per channel.
Chatfuel gives you a visual flow builder and templates on every plan, and its AI PRO plan adds an AI sales manager, an AI knowledge base and AI-powered automations. Bold Agent Kit has no flow builder at all. Every message is answered by the agent from your documents, your Q&A pairs, your prices and hours and the pages of your site it may link to, so it handles the question as it was asked, and says only what that material supports. When a price changes, you change one data point, not every branch that mentions it.
After the answer comes the ask. For a service business the agent offers real open slots from your connected calendar and books the one the customer picks, then confirms it in the thread; it cannot book a time that was not free. For a store it links to the product page you allowed and asks for the email address, so the conversation has somewhere to go when the DM goes quiet. Every reply is stored with the material it was generated from.
A DM is often where a conversation starts, not where it ends. The customer who asked about Saturday on Instagram gives you a phone number, then misses the appointment, then emails a week later. In Bold Agent Kit the agent that answered the DM also answers the website chat, the texts and calls to your number through one of nine SMS carriers or Twilio, and the mailboxes you connect, and every one of those conversations lands in the same inbox, newest first, tagged with where it arrived.
Once a DM has produced an email address or a phone number, the contact can go into a list and a campaign can follow up by email, text or call, inside the hours you set, with the whole plan shown before it starts. Reply in any thread yourself and the agent stands down on that conversation, and hand it back when you are done. A reply, a booking or an opt-out on any channel ends the sequence on every channel.
The Instagram handle, the WhatsApp number, the email address the agent asked for and the phone number from the booking are merged into one contact, so the person who found you on Instagram, asked on WhatsApp and booked by email is one row with one history, not three strangers. The agent reads that history before it replies, so nobody is asked the same question twice.
The dashboard counts people rather than messages: how many the agent reached, how many replied, how many visited your site and how many converted, with the value won against goals you set with a dollar figure. A channel table shows where each person first made contact and which platform they were on when they bought, across the DM platforms and the other channels alike.
Chatfuel is built for businesses that sell through WhatsApp and Instagram: small businesses, creators, beauty professionals, clinics and coaches. Its free Light plan covers Instagram, Facebook and WhatsApp with a shared inbox, automated replies, a flow builder, contact management and templates. Its AI PRO plan adds an AI sales manager, an AI knowledge base, AI-powered automations, broadcasts and re-engagement, and funnels for lead qualification. On Instagram it automates post comments, stories, mentions, direct messages and ads, and its keyword comment auto-reply, which sends a pre-written DM to everyone who comments, is free.
People comparing the two usually weigh scope rather than anything going wrong. Their customers may message on platforms beyond those three: a Telegram group, LINE or Viber in the markets where those are the default, a Discord server or a Slack community. The conversation may need to leave the DM and carry on by email, text or a phone call, answered by the same agent. Or they would rather run the AI on their own key from the first day, with the provider of their choice, than on an allowance that pauses the assistant until it resets.
Bold Agent Kit is one AI agent for all of that. You build it once, with your documents, Q&A pairs, prices and hours and the pages of your site it may link to, and it answers DMs on eleven platforms, each connected with your own app credentials, inside each platform's reply window. It answers the question, handles the objection with the answer you wrote, and asks for the booking or the email address. The same agent answers your website chat, texts, calls and email, and merges the handle, the email address and the phone number belonging to one person into one contact.
It is also narrower than Chatfuel in ways worth saying plainly. It answers private messages only: it does not reply to comments, post content, run keyword comment-to-DM funnels or send broadcasts to your DM subscribers, and it has no visual flow builder. At the time of writing, Chatfuel publishes a free plan, and its AI PRO plan starts at $49 a month, less on yearly billing. Bold Agent Kit is $25 a month or $200 a year for the whole account, with every platform, every agent and unlimited contacts, and the model on your own key with any of sixteen providers, billed to you at cost.
Most of them are about scope: which platforms, which channels, and whose AI account the replies run on.
Chatfuel's plans list Instagram, Facebook and WhatsApp. For a business whose customers are all on those three, that covers it. For one with a Telegram group, customers on LINE or Viber, a Discord server or a Slack workspace for its clients, the rest of the DMs are still being answered by hand, from other apps, by whoever remembers to look.
The customer asks the price on Instagram, gives a phone number, misses the appointment and emails a week later. Buyers who want the same agent to carry that on by text, call and email, with one record for the person rather than one per tool, look for something built across channels, not only across DM platforms.
Chatfuel's usage-limits page says AI processing has a fair-use allowance per billing period, and that if it is reached the assistant stops replying until the limit resets, unless you ask support to connect your own OpenAI key. Some buyers would rather start on their own key from the first day, with a choice of sixteen providers, and see the usage on their own invoice.
A customer who follows you on Instagram, messages on WhatsApp and books by email looks like three different contacts when each channel sits in a different tool. Buyers who want to know which platform actually produced the sale need all of those handles merged into one person, and a report that credits the channel they bought on.
You build the agent once. From then on it answers every DM platform you connect, and the other channels too, on its own, and only fetches you for the conversations that need a person.
Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit and X, each connected with your own app credentials and switched on one at a time. Replies go out inside each platform's reply window, once per thread, within a daily cap per sender and hourly caps per channel, and every conversation lands in the same inbox.
Documents, Q&A pairs, prices, hours and the pages it may link to, written once and used on every platform, with no flows to build or keep in step. It answers the question, handles the objection with your answer, then offers real open slots from your calendar and books the one they pick, or takes the email address.
The handle, the email address and the phone number belonging to one person are merged into one contact. Once a DM has produced an address or a number, the same agent can follow up by email, text or call on your own mailbox and carrier, and a reply, a booking or an opt-out on any channel ends the sequence on all of them.
The biggest difference between the two tools is how far the agent reaches. Open the agent's Social tab and every DM platform it supports is a card: Messenger and Instagram through your own Meta app, WhatsApp through your WhatsApp Business account, Telegram through a bot token, and Slack, Discord, Reddit, Bluesky and X through applications you create on each, with LINE and Viber alongside. Nothing runs through a shared account, so the rate limits are yours and the platform's relationship is with you, and if you ever leave, nothing of yours is tangled up in ours.
Every platform is answered by the same agent from the same material, so the customer who asks "do you ship to Ireland?" on Instagram gets the same answer as the one who asks on Telegram. Start with the platform where your DMs actually arrive, switch auto-reply on for it, and add the others when you are ready. If setting up the apps is not something you want to do yourself, the hire page is for exactly that.
Each one answers a reason above, and each one runs without anybody opening an app.
Eleven DM platforms, plus email, texts, calls and website chat, answered by one agent from one knowledge base. The Telegram group gets the same answers as Instagram.
A DM at 11pm on a Saturday is answered at 11pm on a Saturday, on the platform it arrived on, before the window closes and before the customer messages someone else.
It offers real open slots and writes the appointment into your calendar, or it takes the email address, so the conversation has an outcome rather than an ending.
The handle, the email address and the phone number become one contact, and the follow-up goes by email, text or call from the same agent that answered the DM.
Every DM, reply, email, text, call, page visit, booking and sale is recorded against a person and reported as a funnel, per agent and across all agents. This is the part that tells you where the next hour of content should go.
The funnel counts people rather than messages: how many the agent reached, how many replied, how many went on to visit your website, and how many converted, with the total value won and the median time from first DM to sale. Set a goal with a dollar value and a launch on Instagram reports what it earned, not how many messages it exchanged, and the same funnel covers the email and text follow-ups that came after the DM.
Below the funnel, a channel table shows where each person first made contact and which platform or channel they were on when they converted, so you learn whether it is WhatsApp, Telegram or Messenger that closes for your customers, and whether the DM closes on its own or the text after it does. One row per person shows every DM, email, visit, call and booking in order, and with a one-line snippet on your site, a known person who returns to the pricing page is followed up after a delay on the channel they last used.
Built from the cookie, email address and phone number attached to that contact, so activity months apart on different channels appears on one row.
Page goals and visit triggers require a one-line snippet on your website. Conversations, bookings and manually marking a deal won work without it.
What each tool does for the jobs a buyer of DM automation weighs. The Chatfuel column is taken from Chatfuel's own website on the date shown under the table.
| The job | Chatfuel | Bold Agent Kit |
|---|---|---|
| DM platforms | Instagram, Facebook and WhatsApp, on the free and paid plans | Eleven: Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit, X |
| Comment replies | Keyword comment auto-replies and auto-DMs on posts and reels, free | Not offered. DMs only: no comment replies and no posting |
| Broadcasts | Broadcasts and re-engagement on the AI PRO plan | No DM broadcasts. Email, text and call campaigns to contacts you hold |
| Answering questions | A flow builder and templates on every plan; an AI knowledge base on AI PRO | The agent answers from your knowledge base on every platform. No flows |
| The AI | A fair-use AI allowance per billing period, or your own OpenAI key connected by support | Your own key from day one, sixteen providers, billed at cost |
| Integrations | Google Sheets, Zapier, Stripe and the Chatfuel API; CRMs including HubSpot and Salesforce | 18 CRMs, calendars and stores, including HubSpot, Stripe, Shopify and Google Calendar |
| Team inbox | A shared inbox where your team handles live conversations | One inbox for every channel; reply and the agent stands down on that thread |
| How it is priced | A free Light plan; at the time of writing, AI PRO starts at $49 a month, less on yearly billing | $25 a month or $200 a year for the account, plus your AI provider at cost |
In fairness to both: Chatfuel does things on Instagram, Facebook and WhatsApp that Bold Agent Kit does not, including comment auto-replies, keyword comment-to-DM funnels, broadcasts and a visual flow builder, and it has a free plan. Bold Agent Kit answers DMs only, but on eleven platforms rather than three, with the same agent on email, texts, calls and website chat, real calendar bookings, one contact per person across all of it, and the model on your own key, for $25 a month or $200 a year.
We checked Chatfuel’s public website on 11 September 2026 for this comparison. Plans and features change, so check chatfuel.com for the current detail. Chatfuel is a trademark of its owner, and Bold Agent Kit is not affiliated with or endorsed by it.
Three honest cases. Which one you are depends mostly on whether your Instagram strategy runs through the comments or through the DMs.
A business that uses Chatfuel mainly to answer the questions arriving in its DMs, and wants the same answers on more platforms and more channels. You write the knowledge base once, connect each platform with your own credentials, disconnect the old bot from the same account so two tools are not answering one inbox, and switch auto-reply on one platform at a time.
A salon, clinic, store or agency client with DMs arriving on several platforms and nothing answering them yet. Running two tools on the same DM inbox makes little sense, so if you are starting from nothing, start with one agent: connect the platform where most of your DMs arrive, load the knowledge base, add a calendar, and switch auto-reply on.
If your Instagram growth runs through the comments, Chatfuel is the better fit, and we would rather say so. Its keyword comment auto-reply sends a DM to everyone who comments, it automates stories, mentions and ads, it can broadcast to your subscribers, it has a visual flow builder, and there is a free plan. Bold Agent Kit does none of those. It fits better when the work is answering the DMs that arrive, across more platforms and channels.
Connect the tools you already run and the agent works them like an assistant would: it takes appointments straight into your calendar, writes notes and outcomes back to the CRM, and reads your store to see what somebody has bought before it answers them.
Bookings are real, not guesses. It is only ever given slots that are genuinely free, and it can only take one it actually offered — so it cannot invent a time or double-book you. The same connection pulls a segment of past customers into a list when you want to run a campaign at them.
HubSpot
GoHighLevel
Housecall Pro
ServiceTitan
Jobber
Google Calendar
Microsoft 365
Calendly
HubSpot Meetings
Zoho Bookings
Acuity
Cal.com
Square
Stripe
Shopify
WooCommerce
Wix
SquarespaceEach agent uses a model on your own API key, in the same way it sends from your own mailbox and your own phone number. Sixteen providers are supported: OpenAI, Anthropic, Gemini, xAI and Mistral; DeepSeek, GLM, Kimi, Qwen and MiniMax; Groq, Together, Fireworks and OpenRouter; and Ollama or any other OpenAI-compatible endpoint you host yourself.
Bring your own credentials and you own the whole stack: your model provider, your mailboxes, your carrier, your CRM. We charge for the software and nothing else — no token markup, no metering, no credit packs — so your provider bills you direct at their rates, usually a few dollars a month per agent.
OpenAI
Anthropic
Gemini
xAI
Mistral
DeepSeek
GLM
Kimi
Qwen
MiniMax
Groq
Together
Fireworks
OpenRouter
Ollama
Any OpenAI APIA new address sending forty cold emails a day gets filtered, and takes the domain with it. Mailboxes that opt into warm-up send each other ordinary mail on a ramp, starting at five a day. The receiving mailbox finds each message, moves it out of spam if it landed there, marks it read and replies to a share of them.
Each mailbox carries a health score out of 100 — SPF, DKIM and DMARC on the sending domain, seven days of real sends and bounces, and where its own warm-up mail is landing — with the reasons listed. A mailbox whose bounce rate or spam placement passes a threshold is pulled out of campaign rotation automatically, before it damages the domain.
Three steps. Nothing is imported from Chatfuel automatically. Auto-reply is a separate switch per platform, so the agent answers nothing until you turn a platform on, and a follow-up campaign is a draft until you press Start.
Name the agent, choose a model and paste your API key. Then go through the answers your Chatfuel flows give and write them down as material: the twenty questions you get every week as Q&A pairs, your prices, hours and lead times as data points, your service or product pages as documents, and the pages of your site it may link to, such as the booking page and the shipping page.
Write the instructions last: how it talks on a DM, which is shorter than email; what it offers; when it asks for the booking or the email address; and the situations in which it should fetch you. A complaint, a refund and a collaboration request are the usual three.
Connect each platform with your own app credentials: the Meta app for Messenger and Instagram, the WhatsApp Business account, the Telegram bot token, the Slack and Discord apps, and the Reddit, Bluesky and X applications. Start with the platform where most of your DMs arrive. Before you switch the agent on for an account Chatfuel is answering, turn the Chatfuel automation off for it, so two tools are not replying to the same customer.
Then add a calendar so it can book, a CRM or store so it knows what the person bought before it answers, and, if you want the follow-up to leave the platform, a mailbox and a number.
Turn auto-reply on for the platform you moved first. From that moment the agent answers genuine incoming DMs there, from the knowledge base, inside the reply window, once per thread, and every conversation lands in the inbox tagged with the platform. Read the first day's threads, adjust a Q&A pair where the answer could be sharper, then switch on the next platform.
When a DM has produced an email address or a phone number, the contact can go into a list and a campaign can follow up by email, text or call, inside the hours you set, with the whole plan shown before it starts. Reply in any thread yourself and the agent stands down.
One account runs unlimited agents, one per client, and nothing is shared between them. A knowledge base belongs to a single agent, and content from one agent is never used to generate replies for another.
Invite a client by email address and they get their own login, which opens onto the one agent you gave them: its conversations, its numbers, its analytics and a reply box. They cannot see your other clients, your API keys, your settings or your billing. Access is deny-by-default.
No seat tiers, no credit packs, no per-agent or per-channel pricing, and nothing held back behind an enterprise call.
| Agents | |
|---|---|
| How many | Unlimited — one per business, brand or job |
| Shared brain | The same identity, instructions and knowledge on every channel |
| Knowledge base | Documents, Q&A pairs, data points and pages of your own site |
| Isolation | One agent's content is never used to reply for another |
| Client seats | Invite a client into one agent, with their own login |
| Channels | |
| As many mailboxes per agent as you connect, rotated by campaigns | |
| Text messages | Nine providers — Twilio, Telnyx, SimpleTexting, Plivo, Vonage, Sinch, Bandwidth, MessageBird, ClickSend |
| Phone calls | Answering and dialling, with recordings and transcripts |
| Transcription | Google, or Deepgram nova-3 on your own key |
| Voices | Google, Amazon Polly and ElevenLabs, or your own ElevenLabs / Fish Audio account |
| Voice cloning | Record a voice in the browser and clone it on your ElevenLabs or Fish Audio key |
| Website chat | A widget on your site with your colour, image and greeting |
| Social DMs | Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit, X |
| Inbox | |
| One list | Every channel's conversations together, newest first, tagged by channel |
| Filters | By channel, by mailbox or number, or by agent |
| Takeover | Reply yourself and the agent stands down on that thread |
| Hand back | Return the thread to the agent when you are done |
| Campaigns | |
| Multichannel sequences | Email, text and call steps in one campaign, each with its own timing |
| Send conditions | Send a step only if they opened, did not open, clicked or did not click |
| Schedule | The days, hours and time zone anything may be sent |
| Stop rules | A reply, a booking or an opt-out on any channel ends the sequence |
| Pacing | Per-mailbox and per-number hourly limits, pausable and resumable |
| Review before start | The full plan is shown; a campaign sends nothing until you start it |
| Templates | Email, text and call scripts, saved once and reused |
| Analytics | |
| Funnel | Reached, replied, visited, converted, plus value won and time to convert |
| By channel | Where each person started, and the channel they converted on |
| Pages | Which pages known people read, and how many of them converted |
| Journeys | One row per person: every message, visit, call and booking in order |
| Goals | A page rule or a manual "won", each with a dollar value |
| Triggers | A known person returns to a page — notify you, or send a follow-up |
| Open and click tracking | Recorded per campaign and added to that person's history |
| Integrations | |
| Calendars | Google, Microsoft 365, Calendly, Cal.com, Acuity, Zoho, Square, HubSpot Meetings |
| CRMs and commerce | HubSpot, GoHighLevel, Housecall Pro, ServiceTitan, Jobber, Stripe, Shopify, WooCommerce, Wix, Squarespace |
| Booking | Real open slots offered, and only an offered slot can be booked |
| CRM import | Import a segment of customers into a contact list |
| Deliverability and compliance | |
| Mailbox warm-up | Ramped sending across the network, with spam rescue and replies |
| Health score | SPF, DKIM, DMARC, bounce rate and inbox placement, with reasons |
| Auto-rest | A failing address is removed from rotation automatically |
| Unsubscribes | One click, honoured automatically, including on queued mail |
| Reply limits | One reply per thread, per-sender daily and per-channel hourly caps |
| Filtering | Bounces, out-of-office and no-reply addresses ignored |
| List building | |
| Contact extraction | Emails, phone numbers and social profiles, on any site. Unlimited. |
| Deep scan | Follows the pages of a domain most likely to carry contact details |
| Domain queue | Load a CSV of sites and work through them one at a time |
| Contacts and lists | Unlimited, by email or phone, with CSV import and export |
| AI | |
| Your own key | Sixteen providers, including any OpenAI-compatible endpoint you host |
| What we charge for AI | Nothing — no markup, no metering, no credit packs |
| On calls | Uses your provider's fastest model automatically |
| Account | |
| Platforms | Chrome side panel and web dashboard on one login |
| Members' forum | Six boards, visible only once you are signed in |
| Referral program | $50 a year per referral ($5 a month), recurring for the life of the account |
| Support | support@boldagents.co |
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It depends on how your messages arrive. A creator or small business whose growth runs through Instagram comments, keyword auto-DMs and broadcasts, with customers only on Instagram, Facebook and WhatsApp, will likely be better served by Chatfuel, which does all of that and has a free plan. A business whose customers message on more platforms, Telegram, LINE, Viber, Discord and the rest, and who wants the same agent to answer email, texts, calls and website chat and to book real calendar slots, on its own AI key, will likely be better served by Bold Agent Kit, at $25 a month for the account.
Chatfuel is built for WhatsApp and Instagram-first businesses: its plans cover Instagram, Facebook and WhatsApp with a flow builder, a shared inbox, comment auto-replies and, on AI PRO, an AI knowledge base, AI automations and broadcasts. Bold Agent Kit is one AI agent that answers DMs on eleven platforms, Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit and X, from a knowledge base rather than flows, and the same agent works email, texts, calls and website chat. It answers private messages only, and runs on your own AI key with any of sixteen providers.
At the time of writing, Chatfuel publishes a free Light plan, and its AI PRO plan starts at $49 a month, with a discount for yearly billing and usage limits that apply; its AI replies run on a fair-use allowance unless support connects your own OpenAI key. Check Chatfuel's pricing page for the current detail. Bold Agent Kit is $25 a month or $200 a year for the whole account, with a 7-day free trial, every platform, unlimited agents and contacts, and no per-conversation charge. The model runs on your own key, billed to you by your provider at cost, usually a few dollars a month.
By rebuilding the answers rather than importing the flows; there is no automatic migration. Go through what your flows say and write it as Q&A pairs, data points and documents. Connect each platform with your own app credentials, starting with the one where most DMs arrive, and turn off the Chatfuel automation on that account first, so two tools are not replying to the same customer. Add a calendar so the agent can book. Then switch auto-reply on for that platform, read the first day's threads, sharpen any answer that needs it, and move the next platform across when you are happy.
When your Instagram growth runs through the comments and broadcasts. Chatfuel's keyword comment auto-reply sends a pre-written DM to everyone who comments, and it automates stories, mentions and ads, broadcasts to your subscribers, and has a visual flow builder and a free plan. Bold Agent Kit does none of those: it answers private messages only, from a knowledge base, and starts with a 7-day trial rather than a free plan. If your customers are all on Instagram, Facebook and WhatsApp and the comment funnel is the engine, Chatfuel is likely the better fit. Bold Agent Kit fits when the DMs themselves are the work, on more platforms.
No. It answers private messages only. It does not reply to public comments, send a DM when someone comments a keyword, respond to story mentions, post content or schedule anything to your feed. If a customer moves from the comments into your DMs, the agent answers them there, from your material, inside Instagram's reply window, and asks for the booking or the email address. If your strategy depends on comment-to-DM funnels, that is a real difference, and Chatfuel offers it. What Bold Agent Kit adds is the same agent on ten more DM platforms and on email, texts, calls and website chat.
Yours. Each agent uses a model on your own API key, with any of sixteen providers: OpenAI, Anthropic, Gemini, xAI, Mistral, DeepSeek, GLM, Kimi, Qwen, MiniMax, Groq, Together, Fireworks, OpenRouter, Ollama, or any other OpenAI-compatible endpoint you host. The provider bills you directly at its rates, usually a few dollars a month for a busy agent on a small model, and nothing is metered, marked up or sold as credits on our side. You can change provider or model at any time without touching anything else. Keys are stored encrypted and sent nowhere but the provider.
Eleven DM platforms: Messenger, Instagram, WhatsApp, Telegram, LINE, Viber, Slack, Discord, Bluesky, Reddit and X. Each is connected with your own app credentials and answered by the same agent from the same knowledge base, and auto-reply is a separate switch per platform, so you can start with one and add the others when you are ready. TikTok and LinkedIn are not supported. Alongside the DM platforms, the same agent can answer email, text messages, phone calls and website chat, and every conversation from all of them lands in one inbox, tagged with where it came from.
How Bold Agent Kit compares with the other tools people shortlist for the same job.
Connect one platform, load the knowledge base, switch auto-reply on. See how it answers the DMs that arrive while you are asleep, and add the other ten when you are ready.
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